Lining: 1 Billion Richest Of 106 Gold Medals

After the lighting of the holy fire, the book jumped by HK $200 million, "everything is possible". When Lining created his brand slogan, he never expected it to be so precise.

By igniting the torch at Beijing Olympics, Lining's listed company in Hongkong reversed the half month downtrend of Hongkong stock market and rose steadily. The rise in share price has increased the price of the gymnast by more than HK $200 million.

Verify that "everything is possible".

Athletes: brilliant and end Lining, who was born in Liuzhou of Guangxi Zhuang nationality youth, began gymnastics at the age of 8, and entered the national gymnastics training team in 1980.

In 1981, he won three championships in men's floor exercise, pommel horse and rings.

In the sixth World Cup Gymnastics Competition in 1982, Lining alone won 6 of the 7 gold medals of men. He created the myth of World Gymnastics history and was praised as "the prince of gymnastics".

In 1984, during the 23 Losangeles Olympic Games, Lining won 3 gold, 2 silver and 1 bronze, nearly 1/5 of the total number of medals of the Chinese delegation. He also became the athlete who won the most medals in the Olympic Games.

In 1985, he won the world champion in Gymnastics Championship.

In 1986, he won the three championship of men's all-around, floor exercise and pommel horse in the Seventh World Cup Gymnastics Competition.

During his 17 years' sports career, Lining won 106 gold medals in major gymnastic competitions both at home and abroad.

In 1987, Lining became the only member of the International Olympic Committee sportsman Committee in Asia.

In 1999, Lining was selected by the world sports journalists association as the "best player in the world in twentieth Century". His name and 25 sports stars, including Ali, Bailey and Jordan, reached the summit of sports in the century.

The gymnast's sports career is full of brilliant and unmatched brilliance.

In the 1988 Seoul Olympic Games, Lining accidentally lost in the last match and fell off the ring.

Though he walked down the court like a smile, as usual, his heart was full of frustration and sadness.

December 16, 1988.

Shenzhen gymnasium.

Lining, a gymnastic prince, officially announced his withdrawal from the sports world and said goodbye to his 18 years of gymnastics career with a piece of "hard to say goodbye".

As he turned around, tears blurred his eyes.

He knew that those 106 shining gold medals, 14 brilliant gymnasts in the World Cup Gymnastics Competition, and 6 gold medals in the Second World Cup gymnastics competition have all become the past.

And what way will his future take place?

Successful businessman: confusion and sharpness for this famous "Prince of gymnastics", when he retired, he faced numerous choices: he could stay in the team as a coach to continue his favorite gymnastics career; he could be a leader in the sports department of Guangxi; he could accept other countries' hospitality to coach or study abroad; he could set out on the starring road to become a leading actor in an overseas film company.

Just as he hesitated, Li Jingwei, President of Guangdong Jianlibao group, the most famous sports beverage company in China, invited him to join Jianlibao.

In April 21, 1989, Lining had a new identity: special assistant to general manager of Guangdong Jianlibao Group Co., Ltd.

At the beginning of 1990, with the support of Jianlibao company, Lining set up a joint venture clothing company named Lining sporting goods Co., Ltd. in Guangdong Province Sanshui City, where Jianlibao headquarters was located.

This is China's first sports company named after athlete.

However, due to various reasons such as unqualified products, Lining almost died in the first battle. He was choked with water in the Shang Hai sea.

Market does not believe in champion!

What should I do?

Is the "custom" that succumbed to "relationship is productive force", opening the market gap by the high "kickbacks", or creating a new world with the market hand?

Lining chose the latter to take the lead in establishing the franchise marketing system in the whole country. Since then, the Lining brand store has begun to expand in the whole country and has begun to boom.

In 1998, Lining invested more than 3 million to build 16 high quality professional equipment, and to eat 16 strong team's sponsorship tasks.

The equipment, even the members of the association, had to praise: "Lining has armed us to the teeth!

"1992 Barcelona Olympic Games, 1996 Atlanta Olympic Games, 1996 Paralympic Games, 2000 Sydney Olympic Games, 2004 Athens Olympic Games......

Lining is the provider of the Chinese delegation's award-winning equipment. On these grounds, Chinese athletes wearing "Lining" clothes can be seen everywhere. Lining also embarked on the road to build a strong sports brand.

Lining's "appetite" is getting bigger and bigger. Making the first brand of domestic sporting goods does not satisfy him. He starts to look at the world.

In April 1998, Li Ning Co and the United States DuPont Co (now Weida company) cooperate to improve the quality of products, and successfully sponsored the French Gymnastic Association successfully in June 2000, becoming the "France gymnastics team's only match and award equipment".

In September 2002, Li Ning Co provided a one-man uniform for the Spanish women's basketball team to participate in the Fourteenth World Women's basketball championship. In January 2005, Li Ning Co signed a contract with NBA to become an official market partner of NBA.

In January 2006, Li Ning Co signed a contract with NBA Cleveland Cavaliers Damon Jones, Damon Jones will wear Lining's boots for NBA.

Lining brand became the first Chinese sports brand to appear on the NBA arena.

Before today's Beijing Olympic Games, Lining had sponsored foreign players or established partnerships in tennis, soccer and basketball.

The Swedish Olympic team, the Argentina basketball team, the Spanish basketball team, the Sultan track and field team will all be wearing Lining sportswear at the 2008 Olympic Games.

"Lining" is making rapid progress towards the international road, and the international network is expanding. Now it has entered 23 countries and regions.

As a businessman, Lining is no longer in a state of sadness and is replaced by a brilliant display.

The God of ignition: ignited the stock boom. In June 28, 2004, Li Ning Co shares were listed on the main board of Hongkong.

According to the selling price of HK $2.15 per share, Lining and his family control 46.294% of the company's stock, a total of 456484000 shares. According to this calculation, Lining can control the stock market value as high as HK $981 million.

In July 9th, Li Ning Co announced again that in order to deal with the excess allotment of international placement and other factors, the company issued 36 million 976 thousand new shares in addition to the allotment shares mentioned in the prospectus.

At this point, the fund raised by Li Ning Co IPO increased by HK $77 million 500 thousand compared to the original HK $530 million.

However, compared with the outstanding performance of the capital market, Lining's personal "low profile" has continued to this day.

Sociologists say that if Venus spoke, the image of love in people's minds for thousands of years must have changed greatly.

Maintaining a certain sense of mystery is a necessary condition for an idol to become an idol.

Perhaps it is well versed in its way. After entering the business world, Lining has intentionally or unintentionally maintained some information on the public.

Most of the public images and text materials are about the joys and sorrows of "athlete Lining", but few of them are "businessmen Lining".

Lining, who appeared at the company's press conference, though still smiling, was still very quiet. Lining, chairman of the board of directors of listed companies, was very cautious.

Over the past few days, the opening ceremony of the Beijing Olympic Games has made Lining's listed companies a focus.

When Lining was struggling to run and ignite the Olympic torch in mid air, the opening ceremony reached a suffocating climax.

Although the impact of this scene on the future performance of Lining stock remains to be verified, the image of the hero of the prince of gymnastics has penetrated into the hearts of investors.

The performance of Li Ning Co's share price in Hongkong stock market is as strong as that of its chairman, Lining, flying to the Beijing Olympic torch.

Data show that the first trading day after the opening of the opening day, Lining rose in the A share crash and Hong Kong stocks fell slightly, the early opening of 2.17% higher than 18 Hong Kong dollars, the middle reached a high of 18.66 Hong Kong dollars, or 5.6%, closing at HK $18.24, up 0.62 Hong Kong dollars, up 3.519%.

Before that, Lining's share price has fallen from HK $20 to nearly HK $17 in the past half month.

It is reported that when there is news that Lining may be in charge of lighting the torch at the opening ceremony, the company's share price swept away the decline, rising spirited, and rebounded 3.7 percentage points on the 8 day, while the 11 day's share price continued to work hard, and it rose against the market when the Hang Seng Index fell A shares fell 26 points.

According to Thomsen Reuters data, as of July 11th, Lining held 266 million 800 thousand shares of the company, and his personal fortune in the company increased by HK $165 million 420 thousand (nearly 144 million yuan) in August 11th.

Analysts say many investors hope that Lining's brilliant performance at the opening ceremony of the Beijing Olympic Games can help improve the global recognition of the company's brand and buy shares of the company, and Li Ning Co will benefit from the Olympic Games in the near future.

According to statistics, Lining's current market share in China's sports apparel market is 10.5%, while the market share of foreign brands Adidas and Nike is 15.6% and 16.7% respectively.

People said that Lining's flying torch lit the Olympic torch and ignited a sense of national pride. This will help to enhance Lining's brand value and other domestic sporting goods brand value, so as to further compete with foreign brands.