Liu Hong: Let Environmental Fashion More Popular

< p > Liu Hong, < a href= "http://www.91se91.com/news/index_c.asp" > MA Cassini < /a > brand director of men's wear.

After a brief exchange, it may be more appropriate to call him a violent or environmentally-friendly fashion man.

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< p > MA Cassini, a href= "http://www.91se91.com/news/index_c.asp" > men's wear > /a > since the beginning of July this year, a large-scale fashion environmental public welfare activity has been held around the country with the theme of "running away fashion".

Activities include Quanzhou's "fashion uprising environmental concept show", Taiyuan's "go away, youth" and Shenyang's "theme PARTY". However, the most notable is the polar March of the three unmanned areas led by Mar Cassini, Mr. Ding Geng, through Lop Nor, Altun mountain and Hoh Xil.

Liu Hongzheng is the planner and participant of the whole event.

Because experience, so real.

Turning to the details of polar violence, Liu Hong's role is pformed into a documentary commentator.

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< p > < strong > go away polar scene 1: most humanities < /strong > < /p >

P must pass through the checkpoint before entering the checkpoint of the Atta river crossing.

In people's impression, the checkpoint in the desert is a lonely house on the mountainside.

But as soon as he came to the checkpoint of Atta's mountain pass, Liu Hong and his little friends used to play with a group of children here.

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< p > during the summer vacation, the parents who worked at the checkpoint brought the children back from school, the only two meetings they had in a year.

During this period, family happiness became extremely valuable, and the harsh environment of the plateau was extraordinarily gentle because of the children's laughter and laughter.

One night, the storm went on like a child's childhood.

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< p > Liu Hong regrets: if the environment becomes worse, people will cherish the fate of each other more.

This night is the most relaxing and joyful time of his entire journey.

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< p > < strong > go away the polar scene two: the most interesting life is < /strong > < /p >

< p > in Lop Nor, the people went through a life and death robbery.

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< p > in order to make more people understand Lop Nor and arouse everyone's awareness of protecting ecology and nature, Liu Hong decided to set up a set of environmental protection theme scenes in the bad weather of Lop Nor.

After filming a group of shots in the desert, in order to make the film more shocking, they decided to take a group of shots that rolled down the sand hill.

This needs to run up the hill first and then roll down.

It is a very simple action in imagination, but running on the sand is not stable, and it is difficult to accomplish it.

When struggling to climb to the top of the sand mountain, Liu Hong and Ding Geng, the president of menscany's men's clothing, who participated in the polar runaway together, were suddenly two feet, slipped on the slope without warning, and they could not stop on the slope for more than 100 meters.

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< p > recall this scene. Liu Hong said, "when I got up, I was really scared. I was calm for 5 minutes.

The first thought is that you may not be able to walk out of Lop Nor.

"After the storm, people were severely criticized by the guide: after more than 20 years of guidance, they took outdoor archaeologists, well-known entrepreneurs and so on. This is the first time anyone has seen such a desperate thing that they are simply using their lives to do environmental protection.

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< p > < strong > go away polar scene three: the most awe is < /strong > /p >

When p went to visit the monument in the south of Dorian Dakota, it was also an unexplicable wonderful event.

At 6 o'clock, the plateau was clear, but when the people were silent, hail suddenly appeared in the dark.

At that time, Liu Hong jokingly told his teammate: "maybe we have done so much about environmental protection, so even he was moved, and our mood came to such a hail."

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< p > < a href= "http://www.91se91.com/pioneer/ >" Liu Hong < /a >, said that when Mar Cassini men's senior management team rode in Sichuan Tibet last year, when Mira swore a collective photo, the hail suddenly appeared.

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In the face of two such coincidental scenes, Liu Hong is more willing to look at this matter with reverence and piety. He is awed by the reverence for nature, the awe of environmental protection, and the fashion inspiration from nature and environmental protection with pious faith, so as to live up to the sense of achievement that P brings.

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"P" is full of hardships and surprises. Liu Hong and his partners are in the polar regions, but some voices of doubt follow.

Some people believe that corporate executives are more likely to be hyped or show up in the extreme.

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< p > for this, Liu Hong also responded with a clear response: we want to let the environmental protection business get more ground, so we can only use life to "show".

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"P", "last year's Sichuan Tibet riding activity, we rode to Lhasa. Many people witnessed this year's polar runaway, bringing the youth vigor to the extreme. On the way, it is more challenging, and no one knows what will happen on the road.

But in order to better interpret the "youth, freedom, exploration and travel" advocated by mensasini's men's clothing, we are still moving forward.

Liu Hong said.

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< p > "fashion gone" is only a small part of the journey of mensasini's men's brand building.

In the future, mensasini's men's clothing will be more aimed at consumers to build more creative activities with the theme of "environmental protection and fashion". While advocating the concept of environmental protection, it will integrate environmental protection and fashion more perfectly.

More and more consumers have already had a clear understanding of the concept of environmental protection and fashion of Mar Cassini's men's clothing, which will gradually become the unique accumulation of Mar Cassini's menswear's own brand culture.

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