Innovation Of Cotton Fabric To Enhance Brand Competitiveness

< p > 2012, due to the slowdown of world economic growth, the shrinking of external demand and the sharp reduction of export orders, resulting in insufficient demand for downstream enterprises, and domestic cotton prices basically stabilized at 19000 yuan / ton, higher than the international cotton price 3000~5000 yuan / ton, the highest price difference was 5500 yuan / ton, resulting in a large influx of imported cotton yarn, and China's cotton a target= "_blank" href= "http://www.91se91.com/" > textile < /a > the international competitiveness of the industry dropped significantly.

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Under the premise that cotton price is upside down, how to improve the competitiveness of cotton textile enterprises has become an urgent task for cotton spinning enterprises in front of P.

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< p > I believe that under the background of diversified market demand, the strategy to enhance the competitiveness of cotton textile products is diversified.

At the level of innovation management, it is necessary to create a private brand to improve the visibility of the product market. Through the integration of the industrial chain, we can optimize the innovation resources, reduce the cost and improve the time efficiency, so as to enhance the competitiveness of the product market.

At the level of technological innovation, through the comprehensive utilization of innovative means such as technology, technology and design, the quality, comfort, functionality and fashion of cotton spinning products can be improved, and the competitiveness of product technology and fashion can be improved.

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< p > < strong > create self owned brand and enhance product brand competitiveness < /strong > < /p >

< p > brand building is the inevitable requirement for enterprises to turn external pressure into endogenous driving force.

The quality and innovation concept of enterprise products are in line with the cultural needs of consumers, and can adapt to the rapid reaction of the market. Combined with corporate social responsibility and corporate integrity, the brand value of an enterprise can surpass its competitors.

The four in one brand value system of "quality, brand, innovation mechanism and social responsibility" will become the hard foundation for stimulating consumption and creating consumption.

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< p > Shandong Dezhou Huayuan Ecological Technology Co., Ltd. has not only become the leader of differentiated yarn producers through many years of practice and development, but also created the brand of "combed spinning" with its own technology as the core, and has become a successful example of creating a private brand for semi industrial products.

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< p > "Jin brocade" is the latest combination of spinning technology and Huayuan original technology. It has the general term of spinning technology of Huayuan's own intellectual property.

"Jin brocade" is a series of new product groups. The specific varieties include: soft yarn, super clean yarn, spotless yarn and single fiber dyed yarn, etc., which meet different needs of high-end customers in different dimensions such as multi components, functionalization and fashion.

"Brocade" yarns are widely known among downstream customers, and the market visibility is significantly improved, and the brand value of the products is fully reflected.

It can be seen that the brand effect not only brings honor and economic benefits to enterprises, but also the ability of sustainable development.

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< p > < strong > industrial chain integration innovation enhances product innovation competitiveness < /strong > < /p >

< p > in recent years, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the market competition is becoming increasingly fierce. Fashion design is no longer a single type of color, but also needs to add some "novelty highlights" or "stories" to mobilize the interest of consumers. While "novelty highlights" or "stories", it is necessary for product developers of fabric enterprises to communicate with clothing a target= "_blank" href= "target=" and "designer" to strengthen communication and form linkage development between the upstream and downstream industries chain.

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< p > cotton textile enterprises are in the upstream of the industrial chain. The patency of product development information communication is becoming more and more important. According to consumer demand and clothing brand personality, starting from spinning and weaving, joint development of upstream and downstream enterprises such as joint printing and dyeing, finishing, garment design, or joint development by item form are all effective innovation modes for cotton textile enterprise product development.

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< p > < strong > improve product quality and increase the added value of products < /strong > < /p >

< p > enterprises can choose high quality long staple cotton, and use high spinning and super high count yarns, such as compact spinning and CELO compact spinning, to make yarn with uniform, smooth finish and less impurities, which can significantly improve product quality.

Such as Rutai textile Limited by Share Ltd, Wuxi first cotton mill and other enterprises have achieved 300 pure cotton yarn industrialization, high quality yarn gives fabric soft, delicate, light, comfortable, smooth, breathable and other excellent wearability, improve the added value of the product.

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< p > as shown in Figure 3: the fabric contains 90% cotton and 10% spandex, which is made by Zhejiang Jiaming dyeing and finishing Co., Ltd.

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< p > this fabric has won the two prize of the 2014 spring and summer China International fabric design competition.

Weft knitted high count and high density knitted fabric, with fine quality and silky luster, can be used in the design of garment when it is free to cut, not curl, weft removal and sag.

Through the high technology innovation design, it realizes the noble value of texture and represents the development direction of high quality cotton knitted fabric.

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< p > liquid ammonia wrinkle resistant processing has long been an essential finishing method for high-grade shirt fabrics. It has been applied to the popular denim fabric, changing the crystalline orientation of cotton fibers, making the yarn in the fabric more smooth and smooth, greatly reducing the fabric resilience resistance, and greatly improving the wrinkle resistance. The fabric becomes more plump, elastic, soft and smooth, gloss enhanced, and the grade of the product is sublimated.

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< p > as shown in Figure 1: the denim fabric contains 100% cotton and is manufactured by liquid ammonia mercerizing technology, which is produced by Guangzhou Chao Tao Textile Co., Ltd.

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< p > < strong > improve function and improve product functional value < /strong > < /p >

< p > < strong > functional fiber application < /strong > < /p >

< p > with the technological progress of chemical fibers, especially the differentiation and functional fibers emerging, all kinds of blended products of cotton and new fibers not only improve the wearability of products, but also enhance the ability of cotton spinning products to resist large fluctuations in market prices.

The new chemical fiber materials blended with cotton fiber can embody the three development trends of functional, ecological and high performance. Among them, three new fibers, such as high imitation cotton polyester fiber, new natural cellulose fiber and new regenerated fiber, have been widely concerned and developed rapidly.

To speed up the application of new fiber materials, including differential fibers (modified by physical and chemical methods, new fibers with properties close to or exceeding natural fibers), functional fibers (hygroscopic, fast drying, antibacterial, UV resistant, electromagnetic radiation, flame retardant, etc.), recycled resources recycling fiber (regenerated cellulose fiber, recycled polyester fiber, etc.), effectively avoiding the risk of cotton prices rising and falling. In product development, it is recommended to proceed from the following 3 aspects.

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< p > key words 1: comfort < /p >

With the improvement of people's living standard, consumers are paying more and more attention to the comfort of fabrics. Therefore, all kinds of soft and comfortable fabrics, such as moisture absorption, quick drying, cool and cool, heat storage, heat preservation, temperature control and humidity control, and soft handle fabrics made of ultra-low twist yarns, should be born, providing consumers with a variety of comfortable choices.

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< p > as shown in Figure 4: the fabric contains 60% cotton and 40% polyester.

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Less than P > comfortable elastic fabric is another focus.

Cotton and biomass elastic short fibers -- Sorona or shlex TM blended fabrics, cotton and nylon interwoven fabrics, etc., this kind of fabrics are of moderate elasticity, freely moving and durable, and suitable for trousers, jackets and other clothing areas.

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< p > as shown in Figure 2: the material is JC40 bamboo (1200 twist) X60/40JC/TLS32 slug slub twill, manufactured and manufactured by the Klc Holdings Ltd.

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< p > key words 2: Health < /p >

< p > the deterioration of the environment has prompted people to pay more attention to the health and safety of their own microenvironment. Chitin fiber, coffee carbon fiber, coconut carbon fiber, antibacterial fiber, aloe fiber, UV resistant fiber and composite conductive wire have been widely used in fabrics.

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< p > as shown in Figure 5: the fabric contains 45% cotton, 30% polyester and 25% coconut carbon fiber.

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< p > key words 3: environmental protection < /p >

< p > because resources are scarce and non renewable, as well as environmental pollution and irreversibility, resources and environment are attracting more and more attention and influence the development process and future of human society.

Closely linked to the theme of "green and low carbon" era is the core issue of human society at this stage of global, strategic and future. It reflects the general requirements of consumers, and is the main task and major task faced by the international community for a long time.

More and more consumers choose "green products" when shopping, and "responsible consumption" gradually becomes the mainstream consumption concept.

Energy saving, emission reduction, green and low carbon have become fashionable. New fibers such as biomass fiber, regenerated fiber, seaweed fiber, and colored spun yarn and raw liquid coloring fiber are increasingly used in textiles and accepted by consumers.

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< p > as shown in Figure 9: the fabric is dyed with fish scales, stripes and brushes, containing 77% cotton, 21% coloring of raw liquid, and 2% spandex. It is produced by Changzhou Xu Rong knitting and dyeing Co., Ltd.

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< p > as shown in Figure 8: the fabric is dyed polyester cotton and silver jacquard fabric, and is made by Shanghai Ding Tian Textile Co., Ltd.

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< p > < strong > functional finishing < /strong > < /p >

< p > key words 1: new tactile sense < /p >.

< p > touch function finishing, such as contact cool feeling, single direction wet finishing, cold black finishing, fresh and refreshing (dispelling peculiar smell) finishing, etc. this kind of finishing can simply and conveniently demonstrate the functional effect, so that consumers can directly participate in the unique effect of finishing the fabric after finishing experience.

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< p > breathable skin coating gives a smooth and tactile film on the surface of the fabric, but it is not visually obvious. The fabric itself is very strong in tension and its elasticity is increased. It is very suitable for making jackets, women's skirts and windbreaker fabrics. The solvent breathable silicone coating gives the fabric a soft texture.

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Less than P > no velvet finishing, pure cotton corduroy has the problem of falling down and hairs easily collapsing. It has seriously affected aesthetics in the course of taking. For many years, the industry has been looking for solutions to make corduroy a high-grade garment fabric.

After testing, the method of multi dip and multi rolling can be used to fully absorb the solution containing polyurethane and silica gel glue, and then adopt the loose and belt drying method to make the corduroy floss stand up, and the silicone rubber glue and polyurethane under the action of the initiator react to form a condensation reaction. The upright hair can be stereotyped and processed, and at the same time, the washing ability, abrasion resistance and tear resistance of the corduroy can be enhanced, which has no negative influence on the handle and velvet feeling.

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< p > water-based paper adhesive and elastic silicone resin mesh coating technology can make the fabric smooth and reverse skin friendly.

The whole body has flexible and wrinkle resistant bones, but the cloth can not see the traces of the coating. The effect is durable. It is very suitable for finishing men's and women's shirt and trouser fabrics.

The net coating process can also produce fabrics such as single and one-way wet guides.

Foam spray technology can produce different surface feel style finishing, such as single side PU finishing, single side slippery finishing, single mirror finishing, waterproof breathable finishing, etc. the new processing method and style combination of chemical combination will be a very promising field for the future development of cotton textiles.

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< p > as shown in Figure 6: the fabric contains 72% cotton and nylon 28%, which is made of waterproof breathable coating finishing process. The material is silky, positive and negative. It is made by Kunshan Huaxiang Textile Trade Co., Ltd.

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< p > key words 2: functional compound < /p >

< p > functional finishing is an important processing means to enhance the added value of cotton textile products, such as anti ultraviolet, antibacterial and flame retardant finishing. However, the single functional finishing selling point is too thin, and it lacks comprehensive consideration on the actual effect and comfort. In recent years, the combination functional finishing has been improved rapidly, such as flame retardant, antistatic, acid and alkali resistant finishing, super soft waterproof finishing, PU four protection (waterproof, oil proofing, antifouling, easy decontamination, positive PU) finishing, UV resistance, moisture absorption and sweat relief, antibacterial and anti ultraviolet and ironing finishing. It is more practical and clear in appearance and function, and can quickly attract consumers' interest.

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< p > key words 3: easy to handle < /p >.

< p > cotton high count, high density and ironing, DP finishing, liquid ammonia finishing, moisture crosslinking and washing, easy decontamination, nano water repellent and oil repellent finishing methods, make the pure cotton fabric break through the weak wrinkle weakness, become easy to maintain and handle, make the wearer more comfortable, reassuring and happy.

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< p > as shown in Figure 10: the fabric contains 100% cotton, which is made of Camo spinning, liquid ammonia crosslinking, silk imitation, 100 times washing and permanent ironing. It is made by Lu Tai textile Limited by Share Ltd.

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< p > < strong > creative design creates fashionable value of products < /strong > /p >

< p > fancy yarn < /p >

< p > equipment technology innovation makes yarn structure diversified, such as core spun yarn, Duan Caisha, CELO spinning, low torque spinning, strong and weak twist yarn, AB yarn and other fancy yarns. The combination of new materials and new technologies has created a new product system.

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< p > yarn dyed by continuous dyeing or continuous spraying with phase dyeing technology can produce segmented color effect and be applied to yarn dyed and denim, with unique style.

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P > > like Figure 7: the fabric is fabric dyed yarn dyed fabric, containing 100% cotton, made by Zhangjiagang Suntory dyeing and finishing Co., Ltd.

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< p > color denim, segmented polyester fabric and fabric texture change are combined to design a seven color rainbow ladder effect. The fabric has unique design style and strong three-dimensional sense. It gives people distinctive visual impact and bold and lively breath.

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< p > Figure 11: This denim denim fabric contains 80% cotton, 19% polyester and 1% spandex, which is manufactured by Shandong Dai Yin textile Limited by Share Ltd.

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< p > < strong > process combination < /strong > < /p >

< p > choose a material with a certain luster. Through the change of fabric structure such as jacquard and mesh, with the help of cationic dyeing, flocking, rotten flowers, digital printing and dyeing finishing technology, and using decorative means such as embroidery and sewing, more fashionable elements, art elements, colors and styles can be melted into the fabrics, making fashion fabrics more convenient and more convenient than ever before, or neutral elegance, or retro elegance, or fresh and elegant, with rich colors and styles.

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< p > Figure 12: the fabric contains polyester 58% and cotton 42%. It adopts disposable coloring and rotten flower craft. It has good permeability and strong sense of three-dimensional. It is made by Shaoxing Hui Hong Textile Co., Ltd.

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< p > jacquard, coating and embossing and water washing composite process design means, fabric casual, fashionable and three-dimensional, full of luster.

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< p > as shown in Figure 14: the fabric contains 96% cotton and 4% spandex, and is made of jacquard, press grinding and water washing technology.

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< p > < strong > style finishing < /strong > < /p >.

< p > through the process of mercerizing, fermenting, pressing and so on, the pure cotton fabric can be soft and glossy, and has the texture of silk.

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< p > as shown in Figure 17: the fabric contains 100% cotton and is produced by Shishi Xiang Hong Textile Co., Ltd. using silk like finishing process.

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< p > imitation Tencel, using biological fermentation wash long car pad dyeing process, soft touch, good gloss, good permeability.

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< p > using wool spinning process to wash, stew, sear, cut and air wash the cotton fabric with fluffy, thick, soft, elastic and full wool like style. The added value of the product is significantly improved.

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< p > as shown in Figure 13: the fabric contains 100% cotton and the wool like finishing process is made by Shishi Sheng De Textile Economic and Trade Co., Ltd.

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< p > the two-color twill fabric made by dyed yarn weaving, finishing high moisture cutting, shearing air washing and so on has strong three-dimensional sense, good wool imitation effect, bright color and flexibility.

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< p > < strong > changeable knitting < /strong > < /p >

< p > knitted fabric structure change is the charm of knitted products, especially some typical product structure, which has led the trend of the times. For example, the polyester cotton products in the 80s of last century, the three gun thermal underwear (three layers quilted fabric) in 90s, and the later fleece, the warp knitted spacer fabric in the industrial application field, all had a great influence on the knitted product market.

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< p > through computer jacquard design, the color, structure and patterns are organically combined to create a new and unique knitted fabric. It produces a refreshing visual effect and provides a good material for the fashion of knitting products.

Drawing on the knitting principle of flat knitting machine on the circular knitting machine, a convex fabric with three-dimensional structure effect is designed to form a colorful decorative effect.

By using the technology of loop knitting, the fancy effect of convex strip, mesh and relief is formed in the fabric.

Through the single side double-sided jacquard composite (fat flower) weaving and multiple floating lines, the pleat effect is formed, and the fancy effect with strong three-dimensional feeling is formed.

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< p > knitted fabrics have always been at a disadvantage in the field of garments. But in recent years, knitted fabrics also have a place in the field of clothing. Besides casual wear and fashion, jean fabric is also becoming a field for knitting products.

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< p > as shown in Figure 16: the fabric is knitted denim (printing) special hot sand washing process, including cotton 67%, polyester 29%, Spandex4%, manufactured by Nanhai Wei Jun Textile Co., Ltd.

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< p > knitted denim, with four sides of good elasticity, comfortable and comfortable, and a fashionable fashion after washing the pattern with special yarn.

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< p > strong > printing denim > /strong > /p >

< p > for a long time, denim fabrics are mainly indigo and black, and the appearance of colored jeans brings a bright and fashionable tone.

A new printed denim fabric is designed by combining advanced printing technology with fashion market elements.

Such as coating printing, invisible printing, printing and digital laser engraving, showing the cool fashion effect.

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< p > as shown in Figure 15: the fabric contains 94% cotton and 6% pearl fiber.

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< p > because of the advantages of < a href= "http://www.91se91.com/news/index_c.asp" > cotton spinning < /a >, its products are natural, skin friendly and breathable in the field of taking, and have been favored by consumers for many years and occupy a very important position in textiles.

If we can constantly apply new innovative elements to product development, we will surely stimulate new vitality.

Innovation is not only the source of power to realize the dream of textile power, but also the rule of improving the competitiveness of cotton textile enterprises today and even in the future.

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