"Default On Suppliers' Payment" Makes Everyone Suffer The Biggest Crisis.

Just in Van guest To restart the brand endorsement plan this autumn, trying to recover the brand marketing scenery of the past, a news of "default on supplier's payment" has made everyone encounter the biggest crisis since he started his business.

The news of arrears of suppliers' money made the outside world suspect that there was a problem in the capital chain of some customers. There were even reports that Lei Jun had gone to all of his friends to help his friends.

In response to these problems, CEO responded by saying that the operation of the company was normal. It was only a little confusion in the recent move of all customers, and the integration within the Department, causing problems with the suppliers.

Chen said that the reason for the recent departmental adjustment is that there are too many staff in some departments and need to be optimized. Communication has been made with some suppliers to explain why there is a default on payment. The problem will soon be solved.

As for Lei Jun's question of whether to pick up the disk, yesterday, people close to fan told reporters that Lei Jun would be involved in the operation of all customers, but not the outside call, but more in the form of consultants.

A crisis triggered by adjustment

As a matter of fact, this year, the news of everyone's capital chain's emergency has been extremely concerned by the outside world.

As early as August this year, there was news that everyone encountered a "serious financial crisis", plans to lay off more than 50%, office locations also moved from Beijing to the Daxing, and most suppliers have more than 60 days without settlement.

Although at that time, all customers first rumor about the news, but from this year's customer promotion platform strategy, follow the example of vip.com to do a special sale, then high-profile claims to return to "I am a customer" brand line, the impression that visitors give the outside world has been: unclear positioning, not firm, always wobbling.

It is these swaying adjustments that have brought a series of shocks to our customers.

Fan insiders told the "daily economic news" reporters that the arrears of suppliers were mainly caused by internal adjustment, and all customers were adjusting to 3 departments, including V+, special sale and joint venture.

"Originally these three business departments are separate investment promotion, there are many duplicates in the resources, now the customer will merge three business units into a business department, so there will be personnel changes, because of these reasons, the third party merchants' payment can not be settled on time."

Earlier, media reports said that in September this year, vice president of V+ and Cui Xiaoqi, President of the mall of V+, left the V+ team with a scale of more than 200.

The above insiders deny this statement. The adjustment of the above posts is only 20%, which has been adjusted at present. After adjustment, the new division still has more than 200 people's team size.

"The investment project was originally extensive development, now will be more focused, the default payment is due to internal adjustment, the internal customer is combing the relationship with suppliers, the payment of goods owed to suppliers will be reimbursed one by one." These people said that the adjustment is now coming to an end, and the suppliers' finance is being settled, and liquidation will take place soon.

Wobble strategy

Over the past two years, the development of customer is not satisfactory.

On the one hand is the decline of the right to speak, and the status of the electricity supplier has been overtaken. In the 2012 China B2C website market scale report released by AI consulting, the market share of all customers is 1.2%, ranking tenth in Tmall, Jingdong mall, suning.com, Yi soon, Amazon China, Dang, Gome online and so on.

This year's Q2 data showed that the market share of the customers fell to 0.7%, a 0.5 percentage point decline compared with 1.2% at the end of the year.

On the other hand, it is the plight of every customer as a brand itself. Since the beginning of this year, fan guest platform vancl.com has introduced a large number of third party platform resources, combined with thousands of third party brands to sell online, and opened up with V+, and gradually made all customers into a fully open B2C platform.

According to reporters, customers are only third parties. brand In the sales volume, the Commission has been reduced, and the proportion of the Commission has dropped from 17% to 5% in order to improve the third party enterprises' access to the platform. Van guest insiders say that this business has been profitable, but he refused to disclose the amount. At present, customers have also increased the proportion of the third party commissions.

However, Hong Bo, a senior Internet expert in the industry, doubts this: "if the platform is really profitable, why should customers again emphasize the return of the brand and the payment of goods owed to suppliers?"

"Daily economic news" reporter noted that starting in August, all customers began a new round of tens of millions of investment may mean that customers are still very valued their brand.

According to the knowledge of nearly everyone, the strategic adjustment comes from the pressure of investors. Investors believe that Investment It is "Internet original brand customer," rather than "clothing platform customer."

In Hong Bo's view, over the past year, there has been no clear positioning of all kinds of strategic adjustments of customers, which has led to no development of the two aspects of customer service and platform.