International Garment Federation (IAF) 2013 Annual Conference Opens In Kunshan

"More than 80000 export enterprises are facing transformation, and the low export concentration is widespread among enterprises. Now the rising trend of labor costs and raw material costs is irreversible. If there are fewer gatherings in the industry, enterprises will get less information, which will lead to asymmetric information. Can the Chamber of Commerce provide more high-quality information platforms for enterprises?" 2013 China held in Kunshan, Jiangsu on September 23 spin clothing The words of Li Minmin, Vice President of China Textile Group, at the Industry President Summit reflect the aspirations of current export enterprises.

The next day, the 2013 annual meeting of the International Garment Federation (IAF) was opened in Kunshan. This is the first time that the China Chamber of Commerce for Import and Export of Textiles has held an annual meeting in China since it joined the IAF in October 2010. The meeting extended the popularity gathered at the President's Summit the day before. Chinese and foreign businesses from Asia, Europe and the Americas made in-depth discussions on topics such as the global supply chain procurement transfer trend, and pointed out the future development trend of the supply chain and various possibilities for creating new value for the industry in the current not optimistic market environment.

This year, the Trans Pacific Partnership Agreement (TPP) became a topic of concern at the meeting. It is called the most important and far-reaching trade agreement in the 21st century by the international industry. American Apparel and shoes Kevin Burke, president and CEO of AAFA, believes that TPP is the first agreement in the 21st century, which will cover 40% of the world's population, and its impact is far-reaching. Obama hopes to complete the TPP negotiations by the end of this year, but even if the negotiations are completed by the end of this year, the subsequent agreement will take 3-4 years to come into effect. Currently, American purchasers are considering how to shorten the supply chain, and overseas procurement will continue. The domestic opposition in the United States believes that this has led to the loss of many jobs in the American manufacturing industry, but in fact, all the profits brought by overseas production will eventually return to the United States.

For various reasons, China has not participated in the TPP negotiations. In the view of Hong Tianzhu, the chairman and president of Tianhong Group, TPP is a free trade zone with higher threshold than WTO. Now the industry generally believes that Vietnam will be the biggest beneficiary in the TPP, because the tariff reduction will bring great benefits to Vietnam's clothing exports to the United States, but Vietnam seems not ready. At present, the country's annual textile and clothing export scale is about 8-9 billion US dollars, but 80-90% of the fabrics needed for clothing production need to be imported. If the local fabric production capacity is to be established, it will take at least 5-10 years to complete. Faced with the textile and clothing trade and capital transfer brought by TPP, Vietnam has received more and more enthusiastic attention. In the field investigation project for textile enterprises to invest in Vietnam recently launched by the China Chamber of Commerce for Import and Export of Textiles, the quota was full in less than one month. This also shows that although China is hovering over the threshold of TPP, the development layout of enterprises in the structural transformation period is speeding up.

The last unit of this annual meeting is brand building. The lasting attention to brands has made the participants form a small climax in the interaction link. As a representative of Chinese brands going global, Bosiden's future development ideas and brand planning in the international market, especially in the European market, have attracted the interest and attention of peers. Gao Miaoqin, the representative of Gao Dekang, CEO of Bosiden, made a brief speech at the meeting. During the Q&A session, questions from the international industry basically pointed to Bosiden. After setting up a flagship store in London, how can Bosiden steadily expand its presence in the European market from the UK? How can the deep connotation of Chinese local brands be understood by European consumers? Gaomiaoqin's answer is: "To make the brand truly international, we need to use the external brain to invite foreign talents designer Team, accurately grasp and ensure the consumer preferences most suitable for the international market. " She revealed that Bosiden has begun to cooperate with top German mail order providers to further promote its brand to the international market.