The Potential Of Pet Clothing Market Is Huge.

< p > Mimi is a golden poodle, accompanied by Hu Xi for 10 years. Mimi has changed her life trajectory. Without Mimi, there will be no Hu Xi today and the story you will soon see.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201310/22/20131022095031_sj.JPG "/" < > > "

< p > < strong > disguised as Miss Hu Jia Er < /strong > < /p >.

On the birthday of P, on the age of 10, her mother gave a small poodle to Hu Xi, who was later "Miss Hu".

The whole family kept Mimi as a child.

In 2000, Hu Xi took part in the story of "my pet story" in Beijing evening news. A two girl in my family moved deeply and won the "best companion animal owner Award".

Hu Xi thought about how to make Mimi bloom when he presented the award.

"Initially, I want to buy it beautiful" a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, but in 2000, there were no pets in Beijing "a" target= "_blank" href= "http://www.91se91.com/" > clothing < _blank > this kind of thing.

If I can't buy it, I'll do it myself. "

Hu Xi liked fashion design and went to clothing school. He was studying stage art at Academy of Chinese Traditional Opera.

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< p > after several times of the tailoring test of the waste newspaper, Mimi's first dress was successfully produced. It was a lotus colored princess dress, and it was covered with violet leaves.

"On the day of the award, it really became the most dazzling star in the whole field.

Many people scrambled to take photos with us and asked where I bought them. "

Knowing that it was Hu Xi's own business, on the same day, several pet owners placed orders under Hu Xi.

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Hu Xi, a 18 year old p, has seen a new road.

Hu mama was very supportive of this. He made room for her at home and put on a sewing machine. The first pet clothing studio in Beijing was opened.

"At that time, I didn't want to make things big. How long do I want to dress up Mimi, and earn some money by the way."

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"P", "Miss Hu Jia II", also became Miss Hu's defensive model.

Hu Xi took the job as a research object and explored the way of pet costume design. "It's harder to make clothes for pets than for people."

Pets are too different in size, size, length and weight.

At first, they were not accustomed to wearing clothes, so they must be close to the body so that they would not feel uncomfortable.

According to this standard, clothes for a dog should be measured at least 20 parts.

Pet clothing's legs and arms are very thin and must be sewn by hand. "

In addition, pet hair is more, no matter what a target= "_blank" href= "http://www.91se91.com/" > cloth < /a > make clothes, the inner layer must use pure cotton cloth to prevent static electricity.

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One day in the winter of 2001, P, a pet owner complained to Hu Xi: "its paws are dirty every day and it is hard to wash their claws."

So Hu Xi spent nearly 3 months in the tailoring experiment, and designed a pet leg dress in imitation of baby clothes to prevent pets from taking the dirty things outside.

This kind of hygienic and convenient clothing has changed many pet owners' view of pet fashion.

Later, Hu Xi also designed the same practical pet conjoined raincoat.

The intimate design made the name "Hu Xi" closely linked with pet fashion.

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< p > 2003, the Logo of "Hu Xi" brand began to appear on every pet clothing designed by Hu Xi, and the prototype of Logo is the side picture of Mimi.

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< p > < strong > encounter Shanzhai edition < /strong > /p >

When the business of P in Hu brook was gradually on the right track, several manufacturers of pet garments were produced.

Hu Xi did not feel the pressure of competition until she met a strange red lady.

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< p > the woman said with a straight face and said, "bring me your best and latest style clothes."

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< p > Hu mother spent more than a few decades in the rivers and lakes, and some of them noticed: "will we come here?"

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After P for some time, Hu Xi joined a pet fashion show and met the woman. She also designed pet costumes, many of which are exactly the same as Huxi.

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The story of < p > Shanzhai edition continues.

Hu Xi saw a book, whose cover was a picture of Mimi, and the inside pages were all her designs. She took Mimi to a professional studio a few months ago.

But the book was not signed.

Hu brook only complained to his mother, "who on earth told me to go, I feel that there is no justice."

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< p > this book makes Hu Xi once again feel the brutality of the business field.

Later, he communicated with the publishing house. The first batch of books was recovered, the contents of the book were slightly modified, and the signature was re published, and an apology letter was attached to the book.

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P, a TV station, produced a program of Hu Xi. In the interview, Hu Xi demonstrated the essentials of making pet clothing for the audience in front of the camera.

It was not until 3 years later that Hu Xi accidentally learned that the program was carved into CD-ROM and sold very well in the pet market, and even sold to Taiwan.

Hu Xi is currently preparing for the prosecution of the incident.

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< p > imitation and plagiarism can not be prevented. Hu Xi understands that only by strengthening design and paying attention to quality can we recognize the brand of Hu Xi, which is the way to win.

Thus, over the past 9 years, Hu has constantly introduced new styles: Palace Dress, wedding dress, mini princess skirt, bikini, military uniform series, Christmas series, cowboy series, camouflage series and recently created Pro pet dress.

Each style is carefully designed, and every garment is an artistic work.

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< p > < strong > go abroad, < /strong > /p >

P, one day, a businessman who had watched the TV report came from Germany to find Hu Xi. Since then, Hu Xi's career has embarked on a new journey.

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< p > merchants want large quantities of things, but Hu Xi does not have its own factories. It is definitely not possible to make such a large order by looking for a few people on a temporary basis.

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< p > Hu mother has worked in foreign trade and understands the rules of international trade. She thinks Hu Xi should not take risks.

But Hu brook thinks that it is a good thing that you can make your own design go out of the country.

For a long time, Hu Xi has thought of a way to make the best use of both worlds. At the price of 10 thousand yuan, 3 models of the simplest blueprints have been sold, and the customers themselves solve the production problems.

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< p > let Hu Xi understand that to make the cause bigger, both public products and personality products must be hardened.

Before doing personalized clothing, the price is too expensive, to the consumer are basically white-collar workers, in fact, the simple style of clothing market is bigger, because it is suitable for middle and low grade consumers.

So Hu brook bought a batch of sewing machines and distributed them to some sewing farmers in Daxing District, Beijing, and trained them to make pet fashions in the slack season.

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After "P >", the order of Hu Xi was also clear after market positioning was clear.

New Zealand, Canada, France, Japan...

Orders from all over the world, such as snowflakes, are coming. Most of these customers have their own sales channels, and the order quantity is also large. With the domestic customer groups, Hu Xi now needs about 10 thousand orders each year.

Hu said that the foreign market and the domestic market are quite different: most foreign customers like simple colors, like Chinese style design, and many customers like the clothes with only the top two legs.

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For more than a year, Hu Xi mainly relies on Internet and telephone customization. There is no real sense of a href= "http://www.91se91.com/news/index_s.asp" > entity shop "/a", even the studio is in its own home.

Even if the design has been sold abroad, even if there are large orders from abroad, Huxi said, she still likes every owner, comes to the door with her pet, and takes the quantity of her own hand to design the most beautiful style for her. Then she makes the best one by cutting the needle and cutting it with a knife.

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