Shishi Clothing City: New Positioning, New Market Pattern

stone lion clothing The city is a three-level key commercial and trade construction project in Fujian Province, Quanzhou City and Shishi City. Relying on Shishi, a famous leisure clothing city in China, its annual turnover has exceeded 20 billion yuan. In the second half of this year, with the full use of eight garment trading areas, this modern large-scale commercial complex will further collect resource elements, stimulate original brands, and play a more important role in the Asian garment wholesale market. Our reporter Wen Wenqing

New positioning creates new market pattern

In recent years, in addition to further strengthening the "display" role of the clothing industry, the clothing city has also continued to play a "promotion" role, that is, it is not only a distribution center for goods, but also a distribution center for brands, and has expedited the birth of more original brands. Clothing City as Stone Lion spin The important platform of the clothing industry should not only actively introduce domestic and international brands, but also promote local brands to become the distribution center of clothing brands.

"We are committed to creating a never ending clothing event. The focus of the event is different from year to year. For example, this year has held a number of brand conferences, including local, domestic and several international brands, to gather more popularity, resources and business opportunities, create market value and display the high-end platform of brand image." Shishi Clothing City, said the relevant responsible person.

After the transformation, the positioning of Shishi Garment City is more and more clear: from the traditional market centered on products to the brand centered; From simple rent collection to brand platform building; From focusing on wholesale, brand display, brand orders and franchise agents of medium and high-end brands, supplemented by e-commerce and retail, it has been transformed into introducing fashion brand operating agencies, boosting the upgrading and transformation of the clothing industry, and innovating the professional clothing market pattern.

It can be predicted that Shishi Garment City, which is developing from a single distribution function to high-end elements such as design, testing, creativity and brand, will have a long-term and positive impact on the overall upgrading of Shishi and its surrounding garment industry and the implementation of the "Oriental Milan" plan while improving its position as an international trade center.

Annual transaction volume exceeds 20 billion yuan

Shishi Garment City is located in the southwest area of Shishi, covering an area of 1100 mu. It started construction as early as 2003. It was opened in 2005 and has invested 3 billion yuan so far, including five functional areas, namely, clothing trading area, exhibition art center area, Xingguang Leisure Plaza, logistics distribution area, and business supporting service area.

As the main body of business, Shishi Garment City has built 8 trading areas, 4468 shops, 5000 parking spaces, and 2 exhibition halls, namely, the Exhibition Art Center and the Brand Exhibition Center of the Garment City; It is planned to operate the e-commerce platform of Shishi Clothing City and Minpai Clothes & Accessories 2 projects of Fashion Plaza.

The relevant person in charge of Shishi Clothing City told the reporter that there were more than 3000 merchants in the Clothing City, with an annual transaction volume of more than 20 billion yuan. At present, there are more than 20000 people engaged in textile and clothing business. The commodities are famous for business casual men's clothing, with the latest varieties and styles of casual men's and women's clothing, professional men's and women's clothing, children's clothing, etc., attracting more than 50000 merchants across the country every day.

At present, taking Shishi Clothing City as the center, it connects Yuanyang Pool cloth Market, International Textile Fabric Exhibition and Trade Building, Taqian Garment Accessories Market, Yangxia Garment Accessories and Fabrics Comprehensive Market, Taqian Garment Machinery Market and the largest professional market of textile dyeing, finishing and sewing machinery and equipment in the province, these markets constitute the textile and clothing business prosperity zone with Shishi characteristics.