The First "Heng Tian Cup - China 3D Costume Design Competition"
"China 3D clothing Design Competition "by China Heng Tian Group and China garments. Designer The association is jointly sponsored by Shanghai Garner. Spin The product technology limited company provides the 3D clothing technology undertaking, is the Heng Tian Group hand in hand China Fashion Designer The association, in line with the pace of the third industrial revolution in the world, has made a fusion of fashion and technology for the Chinese garment industry. It is also a major contribution made by Heng Tian Group to build a fashion creative industry productivity promotion platform in the national fashion and creative center, and will further promote the construction of the capital of design and fashion capital in Beijing.
Promoting integration of fashion and technology to promote innovation and development of China's garment industry
The Chinese 3D costume design competition focuses on the 3D clothing design, realizes the combination of production, learning and research, and integrates the achievements and resources accumulated in the field of 3D garment design. It promotes the application of 3D garment virtual technology to the trial and dress design, production and other aspects of garment sales, innovates the development of 3D garment market, and promotes the transformation of Chinese garment industry from traditional processing to fashion technology, thus promoting the innovation and development of China's garment industry.
Popularize and popularize 3D clothing technology, reserve talents for fashion brand design
The competition will invite the internationally renowned 3D fashion designers with ideal, creativity and strength to participate in the competition. The designers and students from different colleges and universities will join in the competition. The purpose is to excavate, cultivate and incubate the fashion design talents who can skillfully use 3D technology, and set up a 3D talent base for Chinese clothing design.
Based on the 3D fashion design environment, we build a new fashion lifestyle.
In the future, each person will have a 3D digital human model which is exactly the same as himself. People can store the digital model on any electronic terminal. In the near future, clothing purchase will become a new fashion experience. clothes They will have their own 3D digital models, and form a huge digital wardrobe library. They only need to use the mobile phone to sweep the two-dimensional code of the clothes. They can be put on the 3D digital human model. Through the display of various angles, the virtual models can walk to show the clothes easily and know whether they are suitable for themselves. Shopping will not be cumbersome to get dressed. You can choose and record it to the mobile phone terminal. When you rest, you can drink the coffee while you try the fitting with the digital model. After you select it, you can place the order with one key, and deliver the goods directly to your site.
In the future, not only is the purchase of clothes no longer limited to shopping malls, the application of 3D digital clothing will spread all over the e-commerce website, all kinds of large-scale entertainment draft, exhibition and display activities, consumers can more choose their own clothing; at the same time, the exclusive designer, personalized customized service, will also go from the star model to the ordinary consumer, 3D clothing design is changing our life.
Focus of the first competition
The first "China 3D costume design competition" will be named after China Heng Tian Group, and will be provided by domestic excellent clothing 3D enterprise Shanghai garner Textile Technology Co., Ltd.
The highlight of this competition is the design of the selection section. The selection of works does not require all players to make garment works. Only 3D costume virtual technology is used to carry out 3D holographic projection display at the scene for the judges to score. The scene is designed as a charming 3D fashion show, from design works to models, and even to T, all through 3D projection, plus gorgeous photoelectric effects, making the scene a stunning visual feast.
The results will be announced during the 2015 spring summer series of Mercedes Benz China International Fashion week.
3D clothing virtual technology background
With the continuous maturity of 3D technology, this technology is gradually applied to the field of garment design. Through the 3D garment virtual technology, consumers can customize their clothing. With the help of 3D garment design software, the 3D model can be set up, and then the clothing will be worn on the model body. According to the stereoscopic effect, the style and tailoring can be adjusted to show the fabric's structure, drape and the movement effect of the virtual model when walking on the body.
For consumers, 3D clothing virtual technology enables them to "experience" clothing products in person. Without trying it on, customers can quickly and intuitively perceive the effect of clothing on the body, save customers a lot of time and energy, and encourage customers to like and buy. For enterprises, enterprises can use 3D technology to convey all seasons and periods simultaneously. Clothes & Accessories Information, to provide consumers with the latest and most fashionable clothing styles, and enhance consumer's memory of clothing, also reflects the fashion and diversity of 3D products. Finally, because designers do not need to wait for specialized clothing materials, nor is it necessary to cut garments, only by digital technology to do these works, it is shorter than the design time for creating new designs and re sold physical samples, which effectively saves time and unnecessary material waste, and greatly improves the productivity of garment enterprises.
The application of 3D technology in the clothing industry is on the upward trend. The combination of art and technology enables the services enjoyed by high-end customers to be more humanized, so that designers can work more efficiently, so that garment enterprises can grasp the fashion trend and reduce production costs. 3D clothing design will definitely bring far-reaching influence to the garment industry.
China Hi-Tech Group Corporation (hereinafter referred to as "Heng Tian Group") is a wholly state-owned large central enterprise under the supervision of the state owned assets supervision and Administration Commission of the State Council. It was founded in September 1998. It was founded by dozens of Chinese textile machinery (Group) Co., Ltd., China Textile industry foreign economic and technological cooperation company, China Garments General Corporation, China chemical fiber General Corporation, China Silk Industrial Corporation and so on. Currently, there are 6 listed companies. In 2012, Heng Tian Group ranked fifty-ninth in 117 central enterprises of the SASAC. China Heng Tian Group holds the historical opportunity for the great development of culture, shoulders the national mission in the capacity of the central enterprises, and takes its advantages in textile, clothing and clothing industry as the basis for developing the fashion and creative industries, and explores the way of developing China's fashion and creative industries.
In March 2011, the China Hi-Tech Group Corporation signed the strategic cooperation framework agreement with the Beijing municipal government and the Tongzhou District government respectively, and decided to build the national fashion creativity Center (NCC) - Beijing (Song Zhuang) fashion and Creative Industrial Park in Tongzhou new town. The total area of the project is about 5300 mu. Based on the consideration of the future development of the world city and the working environment of modern fashion and creativity, we will create a fashion creative city with worldwide influence and a demonstration of smart city. Bearing the responsibility and mission of the original textile department, helping the development of fashion and creative industries and changing China " Textile and clothing The status quo of big country and brand design small country is built up through the creative and creative resource platform, cultivating independent brand and design master, building Beijing into a new fashion capital, grasping the third industrial revolution opportunities, exploring the future urban or park construction mode, applying new energy, new materials and new technologies, and realizing the demonstration of green technology, energy saving, environmental protection and smart city.
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