The Impact Of RMB Exchange Rate Fluctuation On Shoes And Clothing Enterprises

The acceleration of RMB appreciation also affects the nerves of our export enterprises. Many export enterprises said in an interview with reporters that the recovery of external demand is not obvious this year, and the order situation of enterprises has not improved, and the successive appreciation of RMB is undoubtedly "snowy and frosting" for them, which further squeezes profit margins.

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"P > a person in charge of foreign trade enterprises in trousers industry told reporters:" since the beginning of this year, the RMB has risen to 2%, while the processing profit margin of the textile industry is generally between 4% and 7%, and the profit has been exhausted at the < a href= "http://www.91se91.com/news/index_s.asp" > exchange rate < /a >.

The impact of exchange rate fluctuations on such a light industrial enterprise is indeed great. Insiders say that the recent breakthroughs in the RMB exchange rate have made the enterprises feel heavy burdens. If they reach or even break through the "6 yuan mark" by the end of the year, they will probably have a serious impact on the whole enterprise.

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< p > in the face of the continuous appreciation of the "a href=" http://www.91se91.com/news/index_q.asp "RMB" /a ", some enterprises have adopted such measures as locking the exchange rate, avoiding financial instruments, settling the RMB, negotiating a single price, raising the quoted price, and so on, and more enterprises have settled the pressure by means of RMB settlement.

"It's not as difficult as we think, but the key is whether the attitude of the enterprise is firm enough. We insist on the quotations in Renminbi, and the regular overseas customers will agree to settle this in this way."

Mr. Ke, director of binglu Shijia, said that many export businesses of the company have been settled in Renminbi.

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< p > Mr. Ke reflects that some long-term cooperative overseas customers will not change suppliers to a certain extent because of changing the settlement method. They are generally welcome to settle the RMB.

At the same time, in the case of increasing cost and exchange rate fluctuations, export enterprises, through RMB settlement, lock costs and stabilize profits to a certain extent, which is an effective way to avoid exchange rate risks.

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< p > in addition, some veteran people in the industry suggested that foreign trade enterprises should change their marketing strategies and enhance their ability to resist exchange rate risks.

To improve their market competitiveness, we should strengthen contacts with foreign businessmen, reduce intermediate links, strengthen internal management of enterprises, reduce management and operation costs, at the same time, play the role of industry associations and industrial clustering advantages to avoid vicious competition between peers. We should change the < a href= "http://zs.sjfzxm.com/" > operation mechanism < /a > and marketing strategy.

Foreign trade companies and production enterprises should improve the technological level and marketing ability of foreign trade and enhance the overall ability to resist exchange rate risks.

At the same time, export enterprises should gradually change their marketing strategies, while expanding their original international market, actively develop new markets, implement diversified market strategies, expand the leeway of the market, and look for products with low price comparability, so as to avoid fierce competition in traditional markets and homogenization.

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