Liwan Wants To Be The Headquarters Of Fashion Design

Recently, Guangzhou Liwan District People's Government, Guangdong Province clothing Clothes & Accessories Industry Association, Guangdong Clothing designer The "2013 Guangdong (Liwan) Fashion Design Cultural Festival" jointly sponsored by the industry association was held in Liwan District, Guangzhou. The first Fashion Design Culture Festival shows the profound clothing culture origin of Liwan District, the strong clothing trade foundation and the charm of fashion brands and designers, which will further promote the transformation and upgrading of the clothing industry, and is committed to building Liwan into a clothing design Capital of Headquarters.

　 The new power of transformation Liwan

As the starting place of Guangzhou Maritime Silk Road, Liwan is famous for its Guangzhou embroidery culture and skills, and has a deep foundation in garment trade. From the only foreign trade port in the Qing Dynasty to the first commercial pedestrian street in Guangzhou, from Zhanqian Road clothing wholesale market cluster to Zhongshan 8th Road children's clothing professional market cluster, and even the recently opened Guangzhou World Trade Clothing City. Through historical changes, now Liwan is fully opening a new era of transformation and upgrading of the traditional clothing professional market to the modern commercial circulation industry.

Liu Yueping, president of Guangdong Garment Industry Association, said that today's Liwan has gathered leading apparel e-commerce enterprises in Guangdong Province, such as Mengbasha and Vipshop. China Cloud Factory also serves apparel e-commerce enterprises, and famous brands such as Lexton and Binbao have settled down. It can be seen that Liwan fashion design occupies a leading position in the province. The holding of Guangdong (Liwan) Fashion Design Culture Festival fully demonstrates the determination of Liwan District to accelerate the cultivation of design talents in the clothing industry and change the business mode of the business district, which will strongly promote Liwan District to stride forward to the goal of being the capital of design headquarters.

At present, the Liwan District Party Committee and the District Government are accelerating the transformation of the business model of the business district, guiding the development of the clothing industry to the fashion base and production service outsourcing base of clothing design and brand release, promoting the transformation of clothing enterprises from the aspects of industrial structure, development atmosphere, policy guidance, etc., and taking advantage of e-commerce and brand design to start, pushing the clothing industry into the fast lane of transformation and upgrading, Transform from garment production and distribution center to headquarters center, design center and brand center, comprehensively improve the competitiveness of Liwan Garments and Guangzhou Garments, and seek to leap from "Made in Guangdong" to "Created in Guangdong".

Pluralistic bloom of cultural Liwan

In the current Guangdong (Liwan) Fashion Design Culture Festival On the other hand, we saw the multi featured activities of Liwan integrating cross-border integration and cultural experience, which explored and presented the brand influence and cultural vitality of Liwan fashion industry in a three-dimensional, panoramic and multi-level manner: Lexton, Mengbaza, Jinsheng Baby, Ligao, YY, Binbao, Yong'an Meijing and other seven brands brought about the release of new products of "Guangdong Design"; The fashion design art salon allows people in the industry to talk directly. He Cibin, the chairman of China Cloud Factory, said: "It is the general trend to take the brand road, and the formation of an exclusive cultural brand is a problem that every decision-maker should think about. Only by pooling their wisdom can we form the unique advantage of electronic agglomeration in Liwan District."

Li Xiaoyan, the winner of the Golden Summit Award for Chinese Fashion Design who has always had a pure cotton complex, has different views on Liwan culture. "Crafts can be learned, and only culture can not be replaced." This concept has been running through her design style. "The traditional skills of Guangzhou embroidery are amazing to the world. When Chinese designers go abroad, they should bring Chinese culture out," said Qu Tingnan, one of the top ten designers in China.

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The theme clothing procurement festival of "Enjoy Liwan Fashion Design Together in Autumn October" has been blooming both online and offline, and the street photography activities of "Sketch Yourself, Photo Tower" and "My Westmost Pass" are closer to life, and also promote the cultivation of clothing design talents in Liwan District. The splendid cultural feast shows the cultural heritage of Liwan clothing from different angles, leads the new trend of clothing design, and thus expands the brand influence of high-quality enterprises.

Over the years, Liwan District has continuously innovated in building the headquarters economy of fashion design, cultivating fertile land for apparel e-commerce, integrating cross-border integration and cultural experience, demonstrating the brand influence of Liwan fashion industry, and Clothing industry The strategic starting point is to design innovation and cultural development, build a new coordinate and platform for Guangdong fashion, let the traditional culture, fashion design, art concepts and fashion life and other modern fashion elements interweave and blend, deepen the cultural value and platform radiation effect of fashion Liwan, and comprehensively realize the new dream and new future of "building the headquarters of fashion design".