Garment Design Should Stop Batch Reproduction.

In November 1st, at the 114th session of the three session of the Canton Fair, the design trend trend seminar was held. Liao Zhiwei, the sales and marketing director of the Asia Pacific Sales and marketing director of American fashion website fashionsnoops, is taking visitors to the forefront of P.

This is one of the series of "design and promotion trade" launched by the Canton Fair.

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< p > design is < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > life of industry.

Products can be copied, but design is always unique, orders can be snatched away, but design can not be replaced.

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< p > < strong > fierce competition contains Chinese opportunities < /strong > /p >

< p > the chairman of the Zhejiang Provincial Native Produce and animal products import and Export Group Co., Ltd., Gao Bing, said: "Southeast Asian robbing is very fierce. The average monthly wage of a local operator is around 100 dollars, while the average monthly wage of an operator in Jiangsu and Zhejiang coastal areas will reach US $800."

Zhejiang's products are exported to more than 200 countries and regions, of which over 60% are in the US and EU markets.

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< p > GAO pointed out that the tariff preferences of Vietnam, Kampuchea and Burma were relatively large, which also lowered their cost.

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< p > in recent years, Southeast Asian countries < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > the clothing industry has sprung up, and Vietnam, Indonesia and other countries have taken away part of the order of Chinese clothing enterprises with low labor costs.

Between the shifting orders, the competition between China and Southeast Asian countries on textile and apparel has happened.

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< p > "their things are indeed cheap, but their credibility is poor, and the political situation is not stable.

Many businessmen prefer to pay high prices and buy a safe place. "

Yu Fade, a two salesman in China World Trade Center, Jiangsu, said that good reputation is the advantage of Chinese enterprises.

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"P," said Miss Bai, a saleswoman of Anhui garment import and export Limited by Share Ltd: "many customers have shown that the matching accessories of Southeast Asian garment industry can not keep up with the poor quality of products and poor service delivery, and the delivery cycle is difficult to guarantee. Even if they can take orders, they are also very simple orders."

She is not worried about competition between China and Southeast Asia.

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By P, the rise of Southeast Asia's textile and garment industry also contains Chinese opportunities.

"Now some enterprises are pferring processing plants to Southeast Asia, using local cheap labor resources."

Gao Bing theory.

He believes that with the rapid development of the textile and garment industry in Southeast Asia, the low end industry has shifted the trend of overall pfer.

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The elimination of P is not as good as the win win competition. The single competition between China and Southeast Asia should be re interpreted through the pfer of production and the output of upstream products.

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< p > < strong > independent design independent destiny < /strong > < /p >

< p > as an old state-owned enterprise, Zhejiang's soil storage business involves 3 fields: native produce, animal husbandry, textile and clothing, light industry. There are booths in 3 sub exhibition areas, but this also brings disadvantages of miscellaneous business and lack of specialization.

"Next step, we need to improve the level of specialization and launch the flagship product."

Gao pointed out that a variety of clothing booth said, "everything is better than the same. The company will use jackets as fist products, and improve the design, development and marketing of the whole industry chain."

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< p > in the eyes of high school, independent design is very important. "The era of traditional differential trade has passed, and now we must extend to the upstream and downstream industry chain, and have the local a target=" _blank "href=" http://www.91se91.com/ ", the designer /a, can not rely entirely on the" external brain ".

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In order to attract professional designers, P also focuses on building platforms for young people and inspiring their entrepreneurial spirit: "companies should create an atmosphere conducive to young people's growth, talent and creativity."

Now, the company of "high school" is more than half of the total number of "post-80" and "post-90s" companies.

"The price you gave me was 24 yuan 8, I will give you 23 yuan 5 now, you can do it, if you can't do it, I'll find another one!" one buyer said on the phone.

Buyers are tough now.

"Enterprises that rely on low cost and batch replication will soon be eliminated. They must have independent design to go far."

Ma Weimin, chairman of Tian Yue three Yue Garments Co., Ltd.

Her company sells 55% of its products to Europe and maintains a good sales volume in a sluggish environment in Europe.

She took out a large fabric pattern and said, "the mystery is here."

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< p > Ma Weimin said that the company focused on the source of clothing - fabrics, constantly developing fashion elements, and constantly designing.

New, fast and fashion make the company become the fabric supplier of Zara, mango and other international brands. This year, the cooperation between the company and Zara reached US $25 million.

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< p > Ma Weimin also said that China has a stronger competitive advantage than southeast Asia in its rapid response, fast service and fashion design.

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< p > when asked why such design is so important, Ma Weimin said, "to survive, this is the only way to live.

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