Hundred Round Pants Industry Raise Investment Project Encounter Performance Waterloo

< p > < strong > 100 round pants industry recruitment project dragged on, exposing the capital pressure < /strong > /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > 100 circle trousers < /a > industry announced in October 28th that the company will extend the marketing network construction and information system construction of these two recruitment projects to December 31, 2015.

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< p > this is not the first time that the hundred round pants industry has changed its recruitment and investment projects.

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< p > December 8, 2011, 100 rounds of trousers industry listed on the small and medium-sized board, raised a total of 430 million yuan, raised 107 million yuan.

Of the 294 million yuan raised for the first time, 276 million yuan was used for marketing network construction projects, including the purchase of 16 shops for direct outlets.

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< p > however, in July 2012, the company announced that it would change the IPO < a href= "http://www.91se91.com/news/index_c.asp" > the investment project < /a > on the grounds that the price of the house is too high.

The announcement said that the original "marketing network construction project to buy 16 shops to set up a direct store project" changed to "buy strategic shops in the three tier cities and establish a wholly owned subsidiary of Guangzhou and Nanchang to open a direct store project" and change the original "marketing network construction project from the Guiyang holding subsidiary company to open a direct store project" to "set up Wuhan holding subsidiary company to open a direct store project".

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< p > only in the past four months, the hundred round trousers industry has issued a notice that it will change the main body of the implementation.

According to the announcement, the project of the marketing network construction of the company's original investment and investment project is planned to build a Zhengzhou market direct store project through the holding subsidiary Zhengzhou Bai Lei trousers industry Co., Ltd., to change the main body of the project into Wuhan holding subsidiary, wholly owned subsidiary of Nanchang and wholly owned subsidiary of Guangzhou. The total implementation place is changed from Zhengzhou area to Wuhan area, Nanchang area and Guangzhou area, and the amount of investment raised is unchanged at 24 million yuan.

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< p > and in the change of each investment project, the objective factors such as the domestic economic situation and housing price increase have become common reasons.

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< p > however, analysts pointed out that the 100 round pants industry as a young a href= "http://www.91se91.com/news/index_c.asp" > clothing "/a" listed companies, in less than two years after the listing of the IPO investment projects are constantly changing, one will be detrimental to investors' confidence; second, it also reflects from the side that the industry of 100 circles trousers is difficult at present, and business development is blocked, which is also a blow for the future expectations.

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< p > < strong > hundred circle trousers industry has experienced a continuous decline in Waterloo's performance < /strong > < /p >

The performance of "P" hundred circle pants industry has also reflected this phenomenon from the side.

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The Quarterly Bulletin of < p > 100 round pants industry showed that its net profit fell by 20.58% in the 1-9 months, and the single quarter profit in the three quarter decreased by 20.3% compared with last year. At the same time, the net profit in 2013 is expected to decline 10% to 40% in the three quarter.

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In the past two years, the performance of P has been declining continuously.

The 2012 annual report of the 100 round trousers industry shows that the company's revenue declined by 0.31% compared with the same period last year, and its net profit fell by 23.78% compared with the same period last year.

The basic performance is obviously lagging behind the main competitors, such as nine Mu Wang.

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"P", the limited promotion of single store profits and the obstruction of extended channels may be one of the reasons for this phenomenon.

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< p > according to the 2012 annual report of 100 round pants industry, the company's single store profitability is far behind the leading level of men's clothing industry.

In 2012, the company's net profit of about 52000000 yuan came from 1827 stores. Meanwhile, the net profit of 668 million yuan was 3264.

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< p > and some media have pointed out that the channel goal of 100 round pants industry may not be achieved in the year. The channel target set in the first half of the year is about 200 stores, but it has not been completed. In the second half of the year, it is prudent in the first half of the year, and it is estimated that the annual target of the channel can not be realized.

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< p > in the case that the company itself is also subject to the constraints of inventory pressure and direct business mode, some analysts point out that if we spend huge sums of money to strengthen the marketing network construction, it is obviously not the best policy; but how to make the fund-raising funds play an effective role is a headache for the company at present.

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