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Down Jacket Raw Material Prices Rose, But Shop Prices Have Not Yet Moved.

2013/11/15 12:25:00 45

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Down Jacket Raw Material Price Physical Store

the brand name "a href=" http://www.91se91.com/news/index_c.asp > down garment > /a "will undoubtedly face a rather awkward situation when winter comes. 
 as early as May this year, the sudden attack of avian flu reduced the cost of raw materials and increased the cost. Many people predicted that the price of winter down clothing would go up this winter. However, at the time of buying winter clothes now, from the major shopping malls in Hangzhou, the down jacket on the shelves has been "no action". Is there any change in the price of the down products this winter and how is the sales situation? Did the "sequela" of the avian flu that was feared before really happen? 
 strong > filling price increased by 30%, and the price of the down garment was "no action" (/strong > ).
This Monday, when the temperature dropped, people used to feather their homes down to the mall, or simply buy new down quilts and down garments. However, the guests who were busy filling the clothes and wearing new clothes had different experiences. P 
 the price of filling is obviously higher than that of last year. Last year I came to more than 700 yuan, and this year it will be more than 800 yuan. Aunt Chen, who lives in the market lane, went to the mall last weekend to fill the down pile, and found that the price was much higher than that of last year. The reporter learned from the bazaar and bazaar stores that the price of down plush is indeed a bit more expensive this year, "between 10% and 40%, there is a general increase of about 30%." Jie Bai mall staff said. 
 the price of filling up is due to the bird flu in May of this year. The outbreak of avian flu has reduced the number of white duck feather and grey duck hair, and the purchasing cost of many down producers has increased by 50%, leading to the higher price of feather down into the retail terminal. 
 filling is the best way to show the change of the down price. However, in view of the new down jacket, the price is still "no action". 
 from a number of shopping malls in Hangzhou, many of the counters have already had new down coats. The price fluctuated between 700 yuan and 3000 yuan according to the style and thickness. "This price is not much different from that of last year, and the price of the down material has indeed increased, but the brand side has tacitly lowered the price when ordering." The manager of Jie Bai store said Guo. From the down jacket brand, Bosideng shopper also said that this year's price is almost the same as that of last year, and no price increases. Bosideng's price control also affects the pricing strategy of other brands in the down garment industry. 
 some brands quietly lowered < a href= "http://www.91se91.com/news/index_c.asp" > winter dress < /a > price /p >
 the price of down coats has not changed significantly. What about the price of other winter clothes such as "a href=" http://www.91se91.com/news/index_c.asp "coat" /a ", coat, sweater and so on?"
 reporter visited the famous clothing store I.T in Hangzhou. The winter clothing has already been on the market early, and the sales promotion activities in the shop are full. The price of some thick sweaters is basically below 1000 yuan. Some of the thin sweaters are even less than 200 yuan after the discount. "I feel a lot cheaper this year. Before this shop's winter clothes are going to bite and buy, we still have to wait for that big sale, and now it's cheaper to do some activities than before." Miss Chang, who often stroll I.T, said. 
 a person familiar with the matter said that the price of winter clothing in Hongkong has been reduced by 10% this year, in order to move closer to the region of Hongkong. Although the price range has not been answered by I.T, the staff in the store said: "this year's discount activities are much more frequent than last year, and the price is more advantageous than that." 
 from the counters of women's clothing stores in department stores, the price of winter clothing has not changed much since the new time is generally ahead of last year. Many winter dresses have already been discounted this year, or have participated in the "full delivery" activities. In terms of down garments, this year's major fashion brands are still using light weight down jacket as the main products. Although prices haven't changed much, many customers find that the "down and down" of the down garments is more and more frivolous. Although the brands claim to be "lighter and more warm", the pricing strategy is somewhat doubtful under the pressure of raw materials. 
 electricity supplier impact, entity store wants to rise but dare not go up /p >
This year, many down jacket stores have put the new time up to the end of summer, and have evolved the scene of selling "down clothes" on hot days. Many brands even start selling new products on P. 
"P", "brands want to grab their heads and drink water, but the impact of avian flu has made it difficult for many businessmen to hoard their goods, and the timing of delivery is different, which will directly affect sales." Xie Chao's manager said. As a result, down jacket this year was generally seen on the market earlier. 
 in fact, there is also a pressure on the emergence of this "abnormal" phenomenon, which is more headache than the rise of raw materials, which is the impact of online shopping. 
 at present, Bosideng, Xue Zhong Fei, deer brand and other famous down clothing brands have official flagship stores in Tmall, although the overlap rate between goods and shopping malls is very low, they are all over season or exclusively for network channels, but the price is clearly there, and the discount is basically reduced to below 50 percent off. According to the data provided by the shopping website, the "down jacket" has increased several times before the "double eleven". 
 a supplier who has made many years' down garment business says that the down jacket brands in department stores have survived through intense reshuffle, but at present, sales can only be promoted by discount sales, and the purchasing power of physical stores is shrinking. Of course, this is closely related to the rise of Online shopping.