Electronic Commerce Is Highly Prosperous And Commercial Street Is Facing Challenges.

< p > "double eleven" online shopping festival ended, leaving an amazing 35 billion 19 million turnover.

How many netizens did Guangzhou contribute? 829 million, ranking fifth in the country.

Women's clothing (including ladies' boutique) is only 1.11 billion yuan.

"Double eleven" also damaged the courier in Guangzhou, and it was not unusual to carry 2000 parcels a day.

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< p > however, some people are happy and sad.

Old brand < a href= "http://www.91se91.com/news/index_c.asp > > Commercial Street < /a > the physical store is not as good as before.

As a commercial city of the millennium, merchants in Guangzhou gather together, and foreign goods are like mountains.

That is to say, 10 years ago, Guangzhou commercial street attracted customers from all over the country with the price of goods, and even the customers of South Asia, West Asia and Africa came to purchase.

These commercial streets not only have their own characteristics of industrial segmentation, with nearby residents' specific consumption habits, but also a city card, concentrating the development process of urban economy and culture, and the growth and development history of the city.

For example, sightseeing on the top nine, Zhuang Yuan square, Gao Di street, Yi Yuan and so on are almost the necessary programs for foreign tourists to come to Guangzhou. But nowadays, these old commercial streets are declining day by day, and the number of customers and sales are decreasing.

On the list of the best commercial cities in mainland China, Guangzhou even fell by the top three.

As the former commercial landmark nine and the Liwan square business circle, it is no longer seen that the "first pedestrian street" of China 10 years ago, with its elegant demeanour, accumulated low-grade goods, business is difficult to do, and popularity is not good.

Not long ago, someone shouted "save the upper and lower nine", but at the expense of the old city pformation account, and then look at the traffic congestion and chaotic business environment, it was easy to realize.

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< p > from two events, we saw the great changes in Guangzhou < a href= "http://www.91se91.com/news/index_c.asp" > commercial ecology < /a >.

Survival of the fittest is a natural law, but the problem is not so simple.

Just then, Ma Yun, the sponsor of the "double eleven" online shopping festival and the head of Alibaba, made some interesting remarks, "we will fight the price of real estate with online shopping."

The logic behind this is this: with the growth of the electricity supplier, the living space of the entity store is getting smaller and smaller, and the rent can not continue to be high.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Ma Yun < /a >, and at the same time, the essential reason for the great change of Guangzhou's business ecosystem is suddenly revealed.

Why is the old commercial street going down? In the end, too high rent is a drag on commercial streets.

Up and down nine pedestrian street, a small shop on the street, the rent to 40 thousand yuan / month; in May, the shop near the flower Plaza, the rent also needs 70 thousand yuan / month; Beijing Road, a 350 square meter "shop king" rent to 650 thousand / month!

The business street is more prosperous, but the rent is also increasing year by year.

When business is good, businesses can still "top one".

But when the economy is sluggish and sales fall, businesses will be hard to keep up.

But it is still scarce resources, and rent seeker keeps coming, so the rent will not drop.

However, businesses are forced to operate under pressure and naturally raise prices or become inferior. This leads to a decline in service quality of commercial streets.

Over time, customers no longer patronize, or even abandon these old business streets.

This is the biggest reason for the decline of old commercial streets.

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Another result of the P mode is that once a businessman earns money, will he enlarge his business? No.

His ideal investment pattern is to buy shops and become new landlords.

For the general business, the income gained from the rental shop is far more than that of the industry.

This creates a vicious circle.

No wonder the media commented: "high housing prices in China's economy are like a horrible monster, plundering the economic development of nutrition and reform dividends.

The more dependent a person or industry is on a house, the more inseparable from the "house", the less developed it is.

All the land related industrial chains have become "migrant workers", and profits are largely absorbed by high rent sales and shops.

Obviously, the businessmen of the old commercial street, though they were very close to their dreams, were still beaten by the high rent.

Old commercial streets could have continued their brilliance, but the value created by them was devoured by unhealthy development models.

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< p > write here, you can read Ma Yun's words.

The more developed the electronic commerce, the more attracting businessmen to shop online.

It is said that in this year's online shopping festival, there are ten of the top third e-commerce providers in Guangzhou. The two online stores selling clothing are ranked third and tenth respectively. They have a good interpretation of the strength of Guangzhou businessmen.

On the other hand, the decline of old commercial streets is not necessarily a bad thing, which will lead to the gradual return of shops rents to rational level.

Hope is born in silence.

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