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When Winter Comes, Boots Prices Increase Because Of The Price Of Leather Materials?

2013/11/24 9:28:00 50

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a 32 inch LCD TV is only 1599 yuan, a pair of boots price 2680 yuan, 40 percent off, and finally more expensive than the TV.

A sister in Hankou, Wuhan, repeatedly bought a pair of brand boots and spent half a month's salary.

She said bluntly, "the black sheep!" yesterday, the micro-blog attracted many netizens' attention on the Internet, and lamented that the boots are more expensive than the TV sets.

autumn and winter, many beautiful women began to buy boots.

Yesterday, the reporter visited several shopping malls in Hangzhou City, and found that the price of leather boots is indeed a bit hot this year.

is it because the rising cost of leather materials has led to rising prices? "A foot of ordinary leather is not expensive yet!" several a target= "_blank" href= "http://www.91se91.com/" > leather < /a > Company responded to reporters.

Then, what causes the price of a pair of boots to buy a laptop? "/p".

> a pair of boots in the mall. The price is fast enough to catch up with a laptop computer /p >

"the original price of these boots is 3380 yuan, after playing 35% off, it is 2200 yuan. I just bought a ASUS notebook last week, and it only costs 2499 yuan."

Ms. Wu, who is shopping in the mall, told reporters yesterday that "even after the price is broken, a pair of boots will catch up with a laptop computer."

yesterday morning, the reporter came to a large shopping mall on the road in Yanan. In the sales area of less than a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, almost every brand was tagging with promotional labels. The price of short leather boots in the winter ranged from 1000 yuan to 2000 yuan, and the price of knee boots or knee boots was varied from 2000 yuan to 3000 yuan, and the promotion intensity was 7 to 20 percent off.

"This year, I want to buy winter boots less than 1000 yuan, and I can only buy ankle boots in autumn, and four hundred or five hundred when I break them."

Pan Yanyan, a small white-collar worker working in Bai Jing building, joked, "boots 1500 yuan is the starting price. It's better to buy a home appliance and make it worthwhile for several years."

in a brand women's shoe cabinet, the reporter saw a pair of knee boots and the price tag was 1880 yuan, compared with the over knee boots which were easily more than 2500 yuan, it was already cheap.

"These shoes are" half leather ", the boot is made of artificial leather, the boot is genuine leather, and it is nearly 1600 yuan after folding.

in the hours of reporters' wandering, although there are more people in the mall, there are few people who pay the bills. Many consumers shake their heads after visiting several brands of shoe closet.

"Now it takes more than ten pieces to eat noodles outside, and if you buy a pair of brand boots, you will lose all your wages for a month."

Miss Zhao said.

the reporter tried on a pair of short leather boots in a brand shoe cabinet at a price of nearly 2000 yuan a pair.

"The price of boots is a little higher every year, like a pair of ordinary leather boots of last year, the price is 1680 yuan, and it will be sold for 1880 yuan this year."

The salesperson said, "the price of raw leather for boots is rising, and the selling price has naturally increased."

the cost of a foot of raw leather is actually cheaper than that of a brick /p >

The price of P boots is rising because of the continuous fermentation of raw materials prices?

"the price of raw leather is indeed rising this year, but it is not the main reason for pushing the retail price."

Han Zhiyong, the head of Hangzhou Hong Zhong Trade Co., Ltd., explained, "we are the manufacturers direct selling, the factory price in more than 100 a href=" http://pop.sjfzxm.com/popimg/xm/index.aspx "> boots < /a > enters the circulation channel to sell 300 yuan, if put on the brand, the price is higher.

Multiple factors such as brand value added and circulation channels have pushed up retail prices.

Mr. P, a tanning factory in Hangzhou, also told reporters: "every year this piece of raw leather (medium and low-grade leather goods) has increased by about 8 cents, but the price of our finished leather is not up to date. It can only compress profit margins and earn less."

"when they chatted with their friends, they often made fun of me, saying that I sold bricks instead of leather, and now a brick costs 30 yuan, which is cheaper than the leather material I sold for 17 yuan to 20 yuan."

Mr. Cheng said.

"P", Mr. Cheng counted the accounts for the journalists. Apart from the invisible costs such as labor costs and rents, he made a pair of ordinary short boots (without lining, buckles, etc.) to use about 1 feet 8 inches of leather, 20 yuan a foot, plus fifteen, six yuan and a pair of middle and low rubber soles and glue water costs, the total cost (hard cost) was 50 yuan; to make a pair of ordinary boots (whole leather), we need to use four or five feet of leather, and the sole cost is more than 100 yuan.

the boots with low factory prices enter the mall and become "nobles" /p >

the boots with hundreds of yuan of cost and price have been circulated through several times to the mall. Why is the price so expensive that people are speechless?

reporter learned from the Zhejiang Leather Industry Association, "to analyze the price of a pair of leather boots, we should not only look at the hard cost of tens of dollars to hundreds of dollars, and there are still many invisible consumers' invisible costs such as rent, labor costs, admission fees and so on.

The price of raw leather is indeed rising this year, but it has little effect on the final price.

I think it's the middleman's "cover up" that pushes up the selling price. The more the distribution channel, the higher the cost of the operation of the unit product, and the higher the price to the consumer.

Related association Sun said.

Mr. P also agreed: "although the cost of raw materials has gone up, our factory price for boots this autumn and winter has not been adjusted."

These boots come out of the factory, after a series of agents or dealers, and finally to the retail terminal, so many channels of distribution, so the higher the cost of the channel, the final cost of the price is passed on to consumers.

Like those of us who make shoes, we can make 30% net profit before, and now they are compressed to 10% or even lower.

according to the data of China's < a href= "http://www.91se91.com/" > Leather > /a >, the sales revenue of leather fur and footwear industry and footwear industry in China was 538 billion 650 million yuan from 1 to June this year, an increase of 11.1% over the same period last year, and the growth rate dropped 0.8 percentage points, and the cumulative growth rate showed a gradual decline.

Among the top ten provinces, Fujian, Guangdong, Zhejiang and other traditional leather provinces occupy the top three, but the growth rates are lower than the average level of the industry. Zhejiang's growth rate is even lower to 3.6%.

In terms of profits, the total profit of the leather industry in the 1-6 months amounted to 31 billion 350 million yuan, up 11.69% from the same period last year, and the growth rate dropped 4.5 percentage points. For each sub industry, the profit growth rate of shoe industry occupying half of the industry was only 5.2%.