Buying Luxury Goods In Hong Kong Is No Longer Cost-Effective.

There are similar experiences of Shenzhen teacher milk Chen Tai, "now shopping in Hongkong, the price is far from attractive in the past, and ordinary daily necessities also have a high sense of price." In the past, the exchange rate of Hong Kong dollar against the RMB was spread. Many Guangzhou Shenzhen teachers' milk Association organized Hongkong to buy soy sauce and buy daily consumer goods.

Reporters learned that in April of this year, the exchange rate of Hong Kong dollar to RMB broke 8. As a matter of fact, shopping in Hong Kong should be more cost-effective. However, many Guangdong consumers who went shopping in Hong Kong recently regrets: "it's so expensive to go shopping in Hongkong now!"

　　 Phenomenon 1: clothing The price of medicine is "high" this year.

Last week, Miss Li went to Hongkong on business and took a break to ZARA shop in Harbour City. Unexpectedly, a black pair of trousers that she had seen before in Guangzhou actually marked a price of HK $299. "I looked at the ZARA store in Wan Ling Hui, Guangzhou. The price of identical trousers is only RMB 199 yuan." It will cost about 230 yuan to remove the exchange rate difference, and a pair of trousers Hongkong is 20% more expensive than the mainland.

Similarly, Miss Zhang, a member of the public, told reporters that she saw a woman in the ZARA store in Guangzhou with a price tag of 499 yuan. shoes But the price of the counter in Hongkong is HK $699. "The exchange rate will be 553 yuan, 34 yuan more than the mainland."

Miss Li told reporters that it takes four or five hours to take a through train, and the mental and physical strength that is spent back and forth is even more worthless.

Reporter survey found that, in fact, with the appreciation of the renminbi, many businesses have begun to adjust the price difference between the mainland and Hongkong. "Now the price of shopping in Hongkong is getting higher and higher. Before I bought a Baoji pill, it was only HK $12 a box, and now some stores have sold HK $25 or even HK $30, which is far more expensive than the exchange rate." Another consumer, Ms Chan said. "There are bone setting water purchased in the same pharmacy. It only needs HK $48 at the beginning of this year. Recently, I went to ask for a price of HK $68."

　　 Phenomenon two: Street restaurant service fee up to 15%

In addition to the expensive shopping, many careful consumers also reported to our correspondent that the price of food and beverage in Hongkong has been rising again and again.

Mr. Lu told reporters that he had been traveling to Hongkong many times for private relations recently, and found that the price of dishes in Tsim Sha Tsui's tea restaurants had been adjusted several times. "The price tag has been put up with several labels, all of which are changed again and again." Lu said that he used to eat a dish of rice in a tea restaurant not more than 50 Hong Kong dollars, but recently he and his friends ordered two dish heads and two drinks in a tea restaurant, and a cream and cheese bag worth HK $14, which cost HK $260 when checking out. "There was no service charge before, and the bill was found to be as high as 15%!"

　　 Phenomenon three: discount in traditional discount season

December is the shopping season in Hongkong every year. Recently, many shops in Hongkong launched the medium term discount season. Shatin's department store and Tongluowan SOGO discount discount shopping week began last week, and many luxury items also took part in SOGO's discount activities.

But careful Miss Chen found that in the past, as low as three or half off, there was no preferential treatment. Instead, it was only the highest thirty percent off discount. "Many mainland Market Now, a full half off or even lower discount will be introduced during the holidays. If the same brand of shoes and clothes is available, I can wait until the mainland offers a discount, so there is no need to go to Hongkong again.

Mr. Wang is a loyal fan of a foreign brand shoe. He told reporters, "before I went to Hongkong, I always bought two or three pairs of shoes. A pair of shoes could be 700 yuan or 800 yuan cheaper in Hongkong. But I recently found in shopping in Hongkong that the discount for shopping malls is up to twenty percent off. Usually, there are no special discount days or even discounts. After the price is lost, I will choose Hai Tao to look for foreign purchasing agents.

　　 Industry: shopping for luxury goods in Hong Kong is no longer cost-effective.

Data show that the Hongkong Consumer Council has collected the prices of 200 popular goods, including Huarun, Wan Jia, and Wellcome, and found that the annual average selling price in 2012 increased by 6.8% compared with 2011, and over 70% of food and daily necessities rose.

Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, said that there are two reasons for the difference in prices of different goods. One is the pricing strategy of enterprises, the other is the cost accounting. Many fast fashion brands transfer their origin to Southeast Asia and even the mainland, which is cheaper to transport to the mainland than Hongkong.

In addition, reporters have learned that luxury brands are increasingly considering the strategy of global product parity in formulating their global pricing strategy. According to the analysis of the industry, for the international luxury group, the market share of the luxury market share in China is also increasing year by year. The rise of the volume will enable the brand to narrow the global spread in order to gain a larger market share.