Quanzhou'S First 3D Printing Shoe Experience Center Opens

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< p > yesterday, Quanzhou had the first "a href=" http://sjfzxm.com/news/index_x.asp "3D printing experience center" /a, "people can experience 3D printing experience at close range.

Standing on the scanner and doing data analysis from head to toe, it will take only one or two minutes to build the 3D model on the computer. In another 3 hours, a small "< a href=" http://sjfzxm.com/news/index_x.asp "cloned < /a" made of polymer composite material can be printed out.

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< p > < < a href= > http://sjfzxm.com/news/index_x.asp > > 3D printer > /a > producing technology of cloned people is boring, but at the present stage, its real ability is still in the field of manufacturing.

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< p > Quanzhou's a href= "http://sjfzxm.com/news/index_x.asp" > shoe making industry < /a > is well known all over the country. Before a pair of sports shoes are produced, they must go through the process of design, die opening and so on, and then enter into the production. If the effect of the actual products is not ideal, the new design must be renewed.

The cost of opening the mold at a time is tens of thousands of yuan or even more than ten million yuan. For enterprises, reopening the mold will be a great loss.

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< p > < a href= "http://sjfzxm.com/news/index_x.asp > > 3D printing technology < /a >, after the design draft of shoes is come out, only the corresponding a href=" http://sjfzxm.com/news/index_x.asp "3D model" /a "can be set up on the computer, so that a pair of sample shoes can be printed out.

In this way, the actual effect of the product can be seen before the mold is opened, and all the modifications can be completed on the computer without additional cost.

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< p > < strong > related links < /strong > < /p >

< p > < strong > < a > href= > http://sjfzxm.com/news/index_x.asp > > shoe enterprise < /a > holding line online joint opening > /strong > /p >

Less than p days ago, the opening ceremony of Taobao Quanzhou sports brand hall was held in Quanzhou. From the Anta, XTEP, PEAK and other Quanzhou sports brand executives and e-commerce experts, around the promotion of footwear development "third changes" topic to explore.

Many industry experts believe that the electricity supplier as a traditional enterprise inventory tool, relying on price war alone to fight the era has passed, the future Quanzhou sports brand will integrate marketing, quality control, warehousing, logistics and other resources, through the development of Baotuan to gather more traffic, to achieve a win-win situation.

(Chen Yunqing) < /p >.

< p > < strong > Enterprise bosses should personally catch the electricity supplier < /strong > /p >

< p > host: "a href=" http://sjfzxm.com/news/index_x.asp "> shoe industry < /a > the third change of development brings the shoe industry into the era of" no electricity without business, no business without electricity ". What kind of change do you think this will be? < /p >

< p > surplus: the electricity supplier is no longer the marketing supplement of traditional enterprises. If an enterprise only sets the electricity supplier as a sub department with other departments, then the electricity supplier's performance is very limited.

We are very pleased to see that at present, many enterprises in Quanzhou have upgraded the electricity supplier to the height of strategy, which is personally caught by the owners of the enterprise. This helps to overcome the contradiction between the electricity supplier and the distributors, and realize the integration of resources within the enterprise and between the online and offline businesses, and is also in line with the trend of "no electricity, no business, no business, no electricity" in the future.

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< p > Ding Shuibo: traditional enterprises are initially digesting inventory only when they are doing business. After developing to a certain extent, enterprises are also doing business platforms and Amoy brands, making it difficult to make scale. In the future, Quanzhou sports brand hall will integrate all brands and their online and offline resources, and open a regional shopping mall.

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"P" brand Pavilion will tie up all kinds of sports brand resources in Quanzhou, make more electric business flow together, issue quality inspection report, and provide quality guarantee for consumers.

At the same time, the establishment of brand hall can help some small brands integrate e-commerce resources, provide software services, talent introduction, brand marketing and other services for the brands to be settled, so as to increase the voice of Quanzhou regional electricity suppliers, overcome the chance and randomness of online shopping, and finally make the platform a complete category of "aircraft carrier" shopping malls.

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< p > < strong > precision marketing develop loyal customers < /strong > < /p >

< p > host: Quanzhou < a href= "http://sjfzxm.com/news/index_x.asp" > sports brand hall < /a > can be said to be the product of the development of Quanzhou shoe enterprises on the electronic business platform. In the future, what kind of strategic layout should the enterprises participate in the development of Baotuan development? < /p >

< p > PENG Ao: the development of Baotuan is beneficial to the industry and individual enterprises, and it is also necessary for enterprises to make corresponding strategic adjustment.

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< p > enterprises should change their minds, do not always think consumers online shopping is "cheap", to cultivate online customer loyalty, we should let consumers continue to "take advantage of" and eventually turn it into loyal customers.

In addition, online products should be personalized and differentiated, and precision marketing can meet the needs of various consumer groups.

For example, the running shoes of enterprises can accurately run jogging shoes and training shoes to cater for different needs of different consumers.

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< p > product is the core, service is the driving force.

Take Anta as an example. In 2012, more than 25% of Anta's electricity suppliers came from Juhuasuan and branding.

This is because the brand enterprise's electricity supplier mode is changing. Before it was the main performance price ratio, it has begun to pform to the flagship service. The enterprise provides consumers with quality shopping experience and after-sales service, and slowly, consumers also believe the brand's service, not only pay attention to the price.

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< p > < strong > > the opening of the Pavilion shows the advantages of cluster > /strong > /p >

< p > host: < a href= "http://sjfzxm.com/news/index_x.asp > > Quanzhou < /a > Where is the advantage of establishing a sports brand hall? Is Taobao giving corresponding traffic slant? < /p >

< p > Ding Shuibo: Quanzhou is an important production base for world sports shoes and has strong industrial clusters. This is also the biggest advantage for Quanzhou to build a sports brand hall.

These advantages facilitate the integration of resources between online and offline businesses, enhance product quality and price, and achieve win-win results.

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P: Surplus: Taobao's original policies do not support joint operation. Therefore, the current internal system, background technology, some promotion and traffic policies do not support the mode of Quanzhou sports brand hall.

Taobao originally played a role between businessmen and consumers, and urged businesses to provide services to consumers. Last year, the group made a trimming of its own positioning, to return to the role of the platform, and fully support businesses to provide better services for consumers, which is why Taobao is willing to change the original business rules.

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< p > it can be said that the opening of the Quanzhou sports brand hall is a change of Taobao. While giving support to the brand hall, Taobao is also afraid that "spoiled children will not grow well" and is worried about the platform's dependence. At present, Taobao is also considering whether it should give some initialized traffic slant.

And this project is also a big adjustment for Taobao's internal system. For every detail, Taobao must make a lot of discussion and demonstration, and make changes in the background technology to make decisions.

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< p > < strong > enlarge the regional electric business by force cluster > /strong > /p >

The wave of < p > a href= "http://sjfzxm.com/news/index_x.asp" > e-commerce > /a "has swept through the business world today, and its impact on traditional business models is self-evident.

Traditional enterprises must face up to the fact that e-commerce itself is also growing and changing, and its tentacles have gradually extended to every aspect of consumers' social and economic life. Consumers' understanding of online shopping has no longer been on the level of "bargain hunting".

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This is why P sports brand hall came into being. It is not only a platform for buying and selling, but also a stage for collectively displaying the image of Quanzhou brand and cultivating loyal fans of Quanzhou brand.

And on this stage, there are not only the "ballet ballet" of brand enterprises, but also the "big river dance" with many brands, such as personalization, differentiation and regional characteristics.

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< p > entering this stage, < a href= "http://sjfzxm.com/news/index_x.asp" > Quanzhou shoes industry < /a > has gone a step further. I believe that Quanzhou will also carry out the Quanzhou dance in the future, such as "Quanzhou tea brand hall", "Quanzhou warm water brand hall", "a href=" http://sjfzxm.com/news/ index_x.asp "Quanzhou dress brand" /a "Hall" and many other industry brand houses.

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