"Advanced Clothing Brand" Is Also "SHOW" Essence.

An independent observation of CHIC2008's "China's advanced clothing brand release". In 2008, China's international clothing and Accessories Fair (CHIC) released the "China senior clothing brand release" in 24 dynamic releases, which means that the development of China's garment brand has entered a strategic turning point.

Entrusted by the organizing committee, the author, as an independent observer, made an independent evaluation based on the "independent observation" of the "SHOW".

The author has seen many releases through the live and news center's live broadcast, finishing the on-the-spot record of the scene and making a preliminary observation report at the "China senior clothing brand press conference".

Jiang Hengjie agrees that the "China's senior clothing brand" is an important means of "heavy business" and "brand promotion". Chen Dapeng, vice president and Secretary General of the China clothing association and Secretary General of the CHIC2008 organizing committee, thinks that "CHIC is the judgement of a clothing brand exchange".

He observed that in addition to the more scientific and rigorous planning in the future, the initiative has the following characteristics: first, foresight, and a milestone in the development of China's garment brands.

Although the conference has yet to be adjusted and perfected, the properties already manifested have four characteristics: internationalization, marketization, specialization and popularization.

Internationalization is manifested in the international perspective and growth of the initiative; "marketization" lies in the fact that he has restored the essential role of "SHOW" and achieved good market results; "specialization" is the thinking and operation of the organizers trying to exclude non market factors; and "Popularization" is manifested in the market that faces the reality. Pragmatically, it is believed that the development of garment industry and independent garment brand is the real and healthy foundation for the development of China's garment industry.

"Two" is the new growth point, new thinking point and concrete practice of garment trade innovation in China's garment industry. It is of strategic significance to truly realize the concept of "CHIC is a clothing brand exchange", and is also one of the strategic directions and direct tactical means to realize the commercial value of Chinese garment brand.

And has sustained strategic and tactical benefits.

Three, this initiative has great room for growth. Its "dynamic and static combination" display and the "space time integration" act have a profound role in promoting the organic function of "Exhibition + investment + ordering" during the CHIC period, making enterprises save time, space and capital, making CHIC more direct and effective in supporting industries.

On the whole, it is very meaningful to push forward the development of the industry to realize the organic industrial chain, the actual economic and market benefits, and to realize the cultural value and added value of the brand directly and indirectly.

If the author sees the live broadcast of "Nancyk Beijing 2008 autumn and winter fashion release" at the news center, the spot record is "the material of winter clothing is good; quality is good; the degree of fashion can be (original record)..."

And so on.

When I arrived at the scene of the next "Tokyo girl", in VIP room, I saw the vice president of the China clothing association and Mr. Gao Zhiwei, President of Han Bo, who said, "why did Professor Zhang not watch my daughter's release?"

I said I saw a good "SHOW" in the news center just now.

He said it was my daughter.

He said at the time, "we initially planned to develop ten provincial agents in one year, and then thought of recruiting seven provinces."

From this, we can see that the proper static display and reasonable dynamic "SHOW" can impress the agent's function by 1 + 1 > 2.

Four, "the release of China's senior clothing brand" has restored the essence of "SHOW".

"SHOW" has the meaning of "display, performance, performance and presentation". Chinese is represented by "show".

The real life and dynamic means of clothing display were first created by CharlesFrederickWorth, the British Charles Frederic, who is known as the father of fashion in the history of modern clothing.

At the end of the fourteenth Century, the wife of Queen Charlie VI of France, dressed in court costumes as a real size doll made of clay and wood, gave it to the wife of Queen Isabella, the queen of England, and became a "doll era" in the late fourteenth Century.

Until around 1845, worth worked in a shop selling cashmere shawls, coats and decorations in Paris. When a piece of cloth merchant came to order, he felt that he didn't know what to say when he introduced his design, so he would become his wife's salesman Mary Vernepi.

This method is often used to make business more prosperous.

In 1858, Voss and a Swedish swedmaker, Otto blobf, opened the world's first real high level women's clothing store "Voss and Bobergh" in Paris peace street.

Later, the method of displaying new products with real people is emulated by peers.

Therefore, "exhibition and promotion" and "promoting turnover" are the essential attributes of "SHOW".

Restoring this essence and combining with static display of products is one of the best ways to sell clothes, and it is also one of the most effective means of brand operation and promotion of marketing.

From another point of view, it has also interpreted and partially realized the integrity and the organic nature of the "Chinese clothing business innovation project" advocated by the China clothing association.

In the future, SHOW also extends to other forms and uses.

To sum up, the establishment of the CHIC joint "China advanced garment brand publishing" mechanism has profound industrial development value and brand promotion significance. It has the role that other forms can not substitute for catalyzing the rise of the group of garment brands with Chinese characteristics and international competitiveness.