Luxury "Posing" Zegna Is Overvalued In China

In the well-known knowledge quiz community in the P, there is a luxury issue that once occupied the forefront of the hot list. "What brands of products in the luxury industry are obviously lower than their brand value? Or which brands are not worth a lot of money?" indeed, in the eyes of European luxury brand sellers, the Chinese tour group consumption force, which has "brush money" and "spend money to buy", has a lingering "human fool money and multi speed" color.

But a few thoughtful consumers have tried to get rid of the marketing cloud of "a href=" http://sjfzxm.com/news/index_x.asp "luxury" /a, which is filled with golden flavour, and to see the real world behind the noise.

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Ge Jie, a former practitioner of luxury goods industry, thinks that the scope of < a href= "http://sjfzxm.com/news/index_x.asp" > luxury brand < /a > is too wide. Even if it is refined to dress, jewelry and timepieces, it is also a very huge project. Moreover, because of its different market positioning, it is biased to judge the gold content of a brand simply. "P"

For example, Giorgio Armani Prive still ranks among the few dozens of high-end customization ranks. One evening dress is tens of thousands of dollars, and its status is no one to be underestimated. However, the design and production of its sub line brand Armani and Armani Exchange are almost completed in Southeast Asia. It has little to do with the a href= "http://sjfzxm.com/news/index_x.asp" Armani "/a" main card, and the price of a T-shirt is only hundreds of Hong Kong dollars.

Most of the sub line products exist in order to seize the market.

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< p >, therefore, if we want to examine the gold content of luxury goods, the best way is not a brand, but a single product and series, and in combination with its practicality, it can be called objective.

In terms of the most common items in luxury goods, fabrics, tailoring, and production techniques are important parameters to evaluate their gold content.

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< p > a shirt. If the fabric is made of 140 Egyptian cotton, the collar is flax sizing, the button is the fritillary button with a thickness of more than 5mm, and the requirements of the lawless shirt, the secret collar, the high collar and the sleeves are cut. No matter whether it is a big brand, a small brand or a brand, it can be classified as "luxury".

If it is only a high price, its fabric and tailoring can not reach its proper height, then it will be unavoidable to put on airs.

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< p > for example, < a href= "http://sjfzxm.com/news/index_x.asp" > Zegna < /a > in China, attention in China is a severely overestimated brand.

It is said that 70% of the governors of the four largest municipal banks in China have a "standard", but because of their fabrics and tailoring, they are nicknamed "kill you."

The quality of fabrics and accessories is obviously water in the series of stores sold in China. Even the version and tailoring are far from the foreign product line, but the selling price is far higher than the international level.

The most extreme thing is that a twenty thousand or thirty thousand yuan suit can not be aligned.

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< p > bags also need to consider fabric and process.

For example, the same price is about 30 thousand yuan, < a href= "http://sjfzxm.com/news/index_x.asp" > Chanel < /a > and BV (Bao Ti Jia Xiao Yang leather bag), because the quilting technology can enhance the supporting force of leather well, and its life and wear degree are obviously higher than that of the latter famous knitting style.

Among other brands, Chloe and PRADA, which are sought after by Chinese consumers, are less valued in the eyes of insiders because of their low material consumption and processing technology.

On the contrary, many gold and silver players are listed as "a href=" http://sjfzxm.com/news/index_x.asp "LV < /a". They are obviously undervalued. Gorbachev, a representative of many famous European and American celebrities, persists in choosing LV, not because its LOGO is familiar, but because of its practical, lightweight and wearable comprehensive score. It has always been a leader in many bags.

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< p > go to < a href= "http://sjfzxm.com/news/index_x.asp > > Jewelry area < /a >, the scenery is still similar.

All jewellery entry products should be sold as far as possible, though they occupy a huge market share.

The entry level includes Cartire's three ring ring, a href= "http://sjfzxm.com/news/index_x.asp" > Van Cleef & Arpels /a > Clover Necklace, Bvlgari and Hermes titanium steel jewelry, Chanel's pearl chain, and LV, GUCCI and other clothing brand jewelry.

These jewellery is often famous, but its gold content is quite low.

Because they all belong to "costume jewellery". Their main ingredients are ordinary precious metals, semi precious stones, plastics (11295, 10, 0.09%), acrylic and other substances. Apart from being a little more sophisticated, they are not much different from the large number of cheap ornaments produced in Yiwu.

So before consumers buy, it is best to think clearly: do you buy them in order to pay for their designs or pay for their LOGO? < /p >

< p > and even non entry-level jewellery has high and low gold content.

For example, the quality of the main stone of a wedding ring with the same six paws is exactly the same, and the price may be nearly two times less than the purchase of a href= "http://sjfzxm.com/news/index_x.asp" > Chow Tai Fook /a > purchase or purchase in TIFFANY.

But in fact, the value of the diamond itself determines the value of the whole jewel for the selling of the main stone.

Whether the main drill comes from South Africa, China or Russia, as long as 4C and other indicators are the same, the price difference in the global diamond market will not exceed 500 dollars.

Therefore, do not go to luxury brands to buy simple inserts (such as four paws and six paws), and simply send money! If you buy luxury brands of six claw inlaid wedding rings, the excess price difference is almost entirely paid to advertising and marketing.

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< p > does this mean that there is absolutely no need to buy luxury brand jewelry? Of course not, please pay attention to the six language of the above comment.

In jewelry technology, they belong to a relatively simple process.

The design value of luxury brands will be more clearly reflected in its complicated work.

Most of the jewelry collectors have a number of top jewellery brands, such as a href= "http://sjfzxm.com/news/index_x.asp", Van Cleef & Arpels, /a and Cartire. Their cutting process, job placement and design occupy almost a half of the price of the product. For example, with Cartire's famous cheetah brooch as an example, its entry price is up to 700 thousand yuan, but the price of bare stones, diamonds, emeralds and onyx, will not exceed 100 thousand yuan.

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< p > > a href= "http://sjfzxm.com/news/index_x.asp" > Ge towel < /a > had worked with Cartire, and the other party brought two hundred million worth of jewelry, and sent six bodyguards to follow. One of them was the "a href=" http://sjfzxm.com/news/index_x.asp "Emerald orchid" /a which had been mistaken for the sky jade by a certain folk singer.

According to the valuation, the value of the above gem is not more than 20 million, the rest, is the inlaid, design and brand, the industry evaluation said that the card home 80% sold are inlaid, that is the meaning.

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< p > but there are also different kinds of inserts, such as Van Cleef & Arpels's Secret embeddedness. Their gem contents are of higher value.

As for China's jewellery, colorful Yunnan's a href= "http://sjfzxm.com/news/index_x.asp" > emerald < /a >, people are joking "bully vegetables Yunnan". What do you mean by believing? You also understand! < /p >

< p > many successful people also regard the name list as another way to preserve or increase the value of property, but they often pay more attention to the selling price of a famous watch and ignore the evaluation index of their gold content -- the standard of core technology.

The importance of the movement of the watches is equal to that of the famous cars.

At present, the watches in the watch market can be divided into three categories: one is a complex functional list represented by < a href= "http://sjfzxm.com/news/index_x.asp" > Patek Philippe < /a >, Baoji, Lang Ge and Vacheron Constantin, and its watches almost all adopt the self-produced movement, which can realize complex functions such as calendar, three questions, tourbillon, and the other is a large number of low-end watches which are produced by non self produced semi-finished products. Among them, the mid-range brands often use low-end products using non self produced semi-finished products, and high-end products adopt the strategy of self-produced movement.

Whose gold content is high or who is low, I believe you have your own score.

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< p > among them, those with bright diamonds, priced at less than 200 thousand yuan, tend to be low hit areas.

Take a href= "http://sjfzxm.com/news/index_x.asp" > Cartire < /a > as an example, its Panthere series, TANK FRANCAISE series, Love Collection series, Divan series are all watches with ten or twenty diamonds and shops priced at about 200 thousand yuan, but the estimated price in the auction house is only about 50 thousand yuan.

Why? They are almost all quartz watches rather than mechanical watches; and some diamonds are also valuable diamond bits.

In stark contrast, though Rolex has the notoriety of "upstart", from the user's point of view, its usability and cost performance have always been in the forefront of the list below 200 thousand, and so called "once and for all".

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< p > finally, if you want to choose a a href= < http://sjfzxm.com/news/index_x.asp > luxury brand < /a >, remember Chanel.

When you don't know what to buy, it's always good to buy it.

Among all the luxury brands, its cross industry management level is no match.

Regardless of its status in the realm of women's wear, Chanel's cosmetics and perfume have never dropped the top five list of similar products; its high-end jewelry design has reached a high level of performance and cost performance; even clocks and watches are also co operated with Dachang and have an independent team of core players, so they can dedicate to the industry the quality of floating Tourbillon.

Of course, its clothes are better.

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< p > when you have enough knowledge of < a href= "http://sjfzxm.com/news/index_x.asp" > luxury goods < /a > quality evaluation, you will naturally understand which brands are worth buying.

Unfortunately, because of the commodity attributes of luxury goods, most brands are obviously lower than their brand value.

Therefore, here is also a simple way to judge the gold content in your hands -- go to a pawn shop, where you will often find that those high luxuries can only be exchanged for a pretty poor check.

If only from the price point of view, even the outstanding design of < a href= "http://sjfzxm.com/news/index_x.asp" > Cartire < /a >, it can not compare with the general a href= "http://sjfzxm.com/news/index_x.asp" > Gold < /a > products.

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< p > > so girls, don't force your boyfriend to buy "a href=" http://sjfzxm.com/news/index_x.asp "diamond ring" /a. "How much is the money for gold bars?" people who study luxury goods often say, "how much is a luxury? How much is a luxury?"

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