International A+A Safety Exhibition Held In Dusseldorf, Germany

< p > whether going out or coming in, the exhibition as a platform for communication, integration and promotion has become an indisputable fact. The exhibition should be targeted, instead of blindly pursuing the high volume, so the industry segmentation and professional exhibition will become a trend and consensus.

Rather than China's "a" target= "_blank" href= "http://www.91se91.com/" > textile < /a > industry is in a period of pformation and upgrading, it is better to enter the rational stage of thinking.

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< p > how to make full use of this platform to maximize its value? A large number of overseas professional exhibitions can be used for reference.

The author has the honor to participate in this year's "a href=" http://www.91se91.com/news/index_p.asp "Germany" /a "international A+A Security Protection Exhibition" held in Dusseldorf, Germany. It is also known as the most powerful international security exhibition by the industry. For the first time, I have found some details for attending the overseas professional exhibition. I hope to share with you the experience of the exhibition, exhibition or exhibition.

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< p > with the maturity of the market, < a href= "http://www.91se91.com/news/index_z.asp" > exhibition > /a > economy has become a major feature of the European market.

For example, Frankfurt, Dusseldorf and Cologne in Germany are famous exhibition cities.

The exhibition will last for 4 days, and it can be described in a continuous stream in terms of the very valued traffic of the organizers and exhibitors, especially on the two or three day of the exhibition.

In fact, we have seen the bustling crowd in the domestic exhibition, the huge scene, such people may not be concerned about the flow of people to the country, but different from the domestic pure open style exhibition form, want to see the A+A exhibition, need to buy tickets.

In Germany, where a 5 Euro can enjoy a McDonald's meal, tickets for 20 euro should not be cheap. Of course, this is only a more favorable price.

Nevertheless, the flow of visitors to the exhibition is still continuous, showing its attraction to professional buyers.

No matter how popular or not, there is no hard work.

In this respect, there has been a joke in the industry.

In order to create an atmosphere of great momentum and lively atmosphere, an exhibition in China has pulled dozens of "spectators" on the opening day of the exhibition. The organizers are very hardworking, exhibitors are not grateful, and they may disturb the mood of the real audience.

In fact, the mode of selling tickets for professional exhibitions abroad is very common. Many enterprises exhibiting overseas experience say that they are selling tickets in exhibitions such as fire, hardware and security in the United States, Russia and Mexico.

This is a manifestation of confidence in the exhibition itself, and it also maintains a good reputation of targeted professional exhibition, clear target customers and high recognition.

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The maturity and self-confidence of "P" is not only reflected in content, but also in the form of Xie Zhiqiu.

There was no opening ceremony and no leader's speech at A+A.

Yes, for the writer who has been accustomed to various exhibitions or ceremonies or ceremonies in China, there is no opening ceremony for the world's top exhibitions.

"Even if there is an opening ceremony in Europe, it will be a simple speech by the organizers. After that, there will be various forms of joyous dance and other interactive performances to celebrate."

After listening to the author's introduction to the opening ceremony of the country, Dian CEO, a Spanish CEO brand, had some surprises. But he waved his hand and said with a smile: "understandable, maybe this cultural difference between China and the west, next time we have the opportunity to go to China, we must feel the" China's opening ceremony ".

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There is also an interesting phenomenon in the P exhibition. Many foreigners are dragging boxes in the exhibition. Kristen, Ed of German FHB company shares his "secret" with his author. "The information here includes the introduction of our company. We need products, standards, data and samples, and even simple letter of intent. If we meet the right customers, we may place the order directly."

It turned out that the boxes contained genuine sincerity.

"We have been exhibiting for the second time. Although the volume of the exhibition does not seem to compare with the exhibitions in China, everyone who comes to our booth has a clear intention. It seems that people are less efficient."

Miss Chen, who participates in more than 10 exhibitions at home and abroad, has a personal experience every year.

Here, every visitor who comes in has spent real gold and silver. He has patiently dragged the box over 7 pavilions, and faced with a lot of security products than a target= "_blank" href= "http://www.91se91.com/" > clothing > /a. What are the reasons for soy sauce?