Ali Micro Tao Joint United States, GXG, Gloria And Other Sellers Against Wechat

< p > to deal with the aggressive Tencent WeChat, Ali is trying to make up for its short version of the a href= "http://sjfzxm.com/news/index_c.asp" > O2O < /a > (OnlineToOffline, the business mode that combines offline business opportunities with the Internet).

A few days ago, the reporter learned from < a href= "http://sjfzxm.com/news/index_c.asp" > Alibaba < /a > that Alibaba is talking about the O2O project cooperation with some traditional retail enterprises under the "a" href= "http://sjfzxm.com/news/index_c.asp" > micro scout /a >. The basic content of the cooperation will include 5 items: Line drainage, membership management, division mechanism, paction pformation, data mining and so on.

It is reported that the initial businesses involved in this cooperation include < a href= "http://sjfzxm.com/news/index_c.asp" > Metersbonwe < /a > a href= http://sjfzxm.com/news/index_c.asp > GXG > /a > a href= > /a > Gloria > > > no taste duck neck and island glasses etc.

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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > micro scouring /a > is the information flow service product launched by Taobao mobile terminal. Through micro panning, merchants can push commodity information to fans, while users can pay attention to their favorite businesses and get all kinds of service information in time.

It is generally believed that Tencent WeChat has brought the possibility of developing O2O business to merchants, which poses a great threat to Taobao, a href= "http://sjfzxm.com/news/index_h.asp", Tmall, /a and Alipay.

Therefore, Ali will try to make up for its O2O short board and launch targeted social services.

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"P > a company and a href=" http://sjfzxm.com/news/index_c.asp "> WeChat < /a > cooperation merchants told reporters that for enterprises, WeChat is a channel that can obtain traffic and users at low cost.

The importance of traffic management in the domestic Internet industry is self-evident, while the valuable traffic is unintentionally mastered in the hands of Alibaba, a href= "http://sjfzxm.com/news/index_c.asp", Baidu /a and Tencent. This means that enterprises can only get users through the total way of purchasing traffic from these large platforms, so it is very difficult to control the cost of acquiring traffic and users.

The emergence of WeChat provides a new marketing idea for enterprises.

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Wang Yijiang, senior analyst at P > IT, said that for Ali, the more dangerous thing is that every public account of WeChat can become a marketing platform for existing businesses.

Once WeChat users find products through subscription to public accounts, and then pay for pactions through WeChat, it will be a major innovation or even subversion of the existing electricity supplier mode.

Therefore, the key to the future competition of Ali and a href= "http://sjfzxm.com/news/index_c.asp" > Tencent < /a > is not only to maintain its existing e-commerce ecosystem, but also to add social attributes to Taobao's Tmall, Alipay and other businesses, and provide businesses with controllable business expansion channels and user access channels, otherwise users and businesses will turn to him.

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< p > at present, the various O2O businesses of Ali are in full swing.

Alipay has begun to support all kinds of offline payment, including taxi fare, while micro Tao will help Ali gather more businesses and compete vigorously with WeChat.

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< p > earlier, micro Tao has held a "micro O2O operation strategy meeting" in Hangzhou, and began recruiting a href= "http://sjfzxm.com/news/index_c.asp" > O2O < /a > cooperative businesses, attracting nearly 1000 wired shops in just a week.

Alibaba introduces to the economic reference daily that the O2O cooperation through micro Amoy and businesses mainly consists of five parts: open map interface.

< a href= "http://sjfzxm.com/news/index_c.asp" > micro /a > will be opened based on the address and location map information, bringing more online customers to the store; offline online marketing interaction.

Store customers visit, scan and pay attention to micro Tao, with the help of Taobao consumer big data, analyze consumer behavior of store customers, do two precise marketing services, open member interface and unite member management.

Online and offline network based CRM (customer relationship management system) can send messages according to stores, regions and consumption capabilities to complete the unified management of online and offline members.

Micro Amoy can help offline stores complete the distribution and commission management of the shopping guide. If the user enters the store, if the online purchase behavior occurs, the corresponding stores and shopping guides can also be divided into an open menu interface.

Micro scouring will further open the menu, interface, improve the commodity browsing and payment closed loop, greatly increase the turnover of offline customers.

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"P > < a href=" http://sjfzxm.com/news/index_c.asp "> Alibaba < /a > also indicated that in the late December, micro Amoy will open more interfaces to provide more social service capabilities for businesses.

For example, the membership card interface will be added, the electronic membership card will be bound with Taobao, Taobao account will be used as membership recognition system, including consumption points, membership exclusive, coupons and other functions.

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