Who Promotes Black Friday In China?

< p > as the beginning of the whole Christmas shopping season, "black Friday" has long been part of the "a href=" http://www.91se91.com/news/index_p.asp "American" /a consumption tradition, but the popularity of this shopping festival is spreading to China. < /p >
< p > although there will still be long queues at the New York department store at the zero hour of the day, but for the whole shopping season, "black Friday" is no longer a reference to that day, it can even cover the whole December. Some businesses moved the discount date to Thanksgiving Day, and earlier that afternoon, best buy already said that online "black Friday" products were sold out. Generally, "black Friday" was a day after Thanksgiving, because the red pen recorded losses and black pen records were profitable, so the department stores in the United States named the day's sales as "black." < /p >
Electricity providers like P and Amazon will launch a group of specific products every 10 minutes every day, including electronic products, toys, books and movies, in the week starting from "black Friday", hoping to bind consumers to their websites. In the United States, the most popular commodity at this time of the year was toys, and high-end products generally did not take part in the discount. But this situation has changed due to the enhancement of the power of e-commerce. More products are added to discount activities, and consumers can participate remotely in black Friday at any place through mobile devices. < /p >
< p > for consumers far away in China, there is no difference in the way and speed of information flow. < /p >
Ma Linjiang, vice president of China's P rebate website Extrabux, told the first financial weekly that in the US time November 29th - this year's "black Friday" period, China's "Hai Tao Er" entered the US shopping website through the company's website entrance traffic, which was 4 times the same period last year. The most popular websites are Amazon, eBay, Shoeline, health products company GNC and Messi's online store. < /p >
< p > the top five cities contributing to the flow are Shanghai, Beijing, Shenzhen, Guangzhou and Chengdu, and the average price per order is more than $100. < /p >
< p > even if < a href= "http://www.91se91.com/news/index_c.asp" > e-commerce > /a > developing rapidly in China Tmall has reached a 35 billion yuan transaction volume in its launched Shopping Festival "double eleven" - "Hai Tao" is still a minority behavior. Unlike the ordinary online shopping behavior, the market of Hai Tao is driven by specific needs. At the beginning, "safety and reliability" is more expensive than "cheap and good quality". Most people focus their shopping destinations on American websites, where e-commerce is more developed. < /p >
< p > young mothers who buy mother and baby products are among the earliest one. They buy milk powder, milk bottles, infant health care products and other baby products overseas. Since not all websites support international direct mail, and the cost of direct mail is expensive, the demand of haicao has spawned the appearance of a transhipment company. Haichao can send the order to the forwarding company which has registered the good account in advance, and then send it back to the country through the transhipment company. Generally speaking, the time required for sea fishing is longer than that of purchasing, but there are also problems such as customs clearance. Websites and transport companies that allow sea scouring usually issue a statement at the same time. If customs duties need to be paid when customs clearance is needed, the price of the tax is between 10% and 20%. < /p >
< p > another main force comes from the technology industry. Geeks hope to get the latest technology products earlier than others, and the price of foreign goods is much lower than that of domestic prices. < span lang= "EN-US" style= "line-height: 150%; font-family:" Microsoft black, "sans-serif"; color: #555555; font-size: 10.5pt; "#555555"; "Hou"; "Yu"; "Yu"; "Wei"; "150%"; "Microsoft"; "Microsoft"; "black and white";
Less than P, similar demand spawned a series of shopping guides, parity and rebate websites, and social networks further magnified the benefits of this transnational shopping behavior. Generally speaking, as long as you do not rush to receive goods, the price temptation brought by Hai Tao can enable you to overcome the vast majority of cumbersome shopping procedures. < /p >
The trend of "P", "Hai Tao" taking part in black Friday has appeared since 2 years ago, but the growth was most obvious in 2012. In 2012, Alipay released a statistics. During the black Friday in 2012, the total consumption of cross-border consumers increased by 140% over the same period last year. But this statistics obviously can not fully describe the panoramic view of the whole sea market, because there are still few overseas businesses that cooperate with Alipay, and most of them are directly paid through PayPal or credit card on the shopping website. < /p >
< p > banks and credit card companies hope to lighten the last hurdle. As early as half a month before black Friday, CITIC Bank has launched a series of advertisements to publicize the use of CITIC Bank MasterCard for online payment on J.Crew, Gilt and other cooperative e-commerce sites. < /p >
"P" and MasterCard further put the overseas consumption of 5% extra advertising on the homepage of the "fruit flavor FM" website. MasterCard's coverage of the 5% bonus points was mainly concentrated in Asian tourist areas such as China's Hongkong and Thailand, but MasterCard did not want to miss the opportunity of "black Friday" to boost consumption because of the Amazon and Apple Store. < /p >
Zhang Qicheng, co-founder of "P", signed a confidentiality agreement with MasterCard, and couldn't talk too much about how to achieve this cooperation. The fruit flavored FM also gives a shopping list for black Friday, which includes a $24.8 lunch incubator and a $190 copper desk lamp. The trivial list of small items is very extensive because Zhang Qi believes that the driving power of Hai Tao's customers has changed. < /p >
< p > "consumption is divided into two kinds: initiative and passivity. Active consumption is rather complicated. There is no way to list a complete list. However, we seize this opportunity to catch up with the holiday shopping behavior." Zhang Qi said, compared with the ordinary purchasing, "Hai Tao" focuses on ordinary daily necessities rather than luxuries, and sea visitors often pay more attention to the quality of life. < /p >
Compared with the popular shopping lists in the forums and Twitter and micro-blog, P has attracted more and more attention. Extrabux collaborates with opinion leaders while offering rebates, and websites like "what is worth buying" list lists of recommendations before "black Friday". Nevertheless, the role of big companies is still very small. < /p >
In general, e-commerce expands the radius of the whole "black Friday" P. According to the data of IBMDigital Analysis Benchmark, online trading has increased by 10% over the same period last year before Thanksgiving 6. The company tracks 800 retail websites in the US. < /p >
According to the statistics of The National Retail Federation, last week, black Friday, a href= "http://www.91se91.com/news/index_s.asp" > sales volume < /a > reached $60 billion, of which 40% was online transactions, which was 23% in 2006. Nelson claimed that on the black Friday of this year, 51% of the transactions took place online, compared with 38% last year. < /p >
< p > more statistics have not yet appeared, because in accordance with convention, after "black Friday", there will be another "Cyber Monday". "New York buyer Peter Te" is a ID with more than 80 thousand fans on micro-blog, which recommends cosmetics. This year's black Friday, micro-blog sent a total of more than 20 micro-blog to list the discount information of the cosmetics brand, but at the same time, she also listed Amazon and the first time. She said more people sent private letters this year about what lenses they should buy and what type of SLR, though she herself was not good at that kind of information. < /p >