2013 Winter Boots Prices Continue To Climb

"Winter boots are really a losing weapon!" the weather turned cold. Winter boots It has become a new favorite for women. Many people are shopping in the mall to buy new products. shoes At that time, I couldn't help making such an exclamation. The reporter visits to discover, nowadays, the new winter boots of the season have become the main force of footwear sales, but most of them are expensive, and thousands of consumers are often at the same time.

A pair of boots equals half a month's wages.

Yesterday, the reporter visited some shopping malls in the downtown area, and found that the prominent position of the women's shoes brand counters was occupied by Ji Dongxue star. Each store has launched sales promotions, with discounts ranging from 50 percent off to 25% off.

"Now a lot of new models are listed on the discount, the intensity is still very large, and now it is very affordable." A salesperson from a brand shoe store in Jiaojiang's Yao Da mall said.

However, reporters found that even after the discount, the price of these new winter boots is still hard to endure. In Teenmix, BELLE, and so many well-known brands of women's shoes store, the reporter picked up several ordinary new boots, and found that the price was between 1680 yuan and 2999 yuan.

Miss Zhang, who was in the sea, took a look at Teenmix's leather boots, whose original price was 1899 yuan. The sales staff said that the promotional activities are now being folded and folded, and 15% off after 25% off.

Miss Zhang listened very much, but after careful calculation, she even had more than 1200 yuan after the discount. "I earn about 3000 yuan a month, so I can buy a pair of boots and I will lose half of my salary."

　 Prices are climbing steadily, hundreds of times a year.

"Prices are rising every year. Boots The price is the same, and it will increase a little every year. A salesperson at Donghai Road AOKANG store, Taizhou Economic Development Zone, said that even with nearly the same style, this year is more than 5% more expensive than last year.

Reporters in another Teenmix counters also learned similar situations. Saleswoman, Miss Wang, said: "last year there were many winter boots with lower price, but this year it is basically 1000 yuan." She showed the store's winter boots to reporters. More than 1000 yuan was made of cowhide and oil wax, while several other boots priced at 900 yuan were made of frosted cowhide. "The winter boots priced at less than 1000 yuan this year are basically not raw skins, but the cortex is also normal."

"Last year's high boots. Price About 1600 yuan, this year rose to 1800 yuan. Overall, the increase is between 5% and 8%. Miss Zhu, director of BELLE special store in Jiaojiang, told reporters that due to price increases, the number of transactions has decreased, while the overall turnover is basically flat, but still slightly down.

"Whether raw materials, labor costs, or rent, freight and so on are rising, and winter boots prices are not going up." She thinks that with the current price level, the growth rate of winter boots is still within the normal range.

　 Consumers save money.

The price of winter boots in the shopping mall is painful for people to watch. How to buy affordable shoes? Many consumers have a clever way to save money.

"Many counters are selling the winter boots of last year's money. Compared with the new ones, the price of the old ones is really tempting." Ms. Wang of Jiaojiang sees a new Mid Boots in the Teenmix counter, priced at 1700 yuan. In another quarter of another brand shoe store, she found a similar winter boots, priced at 599 yuan. "I feel the same in style and quality. But the price of the two pairs of shoes is several hundred, and of course they are cheaper. "

E-commerce is developing rapidly. More and more consumers choose to buy winter boots through online shopping or buying. Compared with the price of winter boots, which is thousands of dollars in shopping malls, many online shopping mall's winter boots are mainly cheap. "The price of thousands of shoes is basically two hundred or three hundred yuan, compared with previous years, the average price of winter boots in online shops has not risen." "Miss online shopping," Miss Li said.

"Some famous brand new winter boots can also be found online, and cheaper than physical stores." Miss Li said that she would usually look at the style and shoe size in the shopping mall, try and go online to do some cooking.

"But on the Internet, the price of winter boots varies greatly, and it is hard to distinguish between true and false. If there is a problem with the quality of the shoes, After sale It's very troublesome. " She said, "if conditions permit, I will still choose to go to the official website or high reputation online shop to buy, save money and save worry."