Why Is The Quality Of Fast Fashion Clothing Constantly Changing?

< p > "the labor cost is very high, and the fashion is very short for the factory to produce."

A supplier with ZARA, MANGO and other fast fashion brands has already been surprised by such a test result.

Cui Hongbo, founder and chief executive officer of Shanghai Zheng Jian brand management consultant Co., Ltd., seems to be quick, because the fast fashion brand emphasizes fast speed and low cost, and most of them are produced through OEM. If auditing and management are not strictly controlled, it will easily lead to loopholes in the internal quality control.

The Chinese Consumers Association has recently released 70 "fast fashion" a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > comparative test results, with a pass rate of only 64.

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< p > strong > 70, < /strong > a target= "_blank" href= "http://www.91se91.com/" > strong > dress > /strong > /a > < /strong > only 45 qualified.

< p > the results of the test released from the official website of the China Consumers Association show that the clothing includes the identification, ingredient content, formaldehyde content, pH value, color fastness, peculiar smell, decomposable carcinogenic aromatic amine dye and so on.

But there are only 45 items that can meet all the standards (including the enterprise's express standard).

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< p > the content of fiber is not consistent with the content, the formaldehyde content and pH value exceed the standard, and the color fastness is not up to standard, which is the three most concentrated problem.

Among them, HOTWIND and ZARA pants were detected pH value exceeded the standard value of pH value was 4-7, but the measured value of 9.2 and 8.3. in the Consumer Association said that the national mandatory standard GB18401 formaldehyde content, pH value items related to human health.

PH exceeding the standard may cause the natural barrier of skin surface to be damaged, resulting in burning sensation, causing bacteria and easily causing diseases.

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< p > addition of GUESS, Semir, MO&CO, ZARA and other brands of color fastness of inspection products, this indicator is not qualified.

China Consumers Association said that the color fastness was unqualified, which directly affected the quality and normal wear of the "a" target= "_blank" href= "http://www.91se91.com/" > textile > /a, such as washing with other clothes, easily stained, and causing unnecessary losses to consumers.

Brilliant colors are often the characteristics of "fast fashion" brand. In the process of fabric dyeing, due to the short time, the situation of fading, staining, stitching and dyeing will be highlighted.

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< p > for the sampling pants, there are many reasons such as pH value exceeding standard and color fastness not reaching the standard. ZARA only told reporters in the south that the trousers had been disposed of for the first time. If consumers bought the trousers, they could return them.

H O TWIND did not respond to a reporter's advice.

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< p > "the color fastness of imported dyes is good, but the cost will be higher."

Ma Weimin, chairman of Tianjin Tian Yue three Yue Garments Co. Ltd.

Based on the requirement of low cost and fast consideration, it is not so realistic for fast fashion brands to use imported dyes all the time.

Cui Hongbo pointed out that in view of the fact that some of the products currently sold in the Chinese market are imported from Southeast Asia and other fast fashion brands, some of the unqualified indicators may also be caused by differences in standards between the two sides.

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< p > < strong > supply chain management pressure < /strong > /p >

< p > it is noteworthy that this is not the first time that these fast fashion brands have been on the "black list".

In recent years, along with the fast fashion brand's continuous conquering in China, the problem of "unqualified" has always been like a shadow.

Almost all fast fashion brands including H&M, ZARA, MANGO and so on have been found to be unqualified.

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< p > under such a production mode, fast fashion is faced with huge supply chain management problems.

Although ZARA refused to tell reporters how to supervise the supply chain on the grounds that it was not granted the right to be interviewed by the Spanish headquarters, the Nandu reporter saw from the annual report of the Inditex group of ZARA parent company in fiscal year 2012, that the number of Inditex suppliers in China in the 2011 fiscal year was as high as 281, while that of the manufacturer was 779, and that of the factories for Inditex was as high as 168 thousand and 600 workers.

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< p > < < a href= > http://www.91se91.com/news/index_h.asp > fast fashion > /a > most brands of products are OEM, probably because they are not strict in auditing and management.

Cui Hongbo thinks that fast fashion often exposures quality problems, and it may also be the problem of upstream fabrics.

After all, the purchase of fabric is part of brand purchasing, and some fabrics are purchased by the factory itself according to its requirements.

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< p > in Zhang Bingliang's view, although the supply chain supervision is difficult, the fast fashion brand quality events are always in the final analysis of the fast fashion positioning problem.

"Fast fashion itself is a low-cost fast moving product, which determines that its requirements for quality and workmanship will not be very particular."

Zhang Bingliang believes that this positioning is firmly entrenched in the minds of fast fashion companies in Europe and the United States.

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< p > in fact, although many consumers leave the impression of fast fashion clothing easy to line and quality problems, this does not seem to affect its rapid expansion in China and the desire of consumers to buy.

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< p > "fast fashion has become consumables in the eyes of consumers. Price and design are the fundamental reasons for attracting them. Quality is not a sensitive element of competition."

Cui Hongbo said.

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Below P, the processing of the upstream of fast fashion brand is also facing great cost pressure.

"Fast fashion brands are particularly expensive for upstream processing plants."

Although Ma Wei Min did not disclose the pricing strategy of fast fashion, he pointed out that processing factories could make their lives better through continuous innovation, continuous development of new styles and fast service.

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< p > in fact, China's foundry is not only simple in traditional sense, but also responsible for production.

As a partner of Zara, Only, Ck, MANGO and many other brands, Tianjin Tian Bao three Yue has set up R & D and design center many years ago, forming a production base to provide raw materials research and development, production, clothing design, manufacture, inspection, logistics and so on.

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< p > strong > fast fashion has gradually stepped down "altar" < /strong > /p >

The famous "15 day myth" of P > ZARA has brought devastating impact to the fashion industry. It has reduced the supply chain to only two weeks, and the design, production and delivery have been completed within 15 days.

However, the myth of fast fashion speed is being gradually broken.

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< p > "15 days said so, but it can't be that fast."

Ma Weimin pointed out that if 15 days to complete the design and delivery, it is very likely that the fabrics are ready-made, and the styles of clothes are those of quick cash.

Ma Weimin pointed out that its current cooperation is similar to ZA R A and other fast fashion brands, with a cycle of 40 days to 50 days.

"Raw material procurement takes time and sewing takes time. If the batch is large and the time is too short, it will not be able to complete sewing at all."

Ma Weimin pointed out that nowadays, fast fashion brands also have a lot of stringent requirements for quality. If the inspection fails, the fast fashion brands will restrict suppliers by way of no payment.

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< p > Zhang Bingliang also pointed out that the production cycle of the fast fashion brand's basic product also needs 35 months, and it can make 15 days in the production of ZARA or not more than 10%. < /p >

< p > < strong > viewpoint < /strong > < /p >.

< p > < strong > fast fashion brand in domestic production mode < /strong > < /p >

< p > Zhang Bingliang, general manager of Shanghai lion Consulting Management Co. Ltd., told Nandu reporters that at present, there are mainly three kinds of fast fashion brands in China.

The first is ODM, which is the buyer. The factory is responsible for designing, producing and developing new raw materials and other links.

The second is the OEM mode, that is, the brand designer is responsible for designing and making the fabric for the factory, and finishing and purchasing the fabric by the factory.

The third mode is that the branding provides the design and fabric to the factory, and the factory only processes the materials according to the requirements.

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< p > "H&M" and other brands are the combination of two modes of ODM and OEM. < a href= "http://www.91se91.com/news/index_c.asp" > ZAR A < /a > most of them adopt O O mode, and UNIQLO is basically "Zhang Bingliang".

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