Create Workplace Brand, Inventory Of Workplace Chips
< p > > a href= "http://www.91se91.com/news/index_c.asp" > brand < /a > is advertising language. On the way of career development, the creation of personal brand is directly related to the individual career orientation. "Who am I" and "what is my keyword"? What is highlighted is my own professional advantage and what I show is my core competitiveness. < /p >
< p > brand is the certificate of credit. Ma Yun has created numerous myths of wealth, whether investing or investing in others. < /p >
< p > in foreign countries, Human Resources Inc Kelly Services conducted a survey of 15 thousand employees in Canada, and found that the number of Canadian employees who developed their personal brand from the main control of their career development path increased significantly. "More and more Canadians are starting to think more about how to enhance their personal brand and become more outstanding." < /p >
< p > in the country, the creation of workplace brand is more complete in the group of < a href= "http://www.91se91.com/news/index_f.asp" > freelancer < /a >. They pay more attention to their brand building and marketing in the workplace, and constantly enhance their professional competitiveness through image packaging, network promotion and appropriate participation in public relations activities. Driven by this trend, more and more people in the workplace have begun to pay attention to the construction of personal brand. < /p >
< p > workplace brand is the professional image of a person's behavior, moral character, personality, unique ability and image quality, which is unique and different from others. Set up their own workplace brand, based on their own characteristics of a deep understanding. By answering the following questions, we can understand the workplace style that distinguishes ourselves from others and take stock of our workplace chips. < /p >
< p > 1, what kind of professional background do you have? < /p >
< p > 2, what is your core professional ability? < /p >
< p > 3, what is your most attractive personality trait? < /p >
< p > 4, what is your best and favorite job? < /p >
Will you be the first to think of P when someone else has a problem? < /p > 5.
< p > 6, what is your greatest contribution to the organization and society? < /p >
< p > setting up your own professional brand is the process of accumulating its own < a > resource < /a > step by step. Building a brand can't happen overnight. Use psychological effect, firmly grasp the eye of the workplace, and easily set up your own workplace brand! < /p >
< p > < strong > primacy effect, there is no first impression of second chances: /strong > /p >
< p > primacy effect is the impression left by people in the first contact, forming and occupying the dominant position in the other's mind, commonly known as the first impression. In our workplace, the first impression of employers, customers and colleagues is very important. In the initial contact, we need to show our professional image in a clear-cut way. < /p >
< p > < strong > visual effect, visual impression management < /strong > /p >
< p > disseminate the impression to the audience intuitively, vividly and vividly, thus making the audience concise and convenient to receive and memorize vividly and profoundly, which is called visual effect. Visual effects tell us that what others see is very important. Our professional attire, our business card, the layout of our desks, our gestures and gestures convey important messages. {page_break} < /p >
< p > < strong > authority effect, recharge your professional ability < /strong > /p >
< p > make yourself an authority in a certain field, let your professional ability be at the leading level and make yourself an expert in certain skills. This is a very simple and effective a > brand management strategy < /a >. < /p >
< p > < strong > stereotype effect, to create a keyword of its own < /strong > /p >
< p > stereotyped effect, also known as stereotyped effect, refers to the psychological phenomenon that people use fixed impression in one's own mind about a certain person or a certain type of person, and use this fixed impression as a basis for judging and evaluating people's basis. If you have a unique advantage of your own, you might as well let it be "stereotyped" in other people's minds. When you mention a keyword, you will think of it. When you mention it, you will think of a key word, which will become a very advantageous competitive advantage. < /p >
< p > < strong > contact effect. Expose yourself in time. < /strong > < /p >
< p > contact effect, also known as exposure effect and multi look effect, means that we prefer things we are familiar with. You can take part in industry meetings, professional salons, join certain groups of organizations, and purposefully allow yourself to lose no time in some situations. It is important to know how to mix faces. < /p >
< p > < strong > halo effect, putting emphasis on important projects < /strong > /p >
< p > an important event will play an important role in people's impression. For some important projects, key meetings and important occasions, you should pay more attention. To finish some classic tasks beautifully and get some valuable achievements will become your future career path and offer you extra points. < /p >
< p > < strong > pajamas effect, choose a brand employer < /strong > /p >
< p > pajamas effect, also known as Diderot matching effect, is that someone sent you a senior pajamas. When you walk around the house, you see, oh, my old carpet seems to be replaced, and how much this carpet does not match my pajamas. To set up a self employment brand, we should also consider whether the environment is matched with the personal brand we want to build. Birds of a feather flock together. People who choose quality brands, < a > employers < /a > can also add a lot to our personal brands. < /p >
< p > < strong > broken window effect, the key moment should not be shy. < /strong > /p >
< p > If a house is broken, no one will repair it. Soon, other windows will be broken unintelligible. A wall, if some graffiti is not cleaned, will soon be covered with messy and unsightly things. "Thousands of miles of levees collapse in the ant nest", if not repaired in time, the first broken glass window may bring irreparable damage. Similarly, once your workplace brand is flawed, you need to repair it in time, or there will be endless trouble. < /p >
< p > strong > similar effect, close to a famous brand, < /strong > /p >
< p > the simplest part is imitation. If you are still a professional rookie, brand building is just beginning. You might as well find an ideal professional you aspire to -- of course, he is best known for his well-known brand name. It is good for you to draw close to him. First, imitate and create again. < /p >
< p > when you no longer need a resume to find a job, Congratulations, your career brand has been initially completed. < /p >
< p > when you begin to receive frequent headphones from an industry or a similar position, Congratulations, your career brand positioning is getting clearer. < /p >
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