Tiffany Net Profit Jumped 50% In The Three Quarter

The blue of "P" > a href= "http://www.91se91.com/news/index_c.asp" > Tiffany < /a > (Tiffany & Co.) seems to be "overshadowed" at the time of 2012.

In the three quarter of last year, Tiffany net profit was $63 million 180 thousand and earnings per share were 49 cents, compared with 89 million 690 thousand US dollars in the same period of last fiscal year and 70 cents per share, a 29.6% decrease.

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"P >, because its performance is far worse than expected, Tiffany's share price has plummeted.

This "serious downturn" makes Tiffany have to put the last hope in the Christmas season that can activate the market.

Despite a slight increase of 1% in the four quarter, the situation is still not optimistic.

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< p > however, Tiffany's sales in the first quarter increased by 9.32% compared with the same period last year, and finally let President Tiffany and CEO Michael J. Kowalski take a sigh of relief.

Although it is still far from the 20% in 2011, it did get warmer compared with 8% last year.

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< p > this year's three quarter report is exceptionally beautiful. The report shows that the net profit of the brand is US $94 million 600 thousand, a sharp increase of 50% over the same period last year of US $63 million 180 thousand.

The corners of the mouth of Michael J. Kowalski also rose slightly.

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< p > < strong > three quarterly forecasts exceeded expectations, Asia Pacific market surged 27% < /strong > /p >

< p > as of October 31st, Tiffany's third quarter revenue was US $911 million 500 thousand, up 852 million 700 thousand US dollars in the same period last year, up 7%, and also exceeded analysts' expectations of US $888 million.

Net profit of $94 million 600 thousand, earnings per share of 73 cents, this performance is better than the same period last year, and far beyond analysts' expected earnings per share of 58 cents.

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Tiffany P gross profit in the third quarter was US $519 million, up from US $464 million in the same period last year.

Operating profit was $154 million, up from $117 million in the same period last year.

Retailers say this is due to a reduction in pressure on product costs and prices earlier this year, and is also affected by lower tax rates in the third quarter.

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By P, sales in Asia Pacific region still led to total sales of US $238 million, up 27% over the same period last year.

Europe's total sales volume was 104 million US dollars, up 7% from last year's growth rate, and its growth rate was second.

The Americas market is relatively stable, with total sales still holding the largest share to 417 million US dollars, an increase of 4% over the same period last year.

The Japanese market is still not ideal, with a total sales of $128 million, down 13% from the same period last year.

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Less than P, it is worth mentioning that Tiffany Asia jewellery company in Asia Pacific region has been selling more and more opportunities to expand its sales volume by 27%. Tiffany has opened 6 new retail stores in the third quarter, one of which is in Ji'nan.

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Tiffany Aaron, vice president of investor relations at P, also said: "in the Asia Pacific region, sales of companies continue to grow. From China to Singapore, Korea and Australia, sales scope is also very extensive, especially the consumption ability of tourist customers is not to be underestimated. But at the same time, we can see that there are more opportunities for development in the whole region, and the brand awareness of consumer groups is also increasing." Tiffany, Mark.

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By the end of October 31st, Tiffany ran a total of 283 stores in the world, up from 272 in the same period last year.

Tiffany expects earnings per share in the 2013 fiscal year to be US $3.65 to US $3.75, up from 3.50 US $3.60 previously expected.

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< p > < strong > market capitalization after "a href=" http://www.91se91.com/news/index_c.asp > Chow Tai foo < /a >, promote brand "/strong > /p".

< p > US > a href= "http://www.91se91.com/news/index_c.asp" > luxury goods industry < /a > The Luxury Institute has made the total ranking of the market value of 21 luxury listed companies. The LVMH group has won the first place at a market capitalization of 83 billion 733 million dollars. The market value of the group (Richemont) is about 50 billion 763 million US dollars in second place, while Hermes (third) is third in the market value of 34 billion 243 million US dollars. Swatch group and Kai Yun group (28 billion 551 million) and 25 billion 565 million dollars are entering the first five respectively.

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< p > < --EndFragment-- > > it is worth mentioning that the jewelry business failed to enter the top ten, while the eleventh place was Zhou Dafu, the Chinese jewellery brand with a market capitalization of about 10 billion 443 million dollars.

Tiffany, after $9 billion 290 million, is located behind Zhou Dafu.

The results of this survey are indeed surprising, but they fully reflect the Chinese market's long cherished wish for fashion jewelry and the tapping of its potential for consumption.

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< p > especially Chinese consumers' demand for colored diamonds and fashion jewellery is increasing day by day, so that Tiffany understands that the Chinese market is a great opportunity for the company. Whether it is the results of the financial report or the third party, it shows that high-end shopping will become more and more popular all over the world.

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< p > in fact, Tiffany also strengthened the promotion of the brand at the end of the year. Of course, this is not the traditional advertising, but the 128.54 karat Tiffany Diamond "legendary yellow diamond" of Tiffany. It is a rare diamond that is fascinating and beautiful. It also symbolizes the highest honor of Tiffany as a diamond authority. It is also one of the largest and most brilliant yellow diamonds in the world.

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< p > in fact, in the past year, Tiffany specially gave this world-famous Tiffany Diamond "Tiffany legend yellow diamond" a brand-new mosaic design, presenting it on a luxury platinum diamond necklace over a year.

Although it has been released since last year, it has kept the distance from Chinese consumers. Today, Tiffany's act seems to be more direct to China, which is more powerful than flat and single advertisements.

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< p > < strong > celebrate the festival surge point, add new media > /strong > /p >

< p > in addition to market activities and advertising, the star effect is one of the best things that every luxury brand is good at. Tiffany is one of the "typical".

When the Golden Horse Award had not yet been opened, Tiffany had lent the jewels to Zhang Ziyi, and the company did not expect that Tiffany's top diamond jewels should witness Zhang Ziyi's first Golden Horse Award.

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< p > in addition to these market operations, Tiffany has also worked hard in the new media.

Recently, the newly launched official website has been officially launched, and its Chinese website www.tiffany.cn is also online.

You can learn more about Tiffany's full range of products on this website, and explore Tiffany's brilliant inheritance over 175 years through detailed brand stories.

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Besides P, Tiffany's proud social media communication is seamless with the official website, and all products can be shared to Sina micro-blog by one key.

You can also link directly to Tiffany's official Sina @TiffanyAndCo Tiffany and Tiffany Youku video area through the website, instantly understand the latest developments of the brand, and further enhance the promotion of the Chinese market in the new media.

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< p > these efforts naturally make preparations for the continuous growth of Tiffany's performance, and "sky time" is also particularly important. Until now, we still remember clearly that in the first quarter of this year, with the advantage of Valentine's day, Tiffany played a better start than expected. In the earnings report, Tiffany pointed out that Tiffany's sales in the first quarter amounted to $895 million, higher than analysts' expectations of $855 million, an increase of 9.3% over the same period, and an increase of 13% according to the constant exchange rate.

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< p > the next Christmas season and Valentine's day are also expected to show a new surge by many analysts.

Recently, Tiffany brand store in Fifth Avenue, New York, has updated its Christmas festival window in 2013. It opened the Christmas feast with the visual effect of dreamy beauty.

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