Small Business Providers Look Forward To "Online Shopping Festival" Fame And Gain

　　 Small shop: "online shopping festival" earn more money than making money.

　　 "Double eleven" The astonishing figures of the 35 billion yuan sales of Tmall and Taobao have made many people eager to join the "online store" business, but in fact, many small online stores have gone up in sales, but they haven't made much money.

Beijing online shop owner Yang Jiong, who runs the computer peripherals equipment store on the Internet, said that although the sales volume of his store increased sharply during the "double eleven" business, the sales volume of one day covered the average level of one month, but in fact, he didn't earn much money. "Big outlets are crazy to promote sales, such as our small shop operators can only bite the bullet and compress profit margins." Yang Jiong said, "as a result, the cost of manpower, logistics and so on is basically equal to the profit and loss, and it has earned some good reviews, which is not satisfactory to me."

Cai Pingmao, another online shopkeeper, earns almost the same amount of money as promoting the goods of his shop. "Please promote the team to spend money, to participate in the website promotion activities to spend money, big online shop big business does not care, I have a thin foundation, every time catch up with this" Festival ", I have a lot of pressure, afraid of sales can not go, earn no more flowers. Cai Pingmao said.

When asked why it was hard to get to the top, the answers of the two small shopkeepers were surprisingly similar. They told reporters that the credibility and praise of the online shop directly related to whether a shop could survive. Now, the "double eleven" and "double two" actually do not mean making money for them, but more are making money. "10 household appliances, 8 families, can not lose money is not easy." Yang Jiong said, "if you can't quickly accumulate popularity at this time, a shop like me will be more difficult to kill the encirclement after that."

　　 The spirit is willing, but the flesh is weak

Like these small shops, there are many underdeveloped areas in the "online shopping festival" hitting the invisible wall. Online retailers Enterprises are subject to the environment of the electricity supplier in the area. These e-commerce enterprises often fail to make efforts to buy online holidays.

The eighth wonder shopping mall, which is the main local product in Shaanxi, ranks among the best in the comprehensive strength of Shaanxi's electric business enterprises. But Du Mingrui, the general manager of the company, is actually a small business enterprise that is worthy of the name. "Even if we want to make a surprise in the double eleven" double two ", we objectively do not have such a condition. Du Mingrui said, "supply is our first hurdle."

It is understood that most of the star products sold on this website are Shaanxi specialties with traditional techniques, and the sale of double eleven days is likely to exceed the monthly output of a traditional pastry factory. "The large scale manufacturers have strong traditional ideas and are reluctant to abandon traditional markets and supply most of our goods." Du Mingrui told reporters, "in addition, warehousing and logistics links are lagging behind, and the lack of relevant professional talents is the reason why we can not exert all our efforts in online shopping holidays."

In fact, the reporter understands that the problems faced by the eighth miracle website are very common in the electricity providers in less developed areas, and there is a lack of sufficient supply sources, so that these business operators hang out the "no war cards" early in the "double eleven" and "double two". The deallocation of warehousing and logistics links has not only resulted in surging orders, but also increased complaints and bad reviews.

　　 E-commerce park or help small business breakout

Some people believe that vertical brand segmentation market It is the way for small business enterprises to develop. Only by making use of its own advantages to create a special market, and gradually occupy a place is the best choice. But in fact, it is far from enough.

"Another way is to get a slice of the cake. If you want to eat and eat well, you need to form a joint effort between small business operators." Kong Shuanmin, who has been climbing the e-business industry for many years, said: "if we want to eat well in the electricity supplier, we must integrate the resources of small business enterprises, thereby expanding the influence and building platforms, making more efforts, rather than fighting alone."

Zhejiang Yiwu Beiyuan Street Business Park "e Electric Park" is a good example, this small business park, which was originally built by 9 business enterprises to save costs, has been over 100 million yuan, and the scale is further expanded. The number of enterprises is also increasing, and the 80% business enterprises in the park have achieved profits.

Du Mingrui told reporters that she has been to many developed areas of electricity providers in recent years, and the local government has greatly impressed the development of the electricity supplier park. The complete e-commerce industry chain enables the enterprises in these parks to make full preparations before the advent of the "online shopping festival", and can share resources and cooperate with each other. At the same time, it greatly reduces the cost of warehousing and logistics, and makes shipments more rapid and accurate.

Wei Xiujian, a professor at the school of economics and finance, Xi'an Jiao Tong University, believes that the professional electricity supplier park will also help attract business talents, and better develop on-the-job training for e-commerce personnel, so as to solve the problem of high-end planning and design talents in the less developed areas.