Hua Tiansheng And Shen Minhua: Make The Silk Industry Glow With New Brilliance.

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< p > < strong > dream, starting from a scarf < /strong > < /p >

< p > there is a story behind everyone.

Shen Minhua outlined the development track of Alex Hua Tian Sheng.

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In 1992, Shen Minhua, who ran the supply and marketing business of cosmetics in 1992, accidentally found a handmade silk scarf that could be sold for three hundred or four hundred yuan. Shen Minhua from the silk township of Huzhou was very keen to find business opportunities. His huge market space led him to go back to Huzhou to do market research. He found that although there were many a href= "http://www.91se91.com/pioneer/" > silk processing point < /a > on the road, but the scale was not large, so he contacted several interested friends. When we discussed the partnership, we invested eight thousand yuan in partnership and immediately established the Tiansheng handicraft garment factory in Tianshan.

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< p > everything is difficult at the beginning.

The clothing factory rented a warehouse at the then super long grain depot and recruited 10 workers. The main technical activity was handled by the only friend who knew hand painting at that time.

It started more than 2 months. Due to the immature technology, the color of the products produced is not gorgeous, so the volume of business has not been able to go up. At that time, the basic expenses of the factory could barely be maintained.

4 months later, the only partner who knew hand-painted technology was poached by another hand-painted factory, and other partners also withdrew.

Shen Minhua, who was helpless and unwilling to give up, had to scratch his head and grope for himself.

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P, in such a predicament, he was not discouraged.

Because of his good understanding, the hand painting technology that Shen Minhua taught himself was quickly boldly used.

In this way, through a little bit of exploration and a little accumulation of experience, the hand-painted skills become more and more mature, and the company has begun to improve.

In the second year, the list was slowly getting more and more, and he began to build a factory on his own.

In those two years, the silk industry in Huzhou was in excellent condition and the company's development momentum was very good.

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< p > < strong > cause change from crisis to < /strong > /p >

< p > 1996, the silk industry began to go downhill. Many foreign trade enterprises went bankrupt, and hand-painted processing business became less and less. This is undoubtedly a fatal blow to some garment factories which are mainly for foreign trade enterprises.

Shen Minhua's company has also been greatly affected.

Shen Minhua realized that "we must not rely solely on orders from foreign trade companies. We must have products of our own and be able to directly contact the market."

Soon, he made a decisive decision: change the company's model to continue processing while selling.

They first extended the product line, from the original scarf small shawl to silk pajamas, and contacted sales outlets in Huzhou, Suzhou, Wuxi and other places, and sold their products directly to shopping malls.

"At the beginning, no shopping mall was willing to accept it."

Shen Minhua said, "later, we promised that the shopping center could not pay first, and how much commission was sold to let my products enter the shopping mall."

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P, that's how they managed to survive the crisis.

It also broadened the < a href= "http://www.91se91.com/pioneer/ > sales channel < /a > for its products.

With the improvement of production technology, the improvement of business strategy and the widening of business channels, Shen Minhua finally registered his trademark "Hua Tiansheng" in 1997, becoming the first person to register the trademark of silk end products in Huzhou.

He also formally changed the factory name to Alex Hua Tian Sheng silk garments Co., Ltd., and began a new career journey.

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From P to this year, Alex Hua Tian has been through 21 years.

The company is one of the first batch of national eco silk marking enterprises. It won the gold award of the third China International Silk Fair, and is an excellent brand of Zhejiang silk industry. It was rated as a good quality and reputable unit by the China Quality and Technical Supervision Bureau. It won the excellent award of the National Product Fair of the China International Silk Fair, and was named "Huzhou famous trademark". In 2008, it won the "Zhejiang famous trademark".

The back of these trophies and honorary certificates are full of two words of "hard work".

Alex Hua Tian came full of honor.

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< p > "Alex Hua Tian Sheng" may not be the largest silk dress enterprise in Huzhou, but its development is very steady. Now the company's business scope has been developed from the original single silk hand-painted products to more than 500 categories, such as silk pajamas, scarves, silk household textiles, silk quilts and special handicrafts. In 2000, "Alex Hua Tian Sheng silk" was awarded the gold prize of the third China International Silk Fair.

Today, it is already known as the "famous brand of Zhejiang", which is located in the wall of Alex Hua Tian. Besides the three stores in Huzhou, Jishan, Phoenix and Nanxun, the products are mainly distributed in Zhejiang, Jiangsu, Shandong, Guangxi, Yunnan, Beijing and other provinces and cities, and even go abroad to sell abroad.

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< p > < strong > success, starting from brand < /strong > < /p >

< p > in Alex Hua Tian Sheng's honor wall, there is such a line: "quality first, after-sale guarantee, open up the market, increase influence, create a good image of the enterprise".

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< p > Shen Minhua explained: "quality first, always focus on < a href=" http://www.91se91.com/pioneer/ "> quality first < /a >; after sale guarantee, it is necessary to have double guarantee of product quality and after-sale service quality; establish and perfect production and sales system, open up market, and develop franchised dealers and agents, increase monopoly or agency management, and expand brand influence."

Brand strategy is Hua Tiansheng's consistent pursuit.

Speaking of quality, Shen Minhua could not help thinking of a past.

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< p > three years ago, Alex Hua Tian successfully displayed the main products of the company at the Venice people's Convention and Exhibition Center in Macao: silk products, clothing, bedding and scarves and so on. The products that were brought away were sold out. After buying and using the silk Handpainted silk produced by Hua Tiansheng, Miss Gu bought the same product again in Macao.

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< p > Shen Minhua believes that this is the strength of the brand and the guarantee of quality.

As early as 1993, when the enterprise was first established, Hua Tiansheng has achieved the provincial and municipal quality inspection 100%.

In the process of development and expansion, Hua Tiansheng also strictly demands himself and adheres to the slogan of "quality for survival". Hua Tiansheng's confidence in further development and quality has become the leader in the same industry.

Besides the quality, the importance of new product research and development can not be ignored.

At the very beginning of its establishment, Alex Hua Tian Sheng developed the silk batik process to produce shrink proof and non iron silk batik fabrics, headscarves and garments.

He was named the city's best brand new product award.

In recent years, silk pajamas, silk underwear, underwear, silk printed scarves, silk blankets, silk bedsheets, silk quilts, silk sheets, silk pieces and four pieces of bedding bedclothes have been introduced.

Now, Alex Hua Tian Sheng brand has a high reputation in the whole country and has become a cooperative enterprise of CCTV.

Liquor is also afraid of deep alley, advertising in brand building is essential.

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In order to expand the brand influence, the company will invest in advertising every year, and set up a strong "a href=" http://www.91se91.com/pioneer/ "network marketing < /a" team, vigorously promote the brand, and strive to enhance brand efficiency. P

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< p > < strong > continuation, the successor of culture > /strong > /p >

< p > when the business is on track, the brand becomes < a href= "http://www.91se91.com/pioneer/" > the famous brand < /a >.

What should an enterprise do? What should an enterprise's operator do? "Be a successor of culture."

Shen Minhua said.

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< p > he feels that making silk business is not only a way to make money, but also a responsibility, or, as a silk merchant, there should be a belief.

Silk embroidered the prosperity and brilliance of the country, accompanied by the most beautiful legend in the East, highlighting the most brilliant and exquisite civilization in Huzhou.

Mulberry leaf farmland is the most charming scenery in the farming age, and it is also the pursuit of life for many people.

The history of the sea is a once gorgeous and elegant classic. The bustling city of silk is still prosperous. The scenes of those mulberry silkworms are still continuing.

Through silk, we can show the charm of Huzhou, the beauty of home and even China.

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