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The Clothing Brand H&M Promotes The "Global Clothing Recycling Plan".

2013/12/25 8:57:00 51

Fast Fashion H&M Global Clothing Recycling Plan Clothing Brand Old Clothes Recycling Collect

intervention in the clothing recycling link with market behavior can not only enhance the brand reputation of the enterprise, but also guarantee the standardization of < a href= "http://sjfzxm.com/news/index_s.asp" > the old clothes recycling < /a >, and the profit part can also help charities to support the public welfare items. 
 in the streets and lanes of Shanghai's fashionable business district, the figure of the recycling clothing vendors is everywhere. Their existence is actually the result of casual consumers, because the old clothes that they are cleaning out actually do not really serve professional recycling agencies every year. 
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 most people are concerned about how to recycle conveniently in terms of clothing recycling. Few people are concerned about who will recycle and where clothes will eventually flow to. Those clothes that are flowing into the hands of the peddlers will be labelled as new clothes and sold again. If the products are different, they will be sold to the brick kiln plant and the boiler plant when the fuel is burned. 
 China's annual "a href=" http://sjfzxm.com/news/index_s.asp "> textile" /a "annual output of about 40000000 tons, the annual consumer discarded old clothes up to about 20000000 tons, which can be sent to professional recycling agencies, but less than 10%, most of our waste clothes have not been effectively dealt with. Ensuring that the old clothes on hand can be sent to professional recycling institutions is the key to ending the problem of disorderly recycling of waste clothes and the two pollution. 
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 plan Author: fast fashion > a href= "http://sjfzxm.com/news/index_s.asp" > clothing brand < /a > H&M /p >
 the bell must be unlocked. Among consumers, government and professional recycling institutions, H&M, an international garment company, believes that garment enterprises should also become an important member of the old clothes recycling link. From the moment consumers purchase, measures may be taken to solve the chain problems of old clothes recycling process. 
 now, when you enter any H&M store, you can find a white and green box with a height of more than 1 meters on the side of the cash register, with slogans of "enduring fashion". Relying on these boxes, H&M hopes to make all "fashion garbage" truly realize the concept of "where to go and where to go". 
At the beginning of this year, < a href= "http://sjfzxm.com/news/index_s.asp" > H&M < /a > launched the "global clothing recycling scheme" in 49 global markets. After testing two stores in Shanghai, 174 domestic stores launched the recycling plan in August. In fact, before H&M, fast fashion brand Uniqlo and life brand Puma also tried to recycle old clothes from consumers, but H&M's ambition is bigger than the latter two. It not only scatters the old clothes recycling net to the whole world, but also comes around, regardless of brand, clothing type and new and old degree. 
 scheme looks at .
 "when the customer donates the old clothes, the other party can get a 15% off shopping coupon for the next shopping." H&M Fu Xiarong, the responsible person of the old clothes recycling program, told reporters that stores would regularly collect recycled clothing to the designated recycling point, and then be spanported to headquarters in Switzerland for professional sorting by the internationally renowned textile recycling agency I: < a href= "http://sjfzxm.com/news/index_s.asp" > Collect < /a > (hereinafter referred to as "I:Co"). 
 I:Co is the largest and oldest textile recycling company in the world. It is an important partner of H&M "a href=" http://sjfzxm.com/news/index_s.asp "global garment recycling plan < /a >, which mainly carries on the logistics, sorting, analysis and recycling of old clothes. The choice of I:Co and H&M is due to the professional ability of I:Co and its parent Soex group. They have the world's most advanced textile recycling processing plants and the demonstration process control system, which can effectively handle 400 tons of abandoned textiles daily. 
 in addition to high efficiency, I:Co's old clothing evaluation standards are also intensive. According to the 400 criteria, they divide the clothing treatment results into four main types: re dressing, recycling, recycling and energy production. The old clothes are re sold for disinfection after being retreated, and the parts that are suitable for reuse are made into other items such as rag and so on. 
 in terms of cost and revenue settlement, I:Co will pay the corresponding cost of H&M after the comprehensive evaluation of the value of recycled clothing, while H&M will donate the proceeds to the "H&M environmental conscious action fund" to continue to support other textile innovation projects. Every 1 kilograms of old clothes will be collected, and H&M will donate 0.02 euros. 
 on hm.charitystar.com website, H&M also announced in real time the number of old clothes they recovered in various countries and the donation to charity. By the beginning of November this year, H&M's "global clothing recycling scheme" had recovered 2937.887 tons of old clothing and donated 486 thousand and 400 yuan to charity, of which 42.6 tons of clothing had been recovered from Chinese stores and donated to the United Nations [micro-blog] children's foundation for about 7053 yuan. 
 to reshape the global a href= "http://sjfzxm.com/news/index_s.asp" > clothing recycling economy < /a >, H&M's "global clothing recycling plan" is considered to be a positive demonstration sample. H&M is responsible for the recycling of old clothes in the upstream of the industrial chain. I:Co is responsible for the downstream processing and distribution of the industrial chain. The way of strong combination can not only reduce the distance between the old clothes and the old clothes, but also ensure the standardization and efficiency of the old clothes recycling. Believing that this win win plan, H&M just started.