Wang Jian, General Manager Of Wuhan Wei En Clothing, The Profit Comes From Being Smart.

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< p > < strong > do the best, < /strong > /p >

< p > in the field of clothing sales nowadays, the development momentum of < a href= "http://www.91se91.com/pioneer/" > electricity supplier < /a > has been unprecedentedly fierce. Many terminal entities have been forced to "go out", and those who are staying behind are trying their best to improve the customer experience, so that they can do the best thing that the business can not do, so as to attract more customers.

Every entity store is "spelling experience", and Wang Jian's store is no exception. "Apart from what everyone is doing, we should also find other people who do not do what others do not want to do."

"Others do not want to do" is the thing that Wang Jian should pay more for cost and energy.

To provide customers with comfort and convenience, it is natural to pay more hard work and cost.

These things in Wang Jian's eyes are not "can not do, do not do", but to consider "how to do better", such as his shop commitments, all sold leather bags free of charge for life, only this one year accumulated, is also a lot of expenses, and he was happy and happy.

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< p > < strong > wool does not come out of sheep, < /strong > /p >

< p > at the same time, when all businesses vigorously improve < a href= "http://www.91se91.com/pioneer/" > experience /a >, consumers enjoy no preferential conditions, but they do not appreciate it. Everyone knows that "wool comes out on sheep".

The better the store decoration, the more intimate and the more the pre sale and after-sales service is done, the higher the price of clothing. In a word, the cost of all the businesses going to spend more will eventually be passed on to consumers.

Wang Jian does not think so, and he has a way to deal with these costs -- to increase revenue and reduce expenditure.

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< p > How can we increase revenue and reduce expenditure? "Now, the rental of stores is becoming more and more expensive. It is only the majority of the profits that are spent on storefront expenses. Therefore, I spend less from the store, < a href=" http://www.91se91.com/pioneer/ ", to control unnecessary expenditures such as electricity charges.

In my nearly 60 Direct stores and franchised stores, electricity charges alone cost nearly 10 million yuan per year, so I worked out a way to save electricity. For example, the lighting of storefronts should be changed according to the brightness of natural environment, such as morning, noon, evening, or sunny or cloudy day. The same indoor radiation cannot be opened from morning to night at night, just like other stores.

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< p > when consumers enter a store or store, they must be very familiar with the discomfort caused by sudden temperature changes. They will not feel this way in Wang Jian's store.

Because of the consideration of the comfort of consumers, and at the same time, it can save electricity bills. Wang Jian asked that the temperature of the shop be based on the principle that the temperature difference between the inside and outside of the shop did not bring customers discomfort, and the indoor temperature should be adjusted immediately according to the outdoor environment temperature.

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Besides P, Wang Jian has been pushing the "paperless" office in the company's internal office and brand operation promotion. "Not only environmental protection, but also money saving."

He said with a smile. "Why not save the money that can be saved and spend it on consumers?"

< p > < strong > "fashionable girl" recommends for you the dressing match < /strong > < /p >.

< p > clothing guide is originally a career that requires a lot of a href= "http://www.91se91.com/pioneer/" and communication and interaction less than /a. Therefore, when recruiting new employees, Wang Jian will pay attention to observing a person's character, whether he is lively and affable ten feet, and is willing to be good at talking with others. He will also consider whether the employee has the spirit of continuous learning and enterprising spirit.

When an employee truly possesses these characteristics, he will become an excellent guide through time honing.

Wang Jian, who also rewards the excellent staff, is no longer soft. In order to improve the enthusiasm of his employees, he has also set up many awards, such as the fashion girl award.

The special feature of the fashion girl award is that the staff in the store can match a set of clothes that are being sold in the store according to their preferences and eyes, and can wear them every day.

This form of physical exhibition can not only improve the interest of customers in store clothing, but also better understand the wearing effect of clothing, and also cultivate the employees' aesthetic and collocation ability.

After a month, which staff selected the best clothing sales, the employee was named "fashion girl", in addition to free access to their own choice of clothing, but also according to the sales amount to get the corresponding money reward.

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< p > in addition, if customers are not able to provide timely and better choice for the dress matching requirements put forward by customers, Wang Jian encourages the shopping guide to keep the customer's contact information as far as possible. If the new model meets the customer's wearing taste next week, they can immediately contact customers to come to the store to have a continuous and intimate service.

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In order to maintain VIP customers and establish a long-term and stable relationship, Wang Jian will also hold VIP special sessions regularly, send invitation letters to customers, invite them to sit down and chat, and narrow the distance between P.

VIP is more like a gathering between friends. In addition to flowers and fruit drinks, Wang Jian also pays great attention to "hidden marketing". He will use the layout to show some new products to his customers. Many times, such "hidden marketing" can attract customers' interest.

In addition, customers can bring friends together and pass on each other's mouth to mouth, which has won a good reputation for the brand.

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< p > < strong > opening special store special store > /strong > /p >

< p > and many stores have different promotional strategies when they celebrate holidays. Even in the "eleven Golden Week", Wang Jian's storefront insists on "no discount as far as possible".

In his words, it is to safeguard the interests of customers and avoid customers' doubts about brands because of price changes.

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< p > of course, Wang Jian has his own way of handling inventory. He will set up "a href=" http://www.91se91.com/pioneer/ "brand sale shop" /a at the right place.

The location selection of sale shops is very critical, which is different from that of some outlets in the urban suburban area. The price of the special store itself is relatively low. In order to get higher profits, the demand for population density around the shops is relatively high.

Therefore, without affecting the normal storefront sale, the special store will be set up in the lower level of the normal storefront, but it must be able to meet the special location needs of the special store in the downtown area of the city.

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< p > for the future development plan of the storefront, Wang Jian thinks that because of the lack of optimism in the clothing dealer's environment this time, he still chooses a conservative way. In the process of selecting the goods in the storefront, he prefers to choose less and do not want to produce the stock. He prefers to choose a special item and try to avoid selling risk.

In addition, in the overall planning of the brand, he insisted on the principle of "opening a shop less, and ensuring the existence of the existing store".

In his words, the current clothing distribution industry has arrived at the time when "leftovers" are king.

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