Methods And Skills Of Hospitality Business Guests
Business guest It refers to the fragmented customers who are not fixed, such as the marketing representatives of some group companies, the product fairs, the new product descriptions, and the new product descriptions held by the professional managers in the hotel. Clothing exhibition And some of the lecturers in Colleges and universities organize professional training for social and economic organizations. This part of the customers seems scattered, like "sesame seeds", which is of no importance to the large customer group, but seriously integrated and cultivated will also become the growth point of the hotel business.
First, treat each other with courtesy and treat business guests as God.
All guests who enter the shop are guests, regardless of the status or level of the visitors, dining or accommodation or proper business and sports activities permitted by the state laws and regulations. All guests should be respected. The hotel practitioners should always treat them with courtesy. This is not only the professional ethics of hotel employees, but also the necessity of hotel development and market competition. Moreover, with the increasing social and economic and cultural level, consumer groups' demand for the quality of hotel services is getting higher and higher. If we neglect or neglect guests or service lags behind, the psychological needs of guests can not be satisfied, and it is very likely that they will go off as a "passenger" and move towards your competitors. Because the guests have the right to choose their own rights and preferences for their own consumption. If your service is good, I will be satisfied. If the service is not good, I will leave you and look for your ideal and satisfying consumption place. Therefore, hotel staff only make standardized etiquette and etiquette in place, turn the smiling service into a warm sunshine, warm the guests' heart, make meticulous service and personalized service meticulously, and let the guests feel that you sincerely respect him. Only when the guests recognize you, can you become a loyal consumer. Some hotels, when business guests first come to dinner, add one or two special dishes to guests free of charge. The manager of the hotel, vice president or marketing manager voluntarily goes to the restaurant to offer guests a few glasses of wine, say a few courtesy or compliments, give the guests a face, let the guests feel more expensive, and feel a sense of honor and satisfaction in their hearts. They believe that you really respect him. He will sincerely thank you. The reputation of this hotel will also be passed on by the guests in ten or ten times. Next time he may bring his family, friends or colleagues again. This is a positive radiation effect.
Two. Set up a business guest information file to let the guests know that you have been thinking about him.
Each guest has his own hobbies, religious beliefs and dietary characteristics. He should store information well from the first time he entered the store. Some hotels only set up a guest history file for big customers and frequent customers, but for business casual customers who do not often come to visit, they always ignore the fact that business guests, such as company salesmen and clerks, are not eager to make a big impact on hotel management. As long as the guests enter the shop, no matter the time is long or short, the number of times is smaller than the number, the information should be stored for later use. If a distant guest restores for one to two years or even longer, you will be familiar with his hobbies and food characteristics when he enters the door. If you blurt it out, you will surprise the visitor. He knows that you are always thinking about him, and he is treasured like old wine. The most precious thing is that he is worried about. From then on, he will even think more about your hotel and stop and visit whenever you have the chance. Over time, it became a relatively stable frequent visitor.
Three. Communicate frequently and understand the needs of guests.
The hotel management is in essence to run the guest's heart, let each guest be intimate with you, this hotel will be in the market and the business is flourishing. All year long business travelers who can't get together with their families for a long time will have a lonely mind. This is an emotional deficiency. As the home of their journey, the hotel should give them a reasonable and reasonable emotional supplement. When the guest is away from the store for a longer time, the hotel marketing representative should take the initiative to call the customer, clockwork and SMS to greet his current situation, in order to show respect and concern. During the holiday season, send a greeting card to him and his family, so that your enthusiasm will always stay warm in the hearts of the guests and form mutual inductance effect. He will feel that this hotel is an Ivy growing in the deep heart of him, and it will bear a lifelong love. Besides, guests go north and south, and stay in many advanced Gaestgiveriet Hotel. He will spread the advanced experience of other hotels to you, and tell you frankly that your hotel needs improvement, so that you can get new promotion in communication with guests.
Four, actively take the lead and establish a platform for information docking between customers.
Business guests come from all sides and distribute in all walks of life. They can organize a business activity through the hotel check-in or dining, such as the introduction of new products. Exhibition order meeting The new technology training enables hotels to understand the different identities and levels of business guests. As a distributing center of business information, hotels should be good at integrating all kinds of valuable business information while engaging in their own business, and provide a platform for information exchange between merchants. If a company salesperson sells chemical products, some companies are purchasing raw materials which are scarce in the market corresponding to them. Because they have faults in the time and region of the store, they can not butt in. The hotel can make full use of all kinds of information resources that they have grasped, and issue targeted commodity information to the corresponding customers on the basis of the agreement of the customers, so as to promote the possible commercial behaviors between the suppliers and the buyers, so that the information can generate new economic added value. Then the two sides will more identify and trust the hotel. Through this media function, it is likely that the new and bigger business activities will be held in this hotel, resulting in a win-win result.
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