Hangzhou'S Clothing Sales Are All Pervasive.

"The whole sale is 50 yuan. It seems that the shirt is very colorful."

At noon the day before yesterday, the two middle-aged ladies who sat at the gourmet square and enjoyed lunch on the 9 floor of the Yintai building were talking about YOUNGOR.

Just next door, CK, Esprit and Marlboro are on sale on the last day of national day, and the popularity is still very strong.

On the 15 th of this month, Wah Yuen's one or two floor, which has just been released by Bai Jie, will also carry out a large sale.

"In the first half of this year, everyone has a large inventory pressure, so there will be a demand for release now."

At the sale site of Marlboro, the dealer sold 3 trousers from the crowd and tried to wear it. He told the reporter with a big sweat on his face. "The past sale is only a small part, and now it takes a lot of energy from the company to deal with it.

But to tell the truth, these trousers are really cheap. I have to pay 50 percent off of the price, and only 80 percent off now. I can't get the price at all, only two hundred or three hundred yuan.

More than 30 days, 5 stores in shopping malls, hotels, office buildings, and communities. The queue was "Jasonwood, Levi" s and E-world began selling at Yintai yesterday.

Customer Xiaolan took out 6 different sales information stored in his cell phone in recent months, and told reporters: "I always pay attention to these messages, and sometimes I can really find some tangible benefits.

The big sale of Hangzhou Tower last time, I spent more than 300 yuan to buy Ralph Lauren's pants with a price of more than 1600 yuan, though slightly larger, I bought it without thinking.

"I visited the sale of YOUNGOR the day before yesterday, wearing a shirt marked 100 yuan a piece, a look, there is a desire to buy, and immediately intend to bring two pieces of home to father, anyway, men's clothes so no style to pick."

Customer Xiaojie said, in fact, no shirt, that is, to see the sale, in particular, want to buy.

In the meantime, in addition to those who go straight to the target or accidentally see consumers, there are dealers who sign up for entries in various venues and become their required actions.

In October 2nd, on the first day of the 100 Esprit sale, the 20 salesmen were already in a hurry because the crowd was too heavy, so they had to rush to apply to the higher authorities for 10 additional staff.

Reporters at the scene saw that many men could not wait for the fitting room, and the trousers cut down several times at the waist.

"On the 2 day, the site was completely wrapped up by us until 8. We prepared 30 thousand items for this purpose. Esprit and CK were popular among young people, and the results were pretty good.

In the past 7 days, we have sold 5000 pieces of goods, with a sales volume of 1 million yuan.

Brand dealers cheerfully told reporters.

And before the sale, ADI and Nike just handed in 7 day and about 900000 yuan pcripts.

"We made a special sale in an office building in August. We began to continue our package in October 2nd. In October 15th, we took part in the one or two tier sale of Wah Yuen in October 17th. In October 17th, we will jointly make ICBC a new office in the office. Zhejiang Grand Hotel has been set up in early November."

A dealer told reporters, "this year's special sales trip is quite tight. In the last 3 months, we have arranged at least 5 special sales. This frequency has been rare in our company in recent years."

EX clothing home also fully expanded the discount advantage, the sale tag outside the door turned from CK to BELLE, and Ya Ying also started the 1~3 discount.

"We have just finished a special sale near the North Garden, which is surprisingly good.

Many dealers have done a discussion with us to plan the next one. "

EX clothing home responsible person told reporters.

"Our sales site has never stopped. Usually we can do four games in a month," B4 said. "The children's Hall of the building has just a lot of venues and small sales.

Recently, many brands are very interested in special sales, and we all have needs. "

Looking for a good place to look at the garbage cans, the high-end office buildings are popular.

In the cafes across the Strait, two dealers met as usual, and the first sentence went straight to the theme.

"Last week, we were still in contact with a school in Xiasha, but it was not successful because of the high rent, but I always thought it was a good idea to work hard."

The other replied, "we also specifically compared the trash cans in front of the two school dormitories, and found that our target schools had considerable consumption potential. The 3 garbage cans in front of the girls' dormitories were filled one day. It was said that the new supermarkets were broken on the same day."

In front of reporters, the two dealers chatted with each other: "the goods here must be younger, the unit price should be lower, the fashion level is slightly higher, pure sports can not be done, and more leisure elements should be added."

During the conversation, one of us hurriedly got up and said to us, "I am doing special sale with the mall these two days. Now I have to go to the scene to see the situation.

Just now, there are shopping malls for me to go to a bookstore for a special sale. This idea is quite new. I'm thinking about it. "

For the Yintai who has been popular for a long time, due to the adjustment, the special store has been suspended for some time, and looking for the venue has become an important job.

"In mid September, Lacoste made a scene in the banquet hall of the lake. We also borrowed the place of Radisson in the first half of the year.

Sale is an indispensable way to rush ahead. "

Yintai relevant responsible person said.

For many dealers with high inventory pressure, although the hotel environment is good, customers are high-end, but after all, the rent is relatively high and the cost is high.

High end office buildings have become a new hot spot.

"Our recent sale in Jiahua (office building) was very good.

200 square meters of venues on the first day made 60 thousand, second days 20 thousand, a total of more than 400 pieces of goods sold.

CK brand dealer told reporters, "because we have done a simple survey of this office before, according to our understanding, the average per capita income of employees is three thousand or four thousand yuan, so we have prepared about 1000 pieces of goods. The final data show that the average consumption here is 700 yuan, and almost everyone takes away 2~3 pieces."

Li Nan, who was working in a public institution, told reporters that the manufacturers that had recently deployed to her unit were really quite numerous: "there are special sales at two days, imported food, jeans, and foreign trade clothes. Half of the people passing by will go to see the goods, and the order rate is quite high. I bought a silk scarf by myself, and it took less than 5 minutes before and after that.

If you do not go out, I will give you a good chance to maintain the source of the economy. Some people in the industry attribute the special sale to the decline of the clothing industry in the first half of this year, the pressure of the dealers' inventory, and the more conservative assessment of the performance in the second half of the year.

But in fact, just over the past national day consumption has appeared a small outbreak.

A dealer told reporters: "selling is not just selling inventory and selling sales, but also a big reason is to keep customers."

"Choose high-end hotel sale, that will be targeted at high-end customers, SMS notification VIP guests will choose gold and silver card VIP and the top 10 customers of all relevant brands.

There will not be too many people in the hotel, so to ensure performance, the unit price of the product should not be too low.

A shopping mall insider analysis, "but some dealers choose office buildings is another request, because office buildings relative to the hotel popularity is low, here the customer group almost to the office staff, mainly they can only use the noon not long rest time, so the deal is very fast.

In addition to the pertinence, the biggest advantage is that the impact on the positive price goods is the smallest, because the impact is very small and the operation is very simple.

"To maintain passenger flow, special sale is a very important way."

A dealer explained, "in the economic downturn, ordinary people will reduce their expected expenditure and reduce the frequency of shopping, so we need to create suitable opportunities for our guests to contact our brands, or to develop a new group of tourists, so that we can reduce losses during the recession.

The choice of office buildings for sale can reduce the damage to brand image, which is also the pursuit of most brands at present.