Zhejiang's Traditional Industries In Tongxiang Are Promising

A fashion detail sells a woman's shoes. A shop creates a regulated enterprise one day, and a lamb sells a sky high price. December 20th, Zhejiang Tongxiang Lu Yuedong, Secretary of the municipal Party committee, went to Shimen, Zhou Quan and Chong Fu, and emphasized that while vigorously developing strategic emerging industries, we should encourage transformation and upgrading of traditional industries, strengthen independent innovation, and transform to fashion industries. Through the upgrading of products and sales methods, the potential of traditional industries is limitless and promising. Pan Minfang, vice mayor, took part in the investigation.

According to incomplete statistics, Tongxiang Wool knitting The lump featured industries such as chemical fiber, silk clothing, building materials and fur products have exceeded 75% of the total economic output of the city. But in recent years, due to the upgrading of raw materials and labor costs, the traditional industries with low and low dispersion are also facing severe tests.

Many people will think of Guangzhou and Wenzhou when they mention leather shoes, but in fact, the most popular mid class women's shoes sold in the country are mostly from Shimen Town, Tongxiang. In this town, there are now more than 600 enterprises related to shoemaking, including more than 300 women's shoes factories. The leader of the town's women's shoes, Jiaxing Bani Shoes Co., Ltd., has opened more than 200 stores in the country, and the products have been put into the stores of all major cities in Hangzhou, such as Jie Bai and Yintai. And the R & D center in Guangzhou will transmit the latest fashion information of women's shoes to Tongxiang enterprises at any time.

Knowing that the company will further intensify its R & D design next year, part of the production and processing outsourcing and the "smile curve" ends, Lu Yuedong pointed out that Tongxiang's traditional enterprises should be bigger and stronger. We must constantly increase their innovation efforts, get rid of low-end OEM processing, create their own brands, strengthen product R & D design, highlight the beauty, special, new and environmental protection ecology, and constantly increase the added value of products through the injection of fashion factors.

In Chau Chun town silksang silk home textile, silkworm family textile and other enterprises, Lu Yuedong stressed. It is not a myth to create a regulated enterprise one day, in the town of Chau Quan, a silk quilt. On the day of "double eleven", the Qian Huang company located in the town relied on Taobao's "double eleven", which created a sales of about 25000000 yuan a day. In recent years, Chau Chun town silk has been constantly innovating sales means while grasping quality, and has realized the effective integration of traditional industries and modern sales by using e-commerce platform.

In Chong Fu town, Lu Yuedong visited the leather company of Xin Nuo. Making use of Tongxiang is the advantage of Hu sheep producing area. The main business is lamb fur clothing, and the path of small leather has opened the door to the market for the enterprise. Lambs The sale price of clothing is as high as 10000 yuan. After understanding the development of enterprises, Lu Yuedong suggested that enterprises can fully tap the characteristic culture of Hu sheep, and fully display the charm of Tongxiang Hu sheep through the construction of the manor, from Hu sheep breeding, food to fur clothing production. "Women's shoes, silk quilts and other traditional characteristics of industrial enterprises, can learn from the manor form, in simple product production into tourism elements."

"Every town has its own characteristics, and every industry has a distinct personality." in the field investigation, Lu Yuedong pointed out that Tongxiang is a strong market in the whole country, and now it is making full efforts to build the largest county in China's tourism. In the next 50 million tourists, the product will definitely set higher requirements. Tongxiang's traditional industries have a good foundation and an important part of Tongxiang's economy. He asked the heads of the Department of industry, commerce and industry, quality supervision and other departments that accompanied him to intensify efforts to cultivate strategic emerging industries, develop automobile and yacht and other equipment industries. At the same time, we should further increase support for the transformation and upgrading of traditional enterprises, and use policy leverage to encourage and support them. "Striving to cultivate more enterprises and enterprises in the traditional industrial enterprises and take the road of new industrialization with Tongxiang characteristics."