Jiang Yingtao: The Worst Time For Retail Sales Is Yet To Come.

"P" 2013 is not a good day for many industries, and department stores are also one of them. From the past boundless to the present, it has even been talked about "when the real department stores disappear", but ten years. The fate of the department store is no good. In this era of rapid change, the future development of Denis's people's shop seems to have more industry significance. < /p >
< p > < strong > past < /strong > < /p >.
< p > < strong > "there is a gap between making this achievement and previous budget" < /strong > < /p >
< p > the Denis people's store has been leading the industry for many years. In 2013, its performance exceeded 3 billion yuan, and still maintained its dominant position in China. Such a performance has attracted much attention in this very period. In the same words, it has no way to keep a low profile. < /p >
< p > but Jiang Yingtao, general manager of Denis people's shop seems not optimistic. "There is time lag between retail and the economic situation, and the worst time for retail sales is yet to come." In the past year, the high-end department store has been affected by the economic situation in an all-round way, first of all, the decline of watches and gold is very serious. In the past, the growth rate of cosmetic products has dropped from 10% over the past year to 4%. < /p >
< p > from 2013, Jiang Yingtao sighed that this performance was very hard and exhausting, and his new hairstyle became the object of ridicule. It was thought by the outside world that it was too much pressure to cause hair loss and could only be replaced by a neat head. < /p >
P joke is a joke. Although this growth is very rare in department stores nationwide, Jiang Yingtao still feels that this performance is different from the previous budget. Jiang Yingtao summed up two points, which first benefited from "brand exclusive" and avoided vicious competition. From this point of view, Denis's activity frequency and intensity did not increase this year, but still achieved good results. Second, thanks to Denis's maintenance of members. "Customers' shopping habits are hard to change. They don't change easily after they like a place." He said. < /p >
< p > however, we cannot ignore the fact that this year's performance growth is inseparable from the tilt of manufacturers' resources. For the brand, Denis people's shop has the role of a benchmark image in Henan. Even if the performance of the whole market is declining, the brand must try its best to maintain the performance here. < /p >
< p > but for this point, Jiang Yingtao believes that this must be seen from another level. In the future, the people's shop of Denis will also strengthen the elimination of signing contracts to ensure that more quality and market influence brands are left behind. < /p >
< p > < strong > "this industry changes too fast" < /strong > /p >
No matter what, P can make such achievements in 2013. The past business know-how and future strategy are more interested outside. < /p >
< p > > a href= "http://www.91se91.com/pioneer/" > Jiang Yingtao < /a > said that many people in the department store are doing fine and small things every day, all of which are accumulated. However, when it comes to the biggest trouble at present, he said: "I am not good at predicting the next development of this store, and even the forward-looking thing in this industry, I dare not say my anticipation." For the future, Jiang Yingtao does not want to express his views easily. < /p >
< p > he sighs that the industry is changing too fast. First of all, the amount of knowledge is huge. Besides, brand update is too fast. Every year, a large number of brands are launched, and then a large number of brands disappear. < /p >
< p > "a lot of time can only cross the river by feeling the stones." Jiang Yingtao said that for the department store industry, there is a lack of reference. For example, taking Denis people's shop as an example, in the past, we could go to the first tier cities in the north to go to Guangzhou to learn, but now we can draw fewer and fewer references. In foreign countries, department stores in Japan and the United States are very different from those in the country, and they can not copy it. How to do the precipitation of knowledge can only see more and listen more. < /p >
P, like many people in department stores, thinks that most of the time, information is acquired rather than professional knowledge. For the simplest example, Jiang Yingtao said that a book about department stores may not be bought, but it is basically in the state of not knowing what to learn and who to learn. < /p >
< p > but for 2014, Jiang Yingtao's goal is also very clear. Denis people's shop should strengthen management and improve service consciousness and quality. There is no doubt about the future of department stores. In the short term, other department stores can hardly catch up with Denis people's shop on their performance. But the most serious business proposition for this "big brother" idea is breakthrough and innovation. < /p >
< p > < strong > Future < /strong > < /p >
< p > < strong > changing the view of < a href= "http://www.91se91.com/news/index_c.asp > > Denis < /a > not my shopping place" /strong > /p >
< p > as the leader of Henan solid department store, it seems to some people that Denis's department store can easily destroy a cock silk confidence. It has the most luxury brand in local department stores, and has served as a guide to many luxury goods entering Henan. < /p >
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< p > < --EndFragment-- > because the high-end of the brand, Denis people's shop has a high age. However, the opening of the subway brings both opportunities and changes to Denis people's shop. Because of the opening of the subway, the consumption of young customers should be increased in the future. Jiang Yingtao said that in order to correspond with the passenger layer of the subway, the people's shop has adjusted the negative level. < /p >
< p > "many customers always feel that Denis is highly positioned and will change this view in the future." In the future, the negative level of Denis's 1 hall, and the 2 and 3 pavilions will be adjusted, which will change many young customers' viewpoint that "Denis people's shop is not the place where I want to buy things". < /p >
< p > < strong > takes the lead in the industry to shuffle men's clothing < /strong > < /p >.
< p > > a href= "http://www.91se91.com/news/index_c.asp" > men's wear < /a > the change of women's clothing is always lagging behind. Denis people's shop in 2014 will also be reflected in the men's clothing. "Men's clothing will be shuffled." Jiang Yingtao said that men's clothing has always been a big problem, for example, homogenization, remove the tag, can not distinguish the brand, the price of the virtual high. < /p >
< p > Denis people's shop will shuffle men's clothing and increase the advantages of business and products. After all, the first function of a department store is shopping, compared with shopping centers. In this regard, the advantages of department stores are obvious. He gave an example: if you want to buy a set of underwear, do you like to buy it in the underwear Department of a department store or shop in a shopping mall? "Therefore, the department stores in the future must increase the richness of goods, and men's clothing will change from this perspective." < /p >
< p > < strong > People's shop should increase 1000 square meters of restaurant theme shop < /strong > < /p >
< p > "in the past, Denis people's store emphasized too much on shopping alone, and in the future it would increase customer service." The service mentioned by Jiang Yingtao will be reflected in two aspects. One is to increase catering, the two is to serve VIP members. < /p >
< p > although the first function of department stores is shopping, the shopping center of department stores is also a major trend of Commerce. "This part is a supplement to shopping, and it is different from the shopping center." Jiang Yingtao said. < /p >
< p > Denis people's shop will have a major adjustment in 2014 and will produce more than 1000 square meters for catering. This part of the restaurant is mainly based on the theme restaurant, and it will be completed in the second half of 2014. < /p >
< p > besides catering, Denis people's store will also intensify its efforts in member maintenance. We will select 2000 members in the people's shop, implement the customer service manager system and carry out the one to one service. Such as travel, free use of the airport's VIP room, high-speed rail station, the introduction of free housekeeping services. "After all, Denis's performance is largely due to membership." Jiang Yingtao said. < /p >
< p > < strong > prospect < /strong > < /p >
< p > < strong > "electricity supplier, we can do it at any time" < /strong > /p >
< p > when it comes to the impact of electricity suppliers on physical department stores, Jiang Yingtao said that the impact of shopping centres on department stores is not so much that electric business has an impact on department stores. It is too early to say how big the electricity supplier will affect the physical department stores. < /p >
< p > Denis will definitely do e-commerce in the future. This part is not just oral. As early as two years ago, Denis began to carry out the framework. The foundation has been well built, and it can be sold online and offline at any time, but it is still a little early. < /p >
The experience and reverence of department store P can not be replaced by electricity providers. Since there is no substitute, we must continue to work hard in these two aspects to achieve the ultimate goal. < /p >