Clothing Knowledge That You Must Know When Starting A Clothing Store
< p > < strong > preparation work < /strong > /p >
< p > < strong > 1, clothing must be sold with good quality.
< /strong > clothes must be sold with good quality. Even if the quality is not good enough, do not sell them to the guests. The style is good. If guests take it back, they will find quality problems and ensure that they will not come again.
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< p > > < strong > 2. The price must be unified.
< /strong > the selling price must be unified, that is to say, we must put an end to the bargaining price < /p >
< p > < strong > 3, price tag must be formal.
< /strong > > a href= "http://www.91se91.com/business/" > price tag < /a > must be formal, do not use that 20 yuan price machine, conditional can buy more than 1000 yuan that barcode price machine, even if we do not use bar code, we are through such a price card to show the formal commodity.
If you look at a slightly regular shop, do you have the price tag without bar code? You can print the price card with software in the same way as before. This method is economical and very good.
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< p > < strong > 4, clothing bag selection.
< /strong > I think it is very important for clothing bags to choose, because clothing bags represent the image of a clothing store.
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< p > < strong > 5, clothing display.
< /strong > finally, clothing display must give people a sense of harmony and comfort. Display is a job that you need to spend time studying. Therefore, it is necessary for us to take a look at the display of shopping malls.
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< p > in short, if you want your customers to think that your store is a href= "http://www.91se91.com/business/" > formal "/a", customers will feel relieved to buy it.
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< p > < strong > how to open a clothing store < /strong > /p >
< p > < strong > 1, the timeliness of fashionable dress < /strong > < /p >
< p > please remember that you sell fashions, and fashion is called "obsolete" at a different time, so try to ensure that the goods you sell during the season are sold out in season, otherwise you will know what is uncomfortable when you are backlog.
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< p > < strong > two, cash principle > /strong > /p >
When you sell a piece of clothing, you don't have any kind of money to lose money, or if you lose money too much, consider it carefully. If you don't sell it now, can you sell it in the near future? You know the principle of cash paramountcy in the clothing store. You can see what the famous leisure shops have for sale at any cost. You will understand their way of doing business: make profits with 60% of the goods, 40% of the goods earn people's popularity, the sale seems to be losing money, but it's also a good choice to earn a lot of popularity. And the "a href=" http:// www.91se91.com/business/ "cash" /a "can be used for re stocking, which is more sensible than a backlog of" outdated "clothes. < p > if sometimes
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< p > < strong > three, management < /strong > /p >
< p > window display, shop layout and so on. We should constantly change. Otherwise, we can go to the big store or other clothing store to see the rigid image and display method. It is good to learn more.
The way of speaking and selling the guests needs to learn more and think more.
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< p > < strong > managing five key words < /strong > < /p >.
< p > < strong > personality: < /strong > if you exclude a small clothing store that mostly comes from low-grade wholesale market and operates low price as "characteristic", "small shop" is the endorsement of personality and customs protection.
Many shops are increasingly displaying their individuality and winning in the sea of "shops".
On the contrary, the brand produces all kinds of clothes that do not necessarily reflect the designer's personality, but it must be most suitable for the consumption needs of most people in the market.
Such design is inevitable.
In the eyes of the pursuit of individual character, it is easy to appear dull and old-fashioned.
This is the survival space of small clothing stores.
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< p > > strong > Fashion: /strong > no doubt, the a href= "http://www.91se91.com/business/" trend of the small clothing shop, the trend smell, /a is always faster than the shopping mall, many more than a year and a half, less than a month and a half, like the recent hot camellia flower ornaments, umbrella skirts, wide belts and so on, all of which are popular from small shops.
This is the key to the survival of small clothing stores.
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< p > strong > material benefit: < /strong > this is called "real benefit" rather than "cheap", because now the price of small clothing store is no longer a synonym for cheap, the average price of many shops is up to seven hundred or eight hundred yuan, and some goods are even thousands of dollars.
But compared with shopping malls and franchised stores, the gold price of clothing at the same price is often much higher than that of shopping malls and franchised stores.
Therefore, weighing its personality, taste and uniqueness, its "cost performance" is still higher than many brands.
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< p > > strong > Close: < /strong > no else recognize the attraction of the clothing store to you, or cute or spicy, or the beautiful environment, although there is no name store shop side of the dull, but a bit more delightful "a href=" http://www.91se91.com/ business/ "personal color < /a", you can see from the owner's ingenuity.
Compared with shopping in large shopping malls, the customers prefer to have a little mysterious feeling in a small private space.
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< p > strong > flexibly: < /strong > unlike shopping malls and stores, the price tag is so clear that there is no suspense. Small clothing stores are mostly able to bargain. The price of uncertainty will certainly bring psychological stimulation, although the process of price cutting will also make people headache, but the subtle feeling of ups and downs and ups and downs is also stimulating.
One of my friend's remaining secrets during work is to rush into the store and fight with the shop owner for several rounds.
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< p > there are actually some other things, such as negotiation skills of purchasing, planning of promotional activities and so on. I hope you can learn more.
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