Li Rixue: Temple Library From 1 Billion To 100 Billion Is Not Impossible.

< p > the performance of the temple luxury Carnival shows that China has a huge potential for high-end consumption. It also proves that the temple library has chosen a correct mode from another aspect.

The dream of Chinese CEO Li in Temple library is to achieve the scale of 100 billion, even though sales in 2013 were 1 billion yuan.

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< p > Li Rixue thinks that the scale of 100 billion is not far away.

Because Temple library is not to be an extravagant electricity supplier, but to create a high-end consumer platform.

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< p > < strong > > a href= "http://www.91se91.com/pioneer/" > O2O mode < /a > solve trust problem < /strong > /p >

< p > the Patek Philippe star moon Tourbillon watch with the value above 2 million 700 thousand is sold to the Chengdu library club.

This also proves the correctness of the initial selection of the storefront store, because the value of such products is not likely to be completed online.

The development mode of the initial line of the temple library is also in line with the most popular O2O mode nowadays.

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< p > Li Rixue turned out to be a traditional household appliance industry.

Although in the traditional industry, he has been quite concerned about the emerging electricity supplier and the Internet industry. In addition, he has his own judgement on China's overall consumption trend: in the future, China's first, second and even three or four line cities will be in the process of consumption upgrading.

The size of high-end consumer groups will continue to grow.

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< p > how to cut into high-end consumer groups? Li has chosen to enter the field from second-hand "a href=" http://www.91se91.com/pioneer/ "luxury consignment" /a.

5 years ago, this was a very unpopular industry, with few competitors and no industry standards.

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< p > the temple library is doing electric business while opening the line.

Second hand luxury goods come from all over the country, and website sales are also for all parts of the country.

In this process, set up a team of appraisers, and gradually make the standard of second hand luxury goods.

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< p > the Temple store opened at the beginning. Li Rixue believes that luxury can hardly solve the problem of trust through online channels.

To do high-end consumer service, trust is the most important.

And the establishment of trust depends on word of mouth.

"We do luxury appraisal, do consignment and do after-sale maintenance, all in order to build a platform for trust", Li Ri theory. Service is the most important thing to build trust.

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< p > "at present everyone is talking about O2O, there is a shop under the meaning line, and a website is O2O." Li Rixue thinks this is ridiculous. If the online and offline connection is not complete, the consumer can not get through, and experience inconsistency can not be called O2O at all.

The real O2O should be a unified price and service on line.

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< p > from the quantity of products displayed, the library shows only some products of the temple library website, and those products that users need more for experience.

If a user wants to consign luxury goods, he can either send them or send them to the clubhouse himself.

Users with wired service needs can shop in the clubhouse, and can also communicate with maintenance technicians and appraisers.

That is to say, the clubhouse is a place of experience.

The fact also proves the value of the Clubhouse: the average price of the online customer in the temple library is 6000 yuan on average, but the average passenger price is 15 thousand yuan under the line.

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< p > < strong > sword high-end consumer market < /strong > /p >

< p > August 2013, the temple library got the C round of tens of millions of financing.

Li Rixue revealed that this year the temple library can achieve 1 billion sales.

"In the future, our annual sales target is 100 billion," Li Rixue said.

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< p > facing reporters' query of this data.

Li Rixue analyzed the current situation of consumption in China: the annual consumption of luxury goods by Chinese people is about four and five hundred billion. According to the calculation method in our industry, 20% of the luxury goods can be circulated again, that is, one hundred billion market plates each year.

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< p > for many high-end consumers, he may buy luxury quarter when he is in Milan fashion week or when new products are released. After buying new models, the old ones will not be used any more, so they will settle down.

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< p > at present, the consumption level of the one or two and three tier cities is very obvious. For example, Beijing, Shanghai and Guangzhou belong to the first level of China's "a href=" http://www.91se91.com/pioneer/ "high-end consumer goods < /a", such as Dalian, Qingdao, Changsha and Chengdu, which may belong to second levels, followed by third or even fourth levels.

In the context of consumption upgrading, luxury goods have a recycling base.

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< p > China's second-hand luxury goods have not been done, because China has no standards, once the standards are made.

Scale is no problem.

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< p > "if it is just a consignment sale, selling a luxury package or a watch, the temple library can achieve 100 billion in 5 years, that is to brag", Li Rixue said, the temple library is only beginning to enter the high-end consumption crowd from the second hand luxury goods, but the goal is to make high-end consumption < a href= "http:/ /www.91se91.com/pioneer/" > service platform < /a >.

It has accumulated enough high-end users, not only to buy packages and watches on a platform, but to access more services.

For example, the temple library opened the automobile channel, immediately opened the aircraft channel, and opened the tourism channel next.

Through these channels, these segments of high-end consumer service standards are made, so that high-end consumers can experience consumption on this platform.

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< p > the high-end consumption platform of temple library is not only a shopping platform, but also a high-end consumer communication and < a href= "http://www.91se91.com/pioneer/" > social networking platform < /a >.

In 2013, the temple library organized a charter flight to Hongkong for shopping.

In the future, there will be more and more activities of this type, such as charter flights, museums and so on.

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< p > Li Rixue said that the pace of internationalization of temple library will accelerate in 2014.

In the overseas library building, acquiring company and other actions are in progress.

When the monastery becomes a global high-end consumer platform, the 100 billion goal will not be a big problem.

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