Brand Design And Promotion Of High-End Business Casual Wear

The concept of "P > high-end a href=" http://www.91se91.com/news/index_f.asp "> business women's wear > /a > brand is generally based on the consumption needs of women's clothing brands.

This consumer group is mostly corporate executives, government staff and white-collar workers. This consumer group has relatively full consumption capacity in the economy, and has higher requirements in life. It also has a deeper understanding of beauty in spirit. According to the occasions they often go out, they also need to match their costumes. The style of dress also reflects the lady's handsome, capable, elegant, and charming women.

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< p > to better operate a href= "http://www.91se91.com/news/index_f.asp" > high-end business casual dress < /a > brand, the Chinese Industry Research Institute believes that it is necessary to understand the material and spiritual needs of consumers at this level. First of all, the design style of high-end business casual women is of course conforming to the identity of consumers, and secondly, it is suitable for occasions where consumers often come in and out.

Again, to show the psychological needs of consumers, and so on, this part of the fashion design style that people mostly need is fashionable, handsome, capable, intelligent and elegant, without losing women's charm. The design pays attention to unique creativity, low-key luxury, requires the fabric quality is fine, the craft is exquisite, and the structure should pay more attention to the coordination of proportion and segmentation.

And pay attention to the fluency of lines.

Clothing has high quality requirements.

Ms. Ren said that "the brand must have its own unique style and soul, and design is the soul of a brand."

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< p > past and present, whether big or small brands are able to enter the international market, they are invincible in the fierce market competition, and they are trying all kinds of operation strategies. The well-known brand clothing enterprises with relatively strong capital are using direct selling mode, opening up exclusive stores in the prosperous sections of the major cities, and setting up multi-level market demands, not only for clothing, but also for clothing accessories, bags, shoes, cosmetics and perfume, to expand the popularity of the brand.

There are also some medium business casual women's brands, on the basis of striving for product upgrading, setting up counters in the shopping malls of major cities, relying on the strong passenger flow in the mall, constantly improving themselves, expanding brand awareness, and setting up franchised stores in two or three cities, etc., and this level of business and leisure brands also create innovative service items. For example, Ren Ping dress has set up advanced marketing activities such as advanced customization, image design, membership and alliances, which not only broadens the consumer market, but also receives more attachment and favor from the brand.

Although this part of the business casual dress brand is not as strong as the former's competitiveness, this group is officially ready to accumulate, and its potential competitiveness can not be ignored.

And the business women's clothing brand in China is in this stage.

The rise of women's clothing brand at this level will drive the overall development of China's garment industry.

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< p > < < a href= > http://www.91se91.com/news/index_f.asp > > high-end women's wear > /a >, it is a common feature to first enter the first tier Business District of the first tier cities and enter a shopping mall and shopping center, and then gradually enter the second tier cities. The storefront is set up in the form of shopping arcade and store in store, and the store area is generally more than 150 square meters.

The positioning of high-end business casual wear brands determines the same path strategy adopted.

Beijing and Shanghai are still the first choice cities. The storefront is in the form of shopping center shops and shopping malls. The store area needs more than 150 square meters, so that the brand image can be highlighted.

Or to build a "fashion life Pavilion" by opening a small store in a large store, but in the early stage of entering the market, the operation cost is too large and the risk of operation is large.

Therefore, in the initial stage, consider entering a shopping mall or shopping center to set up shop.

For example, if you enter Beijing, you can choose exclusive stores in Xinguang Tiandi and China World Trade Center. When you enter Shanghai, you can choose exclusive stores in Jiu Guang Department store and Hong Kong Hui Yuan center.

At the same time, in order to accurately grasp the market, adjust the market strategy, establish a good operation ability, take straight battalion as the best.

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< p > establishing brand awareness, reputation and loyalty requires not only terminal consumption groups, but also shaping influence in the industry, so as to integrate resources more effectively.

From the research on the promotion strategies of the above four brands, we can learn from the enlightenment that high-end magazines are the general promotion method for international first-line brands and high-end women's wear. < /p >

< p > the brand of China's women's clothing market is now gathering, especially the strong march of international brands. < a href= "http://www.91se91.com/news/index_f.asp" > China's high-end business casual dress brand < /a > facing greater challenges, but the competition pattern has not yet been formed, and there are still market opportunities.

Developing a product of high quality and outstanding brand personality is the key to winning the market. How to highlight the brand personality? From the use of accessories and the grasp of product style, we need to make differentiation, making it unique in many business casual dress series, forming a model of target consumers' dress, and becoming the best choice for target consumers to dress.

Our goal is to create an internationalized national product. Our mission is to spread China's 5000 year long culture through the brand to the whole world. Therefore, we need to extract elements from Chinese culture in our product development, and deduce it more pure and fashionable, not only to Chinese consumers, but also to the resonance of international fashion.

Simplicity and elegance are the overall styles of the above brand business casual ladies.

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