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2013 China's Children's Shoes And Clothing Industry's Hottest Keywords Inventory

2014/1/3 14:13:00 99

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Children's Clothing Brand Children's Fashion Week Daddy Where To Go Gucci Anta 360 Children's Wear Babu Bean

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 2013, China's < a > children's shoes and clothing industry < /a > is a year of turnover, and the brand is moving with the tide. Luxury magnates seize the high-end children's clothing market and start the industry's "high-end" war. Brand marketing is becoming more and more interactive and entertaining. Terminal service awareness is constantly improving, and more businesses put the needs and experiences of consumer groups in the first place. The taste of the market is on the rise, whose products are fashionable enough, and whose service is considerate enough to win the hearts of consumers. 
At the beginning of the new year, let's take a look back at what happened in the past year and summarize the key words of children's shoes and clothing industry in 2013! p
 key words 1: Children's fashion week 
 >: < a > International Fashion Week < /a > has always been the home of men's wear and women's wear, and children's wear is rarely seen. As more and more international brands reach their children's clothing, children's fashion is also attracting much attention. The domestic children's clothing brand has been on the stage of the international fashion week after brewing for a long time. 
 typical case: in March 19th, the first global a > children fashion week < /a > was opened in London, and the beautiful mother chao chao T showed up to show the latest fashion of the luxury fashion brand children's series. 
 October 25th -11 2, the China International Fashion Week was held in Beijing. Tutu Znson's children's wear, 1001 nights, leaf and children's wear 2014 spring and summer show became a highlight of the fashion week. It is understood that this is the first time children wear designer entered the mainstream fashion week stage. 
 keyword 2: paternity fever 
 exposition: all along, children's shoes and clothing brands pay more attention to "family marketing" and form a good interaction with consumers. This year, Hunan TV's paternity program < < a href= > http://sjfzxm.com/news/index_s.asp > > where daddy goes < /a > has become popular, which further boosted the upsurge of parenthood. Businesses have launched various kinds of parent-child activities, and the family package has also become a hot selling product. 
 typical case: in 2013, the "flying singing and dancing club", which is based on the children's fashion show, was built by Parker lane and Golden Eagle cartoon TV. It was held in eight cities such as Zhengzhou, Xi'an and Fuzhou. 
Li Changlun, general manager of children's clothing at P > T100, submitted a proposal on "children's day changing parent-child Festival, parents should take a statutory holiday" at the two sessions this year, calling for "61" every year to allow parents to take a statutory holiday and spend time with their children. 
 November 15th, the 2013 Quanzhou first parent-child Sports Association and the angel public welfare press announced the exclusive title of the "tick dat children's clothing", which indicates that this year's grand event of parent child activities has been officially opened. 
 key words 3: high-end luxury 
 explain: the new generation of young parents are willing to spend money on their children, consume energy and be willing to choose high fashion for their children. Based on this, the luxury magnates are aiming at the high-end children's clothing market in China. In 2013, a > Gucci < /a > Burberry, Dior and other international luxury brands launched a series of children's wear, and the "high-end" war intensified. 
 typical case: in June 19th, Semir clothing purchased zhe Mu Shang, the parent company of GXG. The business structure of the company included gxg.kids, a high-end brand of children's clothing. Subsequently, Semir took the Sarabanda and Minbanda two high-end brand of children's clothing in Italy. 
 2013, the British luxury brand KLAOSD launched the brand globalization strategy and positioned itself as a high-end brand in the Greater China region. 
 key words 4: hot play is implanted in advertisement 
 exposition: Children's products are bought by young parents. This year, some brands will target their children in the 1980s and 1990s. Advertising is one of the most important marketing methods in their favorite hot play. 
 typical case: in July this year, Kasiron released the hit show "angel coming tonight" to insert ads into her mother's group precisely. 
 September 2nd, by the director's debut, the urban emotional drama "little Daddy" is hot. The green box children's clothing provides the costumes and all costumes for the protagonist in the summer, and shows a child who has grown up in the United States and is full of fashion sense and vigor. 
 keyword 5: industrial cluster 
 exposition: in order to better promote the development of regional children's wear, < a > children's shoes < /a >, in 2013, local governments increased their support for the industry, and put more and more children's clothing and children's shoes market into practice. At the same time, branding companies are also actively responding to policies, innovating together, giving full play to the advantages of industrial clusters, looking for market development trends, cracking down on Industrial Development Plight and seeking common development. 
 typical case: in June 21st, the Wangjiang major project was launched in Anhui on the spot to promote the opening ceremony of the 500 thousand children's wear Industrial Park. The industrial park plans to build 469 mu of land, and plans to introduce 500 clothing and supporting enterprises in Zhejiang and other places. 
 June, the Wenzhou Wenzhou children's shoes brand operation center, which was led by the children's shoes Association of the city of Wenzhou, tried to sell the children's shoes of more than 200 member enterprises of the children's shoes Association, providing a one-stop service for the global customers to warm up the purchase of children's shoes. 
 August, the Humen town government officially announced the implementation opinions on vigorously supporting the development of children's clothing industry, and said that by 2020, the output value and sales of Humen children's clothing will occupy 30%-40% of Humen's clothing and clothing industry. 
 August, the Chengdu International Trade City cowboy children's clothing and fabric area officially opened the street. The more than 500 merchants of the former Lotus Pond market responded to the "North reform" strategy and moved to this point. This marks the first domestic cowboy children's brand incubation base settled in Chengdu. 
 key words 6: Micro activity 
 exposition: in 2013, "micro activity" became another popular word for micro marketing after "micro film" and "micro animation". Nowadays, the brand of children's shoes and clothing has become more and more skilled in the use of micro-blog. Some businesses have launched frequent micro activities to attract more fans and draw closer distance from fans so as to achieve more ideal marketing results. 
 typical case: in June, < a > Anta < /a > children joined hands with the champion fund to launch their father to go home for an hour in advance, and call for busy father to spend more time with their children. After the launch of sina micro-blog, the event immediately triggered a heated discussion among netizens. 
 September, parkland children's wear launched the Mid Autumn Festival Charity hiking activities, attracting many fans to participate in the event, the number of forwarding 90653 times. 
 key words 7: Entertainment Marketing 
 exposition: this year, entertainment marketing has emerged from many marketing methods and become the weathervane of children's footwear industry. With the help of entertainment marketing, the brand can not only attract the eye of the "children group" of the product users, but also cater to the psychology of the "young parents" of the product purchasers, and the marketing effect is self-evident. {page_break} 
 typical case: in May 11th, the large Chinese children's singing program named "new Chinese sound generation" named < a > 360 degree children's wear > /a "was first broadcast in Jinying cartoon TV, which opened up a fresh music world for Chinese children. 
 September 10th, the ABC brand joined hands with Tencent children and cool listening network to create the "ABC China's first moonset" children's pop music talent show. 
 key words 8: brand integration shop 
 expounds: in the era of service, brand manufacturers actively create free and easy shopping space for consumers. Large brand terminal experience stores and brand integration shops emerge as the times require. In the brand integration store, consumers can freely choose clothing products including different styles such as leisure wind, sportswear, fashion and so on. 
 typical case: in January, ROOKIE officially entered the Fujian market and opened up an area of more than 200 square meters of children's clothing integration shop. This is a comprehensive shopping mall that integrates Nike, Nike Action, Jordan, Converse, Levi s and the five international first-line children's brands. 
 June, Kunming Hubei Xiantao chamber of Commerce summit. The Xiantao chamber of Commerce will jointly build the first large supermarket for children's department stores in Yunnan province. The scale will exceed 2000 square kilometers, and it is expected to absorb more than 100-200 baby brands. 
 keyword 9: channel sink /p >
 exposition: according to relevant statistics, three or four line cities distribute about 42% of China's population, 60% of income and 66% of the middle class, which is a market with huge consumption potential. In the case of international brands competing for high-end channel resources, some brands began to sink channels, with the original brand advantage, expand the three or four line market. 
 typical case: this year's a > Anta children's wear < /a > entered the rapid development period. In 2013, the China Daily reported that its children's sporting goods shop had reached 811. 
 in the first three quarters of 2013, the brand income of Semir Barbara increased by 20% compared to the same period last year, accounting for 33% of Semir's clothing revenue and 5 billion yuan of terminal retail sales. Semir has implemented a channel sinking strategy for its children's products and developed four line channels. 
 2013, XTEP group has devoted new attention to XTEP children, expanding the scale of XTEP children's market, and planning to reach 300 retail outlets in 234 cities before 2014. 
 keyword 10: capital market /p >
 expounds: the operation of a brand needs capital support, with the help of capital tools, the standardization of enterprise development, the steady expansion of the market, and the promotion of brand in a more benign direction. Although children's shoes and clothing industry has not yet welcomed the listing trend, some enterprises have made enough preparations to get ready. 
 typical case: in July 18th, the Straits equity trading center was officially opened. Among the first 49 listed companies, 4 of the children's shoes industry chain from Quanzhou, such as beibingtong, kudu Du, Mai Sen shoes and Babu culture, are on the list. 
 August, the Guangzhou city 100 million children's products Co., Ltd. was officially listed as the "Qianhai equity trading center" in Shenzhen, marking the successful entry of T100 children's clothing into China's OTC capital market and opening up a new chapter in the leaping development of enterprises. 
 keyword 11: "double 11" promotion 
 exposition: "double 11" has entered the fifth year in 2013. Many children's shoes and clothing brands have made preparations for the "double 11" promotion war early. This year's "double 11" has been called "the strongest online shopping tide in history" by netizens. It is reported that on the day of "double 11", Tmall Taobao Alipay reached 35 billion, an increase of 83% over last year's 19 billion 100 million. 
 typical case: in 2013, "double 11", < a > GXG < /a > single brand performance exceeded 100 million, and its children's wear brand gxg.kids was 300% growth for the first time. 
 this year's "double 11", Semir's record is outstanding, with a total sales volume of 100 million yuan, of which balbbara is ranked the top of children's clothing brand, reaching about 40000000 yuan. 
 key words 12: animation card 
: compared with hard and broad, the advantage of animation marketing is obvious. Through the soft marketing mode of animation marketing, consumers can remember brands in subtle ways. Since the beginning of this year, more brands have joined the ranks of animation marketing. They have launched exclusive cartoons and launched a series of derivatives to boost the overall upgrading of their brands. 
 typical case: in March 30th, the Kanding brand officially launched the animation culture project, and its large-scale 3D racing theme inspirational animated cartoon "K era" was launched at the end of the year. 
 June 9th, < a > Yong Gao Ren < /a > formally entered into strategic cooperation with Shanghai Shen Dong Culture Communication Co., Ltd. at the ordering meeting, and invested in making the first brand of the animated series of public welfare short films, thus taking the first step of the marketing strategy of Yong Gao people's original micro animation. 
 Kung Fu animation company, together with the cartoon made by the small leather and the CIC dragon brand, has achieved excellent results in the four major TV stations and the famous video websites. And Kung Fu animation another masterpiece -- stupid mouse brand namesake animated cartoon is also about to launch. 
 September 2nd, the animated cartoon < < a href= > http://sjfzxm.com/news/index_s.asp > Babu beans > /a > was first broadcast in the animation theatre of CCTV children's channel. The film is jointly built by Babu bean and CCTV Animation and Hangzhou mysterious technology. 
 key words 13: public welfare line 
: Children's industry needs the precipitation of love. As a brand of children's shoes and clothing, it should not only make good products, but also shoulder social responsibilities, care for children in remote areas, encourage more social love people to pass love together, transmit positive energy, and help children grow healthily. 
 typical case: in March 29th, Mamie Marka children's wear and Beijing Normal University jointly launched the "future star love project" public welfare activities, which will last 5 years, covering 10 provinces and nearly a thousand schools in the country, and donating materials worth more than 30 million yuan. 
 2013, Hongkong's WISEMI a > children's wear brand < /a > join hands with the next generation of China Education Foundation to start a "public welfare project". In the nearly 300 one-stop children's fashion department stores, the charity sale is carried out in the form of "donating one yuan for one dress". 
 September 15th, Fujian's top 00 Group signed the brand of Shenzhen TV host Qiang Zi as the spokesperson of the brand image, and acted as the "ambassador of public welfare of love" to jointly promote the development of caring for children's love and public welfare undertakings.