See How The New Designers Start Their Own Brand.

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< p > Review 2013, there are many new fashion designers such as Christopher Kane, Phillip Lim, Victoria Beckham and so on. They are quietly working hard to start their own brand name, and their efforts are obviously not in vain. Now let's see what way they are going to start their own brand.

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< p > > strong > A. cross-border cooperation to raise visibility, < /strong > /p >

< p > < strong > representative figure: Christopher Kane < /strong > /p >

< p > 2013 is a year when Scotland's a href= "http://www.91se91.com/pioneer/" > new designer "/a" Christopher Kane has a bumper harvest. Not only will he win the 2013 Designer Award in 2013, but also become a member of the famous luxury group Kering, and plans to open the first boutique in London by the end of 2014.

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< p > from baboon to mushroom cloud, from starry sky to fluorescent rainbow, Christopher Kane and her sister, the same name fashion brand Christopher Kane, can bring new talks to the fashion industry every season.

In fact, Christopher Kane is also an ambassador for tourism in Scotland, in addition to designing clothes for his own brand, and is also very good at cross-border cooperation with broader fields.

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< p > nowadays there are numerous new designers. But not every designer can be as smart as Christopher Kane. He works with Lancome to launch lip gloss, design jewelry for Swarovski, design clothing for singer's video tapes, and make advertisements for hairdressing products. He constantly travels in many fields, not only improving her popularity, but also developing her own design ideas.

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Products designed by P Christopher Kane are popular with IT Girl and celebrities, but the price is not as close to the people as they imagined. The price of products is generally between 200 and 3000 dollars. The target customers are those who have their own philosophy of clothing and have a certain spending power.

The products designed by Christopher Kane are very much less than a href= "http://www.91se91.com/pioneer/" > /a >. Many times, when you haven't seen the brand logo, you know that it is his works.

Every piece of his work seems to be very intimate, like the quality of the old grandmother's stitches, precious and warm.

Brand names such as Christopher Kane can create many popular products every season.

In 2009, his fifth personal series was robbed on the famous website Net-A-Porter for 24 hours. Such a good result is really amazing.

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< p > < strong > B. get away from the minority and win the heart. < /strong > /p >

< p > < strong > representative figure: Phillip Lim < /strong > /p >

P > in the 2013 CFDA "American Fashion Designer Association Award", the name of the designer Phillip Lim is listed, and his personal brand 3.1 Phillip Lim product line covers men, women's clothing, accessories, and in the 2013 CFDA, he was the title of "annual accessories designer".

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< p > although 3.1 Phillip Lim is not a professional accessory brand, its bag has long been fashionable among fashion people.

As a new generation of fashion designers in the US, Phillip Lim launched its own women's clothing brand 3.1Phillip Lim in 2005, and opened its first flagship store in the SOHO District of New York after the end of the men's wear in the first quarter.

In the flagship store in New York, Phillip Lim's bags are placed in the middle zone, and most customers who enter the shop are rushing to the bags of their home.

Although the bag of its home can not be seen from the package, the Logo of the brand, but the zipper accessories and the design of two big ears have become the most characteristic invisible Logo.

Phillip Lim, which contains unique details and material oriented design style, has left many classic styles in the accessories introduced by the brand 3.1 Phillip Lim year after year.

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< p > if you observe carefully, it can be seen that the design of Phillip Lim is not too a href= "http://www.91se91.com/pioneer/" and "alternative /a", but is very friendly and feminine. It seems that it wants to break away from the small crowd and take the popularity as the precursor, and at the same time create a low-key calm.

In fact, Phillip Lim is also very clever to separate itself from the minority, because designers have to survive. It is impossible to simply ignore the needs of the market in pursuit of an alternative.

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< p > < strong > C. open shop to expand the same brand name < /strong > /p >

< p > < strong > representative figure: Victoria Beckham < /strong > /p >

< p > in the fashion industry, Victoria Beckham can definitely be called a model worker. She is not only a brand designer and a mother of four children, but also a shop and a house buyer. When everyone is wondering how Victoria is so busy, how can Victoria still have time to sleep, but people have recently taken time to participate in the planning and preparation of the twelve edition of the French version of VOGUE.

Victoria's outstanding performance in the fashion industry led her to win the award of the best designer brand of the British Fashion Awards in 2011, and Victoria won the award at the "fashion bazaar" 2013 "Annual Women" Awards just a few days ago.

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< p > it is reported that Victoria Beckham has topped the list of the most searched designers in the 2013 released by search engine "Bing" recently.

This result may be closely related to her launch of a href= "http://www.91se91.com/pioneer/" online shop < /a > in May last year.

Victoria said in an interview with the media that she saw the concept, hue and design of the website very seriously.

"They must be consistent with my image and personal aesthetics, and provide the best shopping experience for my customers."

Victoria said.

Obviously, this is another effort made by Victoria, a fashion icon and designer, in order to expand the brand of the same brand.

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In 2008, P launched its first line of products in New York fashion week for the first time in 2008.

In just a few years, she has successfully pformed from the fashion hot mom, singer and other roles to a new designer, which is inseparable from her efforts and efforts.

Victoria often likes to wear a simple cut tight dress, with a pair of sunglasses, a pair of high-heeled shoes and a small satchel, which seems to be very simple, but it can achieve the effect of being beautiful.

Every time I talk about my fashion sense and taste, Victoria always refers to three people's names, namely, Grace Keri, Jackie Onassis and Audrey Hepburn, that is, they give her inspiration to dress.

Victoria duplicated her style of dress and personal preferences to her brand design. Her handbag brand launched the autumn bag series in 2011. It once launched a big package, a href= "http://www.91se91.com/pioneer/" and "trend /a", in the design of the exaggerated IT style.

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