The Founder Of Shop No. 1 Summed Up Entrepreneurship In The Ten Sense.

< p > I have been feeling and absorbing the positive energy of you all the time.

As the saying goes, ten years of trees, a hundred years of trees.

First of all, I would like to congratulate you on your brilliant ten years. I believe that in the next ten years, the next fifty years and one hundred years will be even more wonderful.

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< p > < strong > why entrepreneurship? < /strong > < /p >

A lot of people here have been established in the past. P, many people are starting their own businesses, and many of them are interested in starting businesses in the future.

But have you ever thought deeply about what the purpose of your business is? Because the work is not satisfactory now, you want to escape from the workplace, leave the workplace constraints, bureaucracy, office politics and ceiling. You still envy those successful people, such as Ma Yun, Yu Minhong and Ma Huateng, who want to win fame and fortune in the sand.

Today, I would like to share with you some thoughts on my two venture, and I hope you can have some experience from my understanding or take some detours.

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< p > < strong > the first realization of Entrepreneurship: starting a business is a marathon, not a 100 meter sprint.

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< p > if you don't want to be a century old shop at the beginning of your business, you can't be an evergreen enterprise.

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< p > > when I first started my business in the United States, I was an aviation management software. When I got the project, I started writing software immediately. But after a year's writing, I found that the software structure was wrong. It was like a spaghetti in Italy, which made the writing more complex and more difficult to write.

So, it's a waste of one year to overthrow and restructure the software.

But this is only a technical problem. The more important thing is the establishment of culture and core competitiveness.

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< p > when I set up shop No. 1, my partner Liu Junling and I were in a little room, less than ten square meters, and a table. Before recruiting the first employee, we spent a lot of energy to consider the spirit and culture of the enterprise.

Two pages of paper were written, but later it was too long to remember.

We shrunk it into half a page and say we can't remember it.

Finally, it turns into 8 words. Two people sorted separately, and found that they are identical: honesty, customer, execution and innovation.

As a result, these 8 words have become the cornerstone of our enterprise, so that our enterprises have < a href= "http://www.91se91.com/pioneer/" > soul < /a >, and we put it into every action.

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< p > < strong > pioneering second insights: entrepreneurship should be difficult and difficult if it is not difficult.

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< p > I found that I had thought a lot of ideas before, and looked back at others. They did not do anything. If they did not cross the ridge, the value would be very low.

Even if it is a very new idea, if some tycoons find something valuable, once they enter, they will crush you to death.

However, it is not difficult to say what you are going to do. You must know where the difficulty is. In addition, do you have the tools and tools to solve this difficulty and finally have perseverance?

For example, at the beginning of our business, we analyzed how to cut e-commerce.

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< p > I did e-commerce in Amazon in the early days, and participated in the process of Amazon's acquisition of excellence in China.

We will analyze the e-commerce in China, and find that many vertical industries are doing business, making clothes, doing books, doing mothers and babies, and doing all kinds of vertical areas.

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< p > we say why we can't sell everything, such as selling department stores or fast food products.

We think the idea of this online supermarket should be very good and new. As a result, the idea is not new, and there are many attempts.

Such a good idea, why did they not do it? The difficulty lies in the supply chain management, supermarket goods are large, heavy, easy to leak, easy to damage, short shelf life.

It's hard! Knowing the difficulty does not matter. It depends on whether we have core competitiveness in this area. Can we solve this difficulty? Is there any value? After overcoming this difficulty, we find that the importance of quick selling products is huge for our current development.

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< p > one is to avoid direct competition with other websites at that time.

The two is the demand of the masses and the fast access of customers. We now have 47 million of the customers.

Three, fast consumer goods purchase frequency is very high, so quickly help us build a strong viscosity active customer base, for our subsequent development to lay the foundation.

It doesn't matter. We know where the difficulty is, and we can solve this problem, but unlike Goldbach's guess, I have no way to prove it.

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< p > < strong > entrepreneurship third insights: start looking for your a href= "http://www.91se91.com/pioneer/" > passion < /a >, passion will make it impossible to become possible.

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< p > Jobs also said that the only thing that brought me to this day is what I love.

If you haven't found it, you must go on looking for it. Don't give up. When you find it, your heart will tell you.

This passion is what you are looking for.

Just now, I listened to Zheng Hao, the Yangtze River alumni, telling him about his voyage. He was very encouraged by it and found his passion.

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< p > actually, to start a business is to find passion, that is, to think of it when you eat, and to think of it when you sleep.

The first thing I want to do every morning is to work in the office, because I thought a few good ideas yesterday to achieve it.

I know that when I go to work today, I will encounter many difficulties, some of them are technical problems, some are personnel problems, and all kinds of problems will happen.

But I am eager to meet these challenges. Without these challenges, there is no need for me to do anything.

When the sea flows across the river, the hero shows his true colors.

Passion is very important. If you don't find it, keep looking. Don't give up. When you find it, your heart will tell you.

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< p > < strong > entrepreneurship Fourth Enlightenment: like-minded partners will make entrepreneurship more enjoyable.

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< p > Yu Minhong talked about his partners. I think partners are very important in the process of starting an undertaking.

I had a good experience, a bad experience.

A bad experience was that I had a cash flow problem when I started business in the United States.

We made software at that time and paid us a sum of cash every time we completed a milestone.

Once we were late and did not do it on time. There was a problem with the cash flow.

I held a meeting of the management staff and said that there was a problem in the fund next month. First of all, I didn't pay the salary, all the executives paid half salary, and the staff paid attention to it.

On the morning of the second day, my CTO waited for me at my door. When I came in, he closed the door and handed over his resignation.

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< p > Creating Shop No. 1 is very interesting. Jun Ling and I are all executives of DELL. Mike DELL is the matchmaker who we know two people. He introduced me to Jun Ling. As a result, the two of us left together and started business.

I think it's very important to be a partner. First, the values should be consistent and the values should be very consistent. First of all, what we do is a career, not a thing.

The second is to be very pparent to each other.

Third if there is complementarity, that's the best.

With very good partners, it is very simple and fun to find entrepreneurship.

When we are in trouble, we will clap each other's shoulders and say no matter. In the future, these frustrations are our stories.

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< p > remember we have a little success. When small business grows, we will celebrate and often go to the Jun Ling family to drink.

Because he was an Australian emigrant, he often brought wine from Australia, but I had more liquor than he did. He often tasted a few mouthfuls, and the rest of the wine was drunk by me.

Mutual respect and motivation make entrepreneurship very interesting.

But the relationship between partners needs to be maintained, because we are all very strong and have a large team in large enterprises.

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< p > we have a very good a href= "http://www.91se91.com/pioneer/" > mechanism < /a >. Every two weeks on Friday, at 9 o'clock in the morning, the door is closed, no one is disturbed, half an hour is criticized and self-criticism.

At this time, we can all spread out. What you have done well in the past two weeks, what has not been done well, what decisions have been made and what decisions have been made are wrong.

We never care about whether this is true or not.

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< p > but to find out where the truth is.

As long as we really find the truth, we will go forward without hesitation.

Even if we have a big difference, it doesn't matter. We call our team together to help us sort out our thoughts.

What do I think is the best decision to make? It was a totally different opinion between the two of us. We called the team in. We discussed it. The last thing we came up with was the team plan, not the plan of the two of us. Our two plans were overturned. This is the best decision we have made.

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< p > < strong > pioneering fifth senses: in the course of starting an undertaking, the speed of decision is often more important than the quality of < a href= > http://www.91se91.com/pioneer/ > decision /a >.

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< p > in the process of entrepreneurship, especially those related to the Internet, I think the speed of decision-making is more important than the quality of decision-making.

Why? Because if we didn't make a decision at that time window, the chance would be lost and no chance to make this decision.

Because the amount of information on the Internet is very large and the speed of dissemination is very fast, we must make a very quick decision.

From the first 10 square meters to the office facing a table, we moved 5 offices, but we always sat in an office, making a decision discussion and pushing ahead immediately.

It's okay to be wrong for a while, because we know that the general direction is right. We must move forward and not stagnate.

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< p > but we have an error correction mechanism that allows us to look back at every decision we made in the past two weeks or not.

In this way, let us always move forward.

Maybe it's zigzag's way forward.

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< p > < strong > pioneering sixth senses: dare to deny yourself, you will not change your life, others will win your life.

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< p > dare to deny yourself.

When I was studying at Cornell University in America 30 years ago, what I most desired was to go to a once great company, a company in the ascendant at that time, to do an internship. The company was called Kodak.

As we all know, Kodak was the first to invent digital cameras. But when digitalization changed the industry, Kodak did not keep up with it, and did not dare to change its life.

We have been reflecting on ourselves and being prepared for danger in times of peace. Why do I say this? For example, mobile, I think that mobile is not simply moving to mobile devices, but rather a revolution.

In the past, we talked about how e-business changed traditional retail, so that customers can stay indoors, enjoy shopping and services, and mobile can now carry out services anytime, anywhere, no longer staying indoors. You can go shopping on the beach and enjoy holidays.

We must think ahead.

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< p > first, we must invest in mobile commerce. Second, we can not think of the way of doing e-commerce now. We must have the functions of scanning, image recognition, location, induction and so on, making the concept of Internet of things in the past a reality.

We must change our lives, dare to think in a new way, and give up the way we used to.

I asked the mobile team not to consider the current business mode when discussing new business models, and to consider a new business mode to serve customers.

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< p > < strong > pioneering seventh insights: past success does not mean future success. Past successful elements often become the burden of future development.

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In the past, success does not mean success in the future. We all understand it. P

But the next point is more important, that is, many successful elements in the past may become the burden of future development.

Let me give you an example. I used to serve the old DELL, I think DELL is a very great company, created DELL marketing mode, DELL's direct sales mode.

When I entered DELL, I was trained. The first thing was that everyone sent out a small book, like DELL's Bible. After reading it, we must say that DELL is not only from the business mode but also from the culture, so it must be called Dell Direct directly.

However, when computers become personalized products and become fast-moving consumer goods, DELL's original business model no longer has advantages because of its high cost.

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< p > IBM gave up the hardware and concentrated on the service. During the successful pformation, DELL locked it because of its most successful element and became the burden of its next growth point.

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< p > < strong > entrepreneurship eighth enlightenment: entrepreneurship should have an optimistic mentality, broad mind and champion's heart.

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< p > if you just want to try a business, you can only succeed in luck. If you are not full of commitment, there is no way to live with that kind of hardship and loneliness.

The ten year survival rate of start-ups is only 2%, let alone success rate.

At that time, Jun Ling and I sat face to face in a small house for more than 4 months, 10 hours a day, discussing and writing business plans, finding problems and going out for market research.

At that time, I asked a supermarket manager to cooperate. He could hang me for two hours. Because of a small problem, the young and business clerks of the industry and commerce could train me for half an hour and would not let me sit down.

I used to be an executive of a global company, and I could not endure it if I had no broad mind.

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< p > I have always been a fan of NBA. When I was in more than ten years, the NBA playoffs were almost seen, especially in the finals.

I remember that in 1994, because Mike and Jordan went to play baseball, Houston Rockets won the championship.

As a result, in 1995, because of the injuries of the main players, the Rockets made a stumble and hit only sixth in the west, but no sixth of them ever won the championship in the history of NBA, so they were not optimistic about them.

If the sixth are to win the Western championship, they must beat 3 teams that are much better than him, and win the teams with more than 50 games.

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< p > results they won all the way to win the Western championship.

And at that time, the super magic team fought for the championship.

At that time, the magic team had the big shark O'neal under the big basket, and the wind swept down three easy to clear the obstacles, waiting for the rockets at home.

It seems that the champion has fallen into their bags.

As a result, the Rockets 4:0 won the game by winning all the glasses, which made Rudy Tomjanovich's famous motto of Rockets coach: never underestimate the heart of a champion! If you want to start a business, you must have a champion's heart, or you can't win.

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< p > < strong > pioneering ninth senses: first we must create value, then we can get < a href= > http://www.91se91.com/pioneer/ > value < /a >.

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< p > I find that too many people in the workplace talk about what value I can get first.

In fact, what do I think is the most important thing? First ask me what value I have created. If you can not create value for customers and create value for employees, you can not create value for your shareholders and yourself.

For so many years, no matter what I used to be a professor in academia, and then I was a senior executive in an enterprise or entrepreneurship, the first thing I asked was, what value did I create in this position, and I didn't talk to anyone first about how much value I should get, but what value I could create.

But I find that the more concerned about what value I have created, the more valuable you deserve.

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< p > I set up the first system in the United States when I first started my own business. At that time, I talked about the price of 1 million 200 thousand dollars, that was my first time to start a business. When I signed it, my hands shook and I realized my value for the first time.

The result of the process is that 1 million 200 thousand dollars is far from enough, and then it depends on VC's investment to complete the project.

It took me four years to complete what I had planned to accomplish in a year.

In this process, I have 99 reasons to give up, but I have 1 reasons not to give up, that is my belief.

After the completion of the test, we found that this system saved us $30 million a year for mainland airlines. Finally, when the system was sold at home, it was sold for $4 million and finally sold for nearly $10 million.

So, I think if you can create value, you need not worry about your value.

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< p > < strong > > the tenth realization of a business: having a house and having it. What one regret most is not to fail in one thing but to do it instead of doing it.

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< p > what you regret most in life is not to say that one thing has gone wrong, that you have done something wrong or failed, but that you have not had the chance to do it.

I remember when I was in Amazon, I accompanied my founder Bezos to visit our order fulfillment center in Europe. We had a lot of communication on the road.

He used to be a senior vice president of Wall Street investment company. He saw an opportunity when the Internet grew at a rate of 23 times a year. He felt that he would regret it if he did not do it.

So he drove with his wife from New York, wrote business plans all the way, started financing in Seattle, built four doors in the garage, started the business as a table, and finally built Amazon.

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< p > shop 1, when life was excellent, DELL's global executives, all the rooms, cars, and all kinds of benefits.

But when Jun Ling pulled me out to start a business, I didn't think too much and agreed.

At that time, my thought was very simple. If two people together do this thing wholeheartedly, we will create wonderful.

With such a simple belief, I have to do it. I don't want to have a very good partner to do it in the future. I regret it because I didn't do it.

At that time, we were very simple. To do this, we had to do it wholeheartedly. We could not step on two boats and quit from DELL.

In his car, we shook hands, and with such a promise, we came to this day.

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< p > we are very lucky because we are growing up in an era of Internet changing the world.

Fortunately, in such an era, I am not only a witness and spectator of history, but I am a part of it. I am full of passion for my career. I really think and do things every day and spend my time in excitement.

I believe that the past course is wonderful, and it will be better in the future. I wish you all a wonderful life.

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