The Clothing Industry Is In Trouble, The Company And The Staff Together To Tide Over The Difficulties

China's 2008 is a year of mixed sorrow and joy. From the snow disaster at the beginning of the year to the Sichuan earthquake, and then to some people with ulterior motives playing political cards with the Olympic Games held by China, we ushered in the success of the 2008 Beijing Olympic Games. For the clothing industry, 2008 is indeed a difficult year. First, the promulgation of the new labor law led to the closure of thousands of shoe and clothing factories in Shandong, Zhejiang, Fujian and Guangdong. Later, the price of raw materials rose due to the rise of oil, the labor cost growth caused by domestic inflation, the sharp decrease of export orders caused by the appreciation of RMB, and the adjustment of export tax rebate policy by the state. Each blow was a fatal blow to the garment factories whose profit margin was only about 10%, let alone the superposition effect of continuous factors. In July this year, Ma Yun called out in a loud voice that Alibaba was ready to "spend the winter". The reason is that he believes the global economy will enter a very difficult period of sustainability. For the clothing industry, the current predicament is only a beginning. How to survive the winter in the clothing industry has become a problem that every clothing enterprise needs to seriously consider. But garment business owners all recognize one reason, there is no dead industry, only dead enterprises. If an enterprise wants to survive in the long winter, it is necessary for the management team to work together to fight against the enemy. Chen Weiqiang, general manager of Guangdong Nanhai Xinyi Underwear Co., Ltd., revealed that the rise of crude oil price led to a 20% rise in the prices of clothing fabrics and accessories in the past three years. In addition, with the appreciation of the RMB, he lost more than 20 million yuan of profits in his foreign trade business in the past two years. "When employees get less money than they used to be, some people will complain, but others will point out how we can solve the problem." According to Liu Zhiwen, an expert in clothing talent human resources organization, those entrepreneurs who are unwilling to disclose information to employees when the company is facing difficulties will risk losing their employees' trust. "If leaders change what they communicate with employees during difficult times in the company, it may send a confusing message." "Those really brave entrepreneurs will say," no matter what difficulties we encounter, we will let you know the company's current situation clearly. " "When you want to tell your employees bad news, try a different way of expressing it. For example, in difficult times, set up a working group dedicated to finding solutions. This will effectively alleviate the anxiety of employees. " "Take full advantage of this approach and say to employees," the situation is worrying, so we need new ideas. " Sharing information is not without risks. Some employees may leave when you tell them that the company is in a bad situation. No matter what situation the company encounters, entrepreneurs should be careful not to disclose the company's patent information, so as to leave opportunities for competitors. In addition, please bear in mind that when in trouble, you should neither be very depressed nor too careless, which requires special attention. "You can take different approaches," Liu said, "but the key is to keep the company up to date, whether it's good news or bad news." It is understood that when the company's business declines, Guangdong Nanhai Xinyi Underwear Co., Ltd. will hold a meeting with its employees to discuss how the external environment such as market, cost and competitors affect the company. When they leave the company, they will not stay. At present, the company's operating conditions also maintain a healthy and stable trend. Although the pace has slowed down, it is still developing steadily. "I think it's mainly due to being honest with every employee." China's 2008 is a year of mixed sorrow and joy. From the snow disaster at the beginning of the year to the Sichuan earthquake, and then to some people with ulterior motives playing political cards with the Olympic Games held by China, we ushered in the success of the 2008 Beijing Olympic Games. It's been a tough year for the clothing industry. First, the promulgation of the new labor law led to the closure of thousands of shoe and clothing factories in Shandong, Zhejiang, Fujian and Guangdong. Later, the price of raw materials rose due to the rise of oil, the labor cost growth caused by domestic inflation, the sharp decrease of export orders caused by the appreciation of RMB, and the adjustment of export tax rebate policy by the state. Each blow was a fatal blow to the garment factories whose profit margin was only about 10%, let alone the superposition effect of continuous factors. In July this year, Ma Yun called out in a loud voice that Alibaba was ready to "spend the winter". The reason is that he believes the global economy will enter a very difficult period of sustainability. For the clothing industry, the current predicament is only a beginning. How to survive the winter in the clothing industry has become a problem that every clothing enterprise needs to seriously consider. But garment business owners all recognize one reason, there is no dead industry, only dead enterprises. If an enterprise wants to survive in the long winter, it is necessary for the management team to work together to fight against the enemy. Chen Weiqiang, general manager of Guangdong Nanhai Xinyi Underwear Co., Ltd., revealed that the rise of crude oil price led to a 20% rise in the prices of clothing fabrics and accessories in the past three years. In addition, with the appreciation of the RMB, he lost more than 20 million yuan of profits in his foreign trade business in the past two years. Some people will complain about "how we can solve the problem if we have less money." According to Liu Zhiwen, an expert in clothing talent human resources organization, those entrepreneurs who are unwilling to disclose information to employees when the company is facing difficulties will risk losing their employees' trust. "If leaders change what they communicate with employees during difficult times in the company, it may send a confusing message." "Those really brave entrepreneurs will say," no matter what difficulties we encounter, we will let you know the company's current situation clearly. " "When you want to tell your employees bad news, try a different way of expressing it. For example, in difficult times, set up a working group dedicated to finding solutions. This will effectively alleviate the anxiety of employees. " "Take full advantage of this approach and say to employees," the situation is worrying, so we need new ideas. " Sharing information is not without risks. Some employees may leave when you tell them that the company is in a bad situation. No matter what situation the company encounters, entrepreneurs should be careful not to disclose the company's patent information, so as to leave opportunities for competitors. In addition, please bear in mind that when in trouble, you should neither be very depressed nor too careless, which requires special attention. "No matter what way Liu Zhiwen keeps announcing the best news," or "the key is that you can keep on announcing the bad news." It is understood that when the company's business declines, Guangdong Nanhai Xinyi Underwear Co., Ltd. will hold a meeting with its employees to discuss how the external environment such as market, cost and competitors affect the company. And those who leave when the company is in trouble usually don't keep them. At present, the company's operating conditions also maintain a healthy and stable trend. Although the pace has slowed down, it is still developing steadily. "I think it's mainly due to being honest with every employee."