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The Results Of The 2013 Year Survey Show That The Industry Tends To Be Rational

2014/1/8 15:14:00 62

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2013 is closely related to the two words of "adjustment". This year, some Chinese textile and garment enterprises entered the period of pformation and adjustment, and had a calm and wonderful year by virtue of the self healing ability of several ups and downs.

Adjustment is not easy, but at present, for enterprises, it is necessary to actively adjust their thinking and seek a way to comprehensively deepen the reform so as to get a new lease of life.

China's fur consumption demand showed a rigid growth. This year, the new wave of clothing price rises unexpectedly. This year, the international image of China's manufacturing industry has greatly improved. This year, more and more Chinese textile and garment enterprises are willing to "dry" their own corporate social responsibility report. This year, the theme consumption day of Internet and physical stores is endless. This year, the shopping center has gradually surrendered to the consumers. This year, the popularization and application of 3D printing technology has rapidly increased. This year, the "2013 Hurun clothing rich list" has announced 30 clothing tycoons. Review 2013, this year,

accumulated positive energy /p >

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if we observe the contents of the 2013 annual survey, we will find that China's textile and garment industry is gradually integrating into the global economic system and sharing the fruits of modernization, and is also under the pressure of economic globalization.

There is no doubt that the main theme of 2013 is "positive energy". Enterprises, regardless of their size, are constantly adjusting strategies to cope with changing market demands.

it is gratifying to note that TV South Deutsche group, famous for its testing, testing and certification services in 2013, has released the global "TV South Deutsche group 2012 product safety assessment survey". The survey shows that the Chinese manufacturing industry represented by textile and garment is undergoing a pformation upgrading process. Chinese Enterprises' awareness of product safety production and the best practice of product safety in the industry has increased by 43% in 5 years, which indicates that Chinese enterprises are gradually realizing the importance of enhancing the safety of their products by strengthening quality management, which indicates that the international image of "made in China" is being gradually improved and improved.

the survey also shows that through more stringent product quality management system, perfect supply chain management and technical support from third party organizations, Chinese enterprises can gradually improve the status of their product safety, rebuild the confidence of the international market in manufacturing in China, and finally achieve the upgrading of the industrial chain.

But it takes time for consumers to change their impression of Chinese brands and their innovative products, which requires Chinese enterprises to work unremittingly.

remember, the annual survey shows that quantity and price are no longer a weapon for the development of China's cashmere industry, and Chinese cashmere enterprises are gradually improving their image.

As Yang Dayun, a famous fashion brand management expert, said in an interview with reporters, "facing the ever-changing market, the chaotic brand image needs to be reshaped, so that the cashmere brand can become a local specialty, create a brand personalized ability, and integrate product innovation and business innovation in an integrated and systematic way, in order to form a brand new supporting point and a new energy to build brand advantage."

"Sun responsibility" is not a show, /p >

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2013, all kinds of signs show that in order to enhance the international image of "made in China", enterprises began to change. They abandoned the thinking stereotype which only looked from outside for reasons, and gradually began to learn to prescribe the right medicine to solve the problem, conduct an objective and comprehensive analysis of the enterprise's own problems, and continuously enhance the sense of corporate social responsibility.

annual survey shows that more and more Chinese textile and garment enterprises are willing to "dry" their corporate social responsibility reports, such as Bosideng, Shanshan, YOUNGOR, newspaper bird, Mei bang, Semir and other enterprises.

On the one hand, in February 2012, the SASAC explicitly requested all central enterprises to issue corporate social responsibility reports before the end of 2012, and a number of relevant agencies issued guidelines or systems to promote enterprises to fulfill their social responsibilities. On the other hand, most of the enterprises surveyed could attach importance to corporate social responsibility issues from a strategic perspective, attach importance to communication and communication with all parties, and put them into practical action.

More than 90% of the enterprises put social responsibility into the development strategy and made relevant statements. 80% of the enterprises set up special social responsibility organizations and full-time staff. Most of the enterprises established social responsibility goals, targets and specific management plans. 86% of the enterprises established effective communication mechanisms with all sides, 75% of them wrote and released social responsibility reports.

the interviewed enterprises have positive practice in signing labor contracts, paying wages, and occupational safety and health.

At the same time, most of the respondents can take effective measures to ensure consumers' rights and interests through providing reliable products and information, complaint handling mechanism, product recall system and product defect handling.

95% of the surveyed enterprises even conducted customer satisfaction surveys.

Among them, all enterprises surveyed require suppliers to have legal qualifications and adhere to the principle of integrity in cooperation.

At the same time, 92% of enterprises have the awareness of respecting and protecting others' intellectual property rights and proprietary technology.

In addition, partner responsibility and growth sharing are more abundant.

As YOUNGOR mentioned in the report, it maintained a good relationship with the media, especially during the reporting period. YOUNGOR disclosed timely information on major issues, provided relevant information for the media, and maintained good communication and cooperation with the media.

compared with financial reports, there are still many problems in corporate social responsibility report, such as structural confusion, unclear logic, arbitrary contents, and inability to quantify. There are also serious deficiencies in the timeliness, objectivity, balance and readability of information disclosure.

In 2014, corporate social responsibility report can not only "dry" results, only report good news, do not report bad news, improve social responsibility report credibility and disclosure quality, actively introduce independent third party to corporate social responsibility report for verification, at the same time, strengthen the evaluation and supervision of corporate social responsibility.

> a href= "http://www.91se91.com/news/index_c.asp" > clothing price < /a > inflation is still pain /p >

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The topic of price runs through the 2013 again. We are all discussing how to let the price problem really be taken seriously. It can be said that the price increase is a double-edged sword, while stimulating the performance of garment enterprises, it also inhibits a certain degree of consumption desire, which is related to the bottom line of enterprise survival.

In 2013, the annual survey conducted two surveys on clothing prices, which aroused heated discussions in the industry. It not only focused on consumers' attitude towards the fluctuation of clothing prices, but also took part in interviews and surveys in commercial streets and shopping malls in Beijing, Tianjin, Harbin, Jilin, Cangzhou and other places during the Spring Festival.

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P annual survey shows that the annual price adjustment of clothing brands is not a special phenomenon. Although the clothing brands are selling at a discount during the Spring Festival, the actual paction price is generally higher than that of the previous year.

For example, in Beijing, the price of local brands has increased and the prices of international brands have been basically stable. In Tianjin, the prices of international fast fashion brands are stable, and efforts to promote sales have been intensified. In Harbin, fashion trends and brand new products are rising, and the style of physical stores is not as good as that of online stores. In Jilin, the prices of Suo brand brands vary in varying degrees; in Cangzhou, the latest prices are still high and the discount is not as good as that of the first tier cities.

How many factors will affect the price pmission curve of a garment from raw materials to ready-made clothes to retail terminals? The annual survey shows that the factors that drive the price increase of clothing include clothing brand pricing system, clothing brand positioning, clothing category, target consumer group, marketing strategy, business field, geographical area and so on. P

look at those consumers who want to discount the quality and cheap clothing in the shop discount and shop promotion. They are even entangled in the price. When it comes to the position of clothing prices in their hearts, consumers are still "a little heartache".

The annual survey shows that 59% of respondents believe that prices will not rise in the short term, and 41% of respondents believe that prices will continue to rise.

However, the representatives of the enterprises surveyed were also very aggrieved. The price increase was not blind. It was the price adjustment made after cost accounting. The doubling of the retail channel also resulted in the increase of the price of the clothing label.

to imagine 2014, how to better stimulate consumption and release the consumption power of consumers, enterprises must objectively analyze the internal and external causes, and seize the opportunity at the right moment.

the demand for innovative talents is strong.

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there is a phenomenon that I do not know how many years have passed. However, at this time of year, garment enterprises always bother to repeat and mention again.

In the process of reconsideration, passion is hard to suppress, and there is a sigh, just for the beginning of the year.

As of December 2012, the recruitment enterprises in Guangdong accounted for 31% of the total recruitment demand in dozens of provinces and cities in China. The recruitment enterprises in Beijing accounted for 28% of the total recruitment demand, and the recruitment enterprises in Shanghai accounted for 14% of the total recruitment demand.

The demand for talent in these 3 provinces and cities has accounted for more than half of the total demand, while the recruitment of enterprises in other regions has only 27% of the total demand.

survey shows that demand for goods management in 2012 increased by 73% compared with the same period a year earlier.

Demand for goods management continued to expand in 2013.

The inventory of goods plays a vital role in garment enterprises. In the situation of tight domestic and foreign markets and the emergence of local enterprises' inventory crisis, the management of goods management becomes a dark horse.

In the view of many entrepreneurs, the development of an enterprise is inseparable from the innovative design concept. Only a strong team can go forward.

In this team, the design director is always in a crucial position.

For example, the recruitment of design director of garment enterprises increased by 62% in 2012 compared with the same period a year earlier.

One of the more striking phenomena of P < --EndFragment-- > is that most of the posts in the clothing industry have entered the network from reality, and people are more likely to browse online shops, web pages, clothing pictures, and communicate with salesmen online to get corresponding product information.

Among them, the decoration and display of online shops become the first signal that businesses pass to consumers. Therefore, online graphic artists are the most promising potential jobs in 2013 after the fashion designer.

in addition, the demand for store designers and AD staff is increasing every year at the rate of 50% over the previous year.

From the inventory and forecast of the most potential jobs, it is easy to see that many enterprises can see through this survey and see the whole silk industry dynamics in 2014.

Innovative and creative talents are still highly respected.

> online and offline > /strong > /p >

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for many enterprises, how to extend online consumption to physical stores, on the contrary, how to expand offline stores to the Internet and continue to create market focus has become an important task in 2013.

Online surveys and mobile devices such as computers, smartphones and tablet computers have changed the way consumers buy clothes, according to the annual survey.

Although consumers are still going to visit their favorite clothing stores, more and more situations are that they will browse and study before browsing the clothing store, enriching the shopping experience of consumers.

a Cotton Corp lifestyle survey (Lifestyle Monitor) shows that 85% of US consumers browse online and 72% of consumers plan to buy online.

Young consumers prefer e-commerce. Consumers aged 13 and ~34 are obviously higher than those aged 35 and ~70. The percentage of Internet browsing is 91% to 80%.

As a result, consumers aged below 35 are more likely to have actual online shopping than younger consumers, with a ratio of 79% to 66%.

in China, the annual survey shows that 90% of college students are very keen on online shopping. When online shopping, 46.15% of college students will first observe the store evaluation. Good evaluation is the main factor to let consumers decide the order.

26.92% is due to the good quality of online shopping clothing, 21.15% of the people pay attention to the star rating of the business, from the side, it is also due to the reliable guarantee of the quality of clothing.

In addition, passionate advertising slogans are also important for online shops to make "face".

when many consumers, including post-90s college students, concentrate on browsing websites such as Taobao, Jingdong, Dangdang and other websites, they have already controlled very strong clothing enterprises in the field of physical field, and are also making frequent moves in their own network positions.

For example, some brands can dump their stock through online stores, but new products will also be available in the new season, but the quantity will be less, and the price of new products will always be the same as that of terminal stores.

There are also some brands that have begun to launch "network special contributions" to break the ice, and the network contributions are generally younger and more fashionable than those of physical stores.

For example, there are some products in Shenzhen flagship store of fashion group.

In addition, the sale of many brand shops is actually a special contribution from the Internet, which is specially produced for online sale, and the price is much cheaper than the normal one.

And some of the e-commerce brands that are opening up to the Internet are also trying to move to the physical stores, such as the big pink dolls brand in Shanghai. Based on the synchronization of online stores and physical store styles, stores are set up in the areas where brand consumption is concentrated to enhance the brand's local radiation power.

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In 2014, no matter whether the traditional brand launched the special investment or test section of the network, or the brand of the electric business opened the entity store to realize the synchronization between the line and the line, the enterprise could only usher in new business opportunities only if it had more "P".

> a href= "http://www.91se91.com/news/index_c.asp > > shopping center < /a > format adjustment is bound to /p >

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"Wanda Plaza is the founder of the city center". This heroic slogan has made many consumers understand and remember Wanda.

In 2013, the report of Wanda Group's work report in the first half of 2013 announced the emphasis on reducing the proportion of retail formats in the second half of the year. In the report, Wanda Group said that the two floor of Wanda Plaza (excluding Wanda Department Store) opened next year will completely abolish the dress format and strive not to recruit retail formats, and it is necessary to adjust the two square floors of the 72 squares already opened before 2015.

It is reported that the adjusted Wanda Plaza will increase the proportion of life categories, such as hairdressing, nail polish, book bar, education and training.

As a multi-media interpretation of the industry as the first clear expression of a comprehensive "going to dress" commercial complex, the news triggered a heated discussion.

According to the P annual survey, 95% of respondents heard that Wanda had to abolish the clothing industry after being reflected as: "shopping centers do not sell clothes and what to sell?" of which 65% of the respondents went to shopping centers more than 25 times a year, and 8% of them bought clothes. Besides, they went there for dinner, watching movies, skating or even wandering.

In 2014, borrowing from an industry analyst, "shopping centers should set up differentiation in advance and adjust the distribution of the format, such as clothing, matching, catering, etc.".

In the future, shopping centres will surely increase their experiential life services and become places for entertainment and entertainment, and clothes, such as those that need to be gathered quickly and sold quickly, will be handed to department stores that are better at department stores.

new technology speeds up professional data "/strong" > /p >

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review the extensive application of 3D printing technology and 3D scanning technology in 2013, prompting the start of a special survey such as "basic research on ergonomics of Chinese adults" and so on. Beijing Institute Of Fashion Technology has also had similar data collection cooperation with enterprises such as admiring, etc.

So that enterprises can easily grasp the size changes of Chinese people, and use Chinese data to design and produce products suitable for Chinese people.

For example, according to the basic parameters of human ergonomics survey data, we can draw the distribution characteristics of a Chinese index, tell the designer what size suits the most Chinese.

through the survey data collected by emerging technologies, enterprise R & D institutions will accordingly adjust product design accordingly.

It can be said that this brings a lot of Gospels to children who are not concerned about the past, middle-aged consumers and so on.

In 2014, the new technology has inserted the imagination wings to the Chinese textile and garment industry, and the investigation which is more in line with the needs of the professional field will also continue to emerge. With a popular saying, that is, "nothing can be done, only unexpected."

consumer rational spending becomes normal.

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In 2013, we can observe the ups and downs of this year by assuming that we can gather the expenditure bills of each person and every family on the clothing one by one.

There is a new phenomenon that can not be ignored. The annual survey shows that many families have the idea of idle clothes or online shopping clothes.

How can we spend less money and constantly wear new fashions? In some communities around the < a href= "http://www.91se91.com/news/index_c.asp" > dress < /a > tailoring shop, some young people take the old clothes to the tailor shop to change their styles, such as narrowing, shortening, cutting sleeves, adding lace and so on.

Many middle-aged people, because of their weight gain, appropriately widened their clothes, added sequins and artificial drills, so that the old clothes became more fit and fashion elements.

In fact, many old clothes are reused as rags, mops, pockets and aprons.

these new demands make the traditional old tailor shop new.

At the same time, the fashionable online shopping also makes the old tailor's business more prosperous.

Many tailor shopkeepers said that nowadays young people are buying clothes online, because they are cheap and have many styles. They are willing to try this way of buying clothes. Many people are still returning customers, and take clothes to change every two days.

Of course, not only do young people change clothes here, but some young women are more interested in clothes, mainly because they are more economical to shop.

According to the annual survey, more than 30% of the respondents regularly dress in tailoring shops, and 20% of respondents will consider sending people if they find inappropriate online shopping clothes.