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Luxury Goods Appraisers Are Becoming Popular In The Second Hand Luxury Market.

2014/1/9 8:37:00 40

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flower about one hundred thousand flying to Japan, a luxury appraiser, /p >
 just last month, Lin boss of Yiwu pushed off all the work on hand and went to Shanghai to attend a class. The course took 8 hours and spent more than 2000 yuan. As soon as he sat down, he found that the students around him were very interesting. They came from Beijing, Harbin, Guangzhou and others from Italy. 
 this course on luxury appraisal is not the first time to start. A few months ago, after finishing the course, some students went to Japan directly with Japanese teachers. After half a month, they spent more than ten thousand tests to get a preliminary certificate of luxury appraisers. 
 "this is true. It is a trainee in our training course." Ye Qizheng, editor in chief of the tidal wave network, said that the student flew to Japan with his Japanese teacher for a week's training after the end of the course, and passed the first certificate examination of luxury appraisers. He made a firm decision after studying the luxury auction and second-hand luxury store in Japan. 
 "half of the students who came to attend the training wanted to open a second-hand store, and there were students from Beijing, Guangzhou, Harbin and Jinhua, of whom more women were, probably 70%." Ye Qizheng said. 
 luxury appraiser, full time "fake" fashionable occupation 
 second-hand market Gucci and Buberry handbag identification fees: 200 yuan 
 second-hand market LV, Dior, Prada handbag identification fees: 300 yuan 
 second-hand market Hermes handbag identification fees: 500 yuan 
 luxury appraiser, a new career that has just emerged in China, many people are not familiar with it. Even big brand Sales is "never heard of". 
 "the main duty of luxury appraisers is to distinguish the true and false of luxury goods. As a result of learning a lot of professional knowledge and having long practice training, it is more reliable than the identification of ordinary people. In Japan, accreditation reports from the appraiser can be recognized by relevant departments." Li Na, Secretary General of Japan Association for the promotion of luxury goods, said that she has been in the luxury industry for many years and has been an international buyer for 6 years, a luxury appraiser for 3 years. 
 it is learnt that there is no training course for luxury appraisers in China, and there is no relevant certification system. In Japan, Korea, Hongkong and other places, luxury appraisal has been professionalized. 
 if you want to get the certificate of luxury appraiser, the lowest threshold is that you must pass the qualification test and have more than one year's experience in the second hand luxury store. Of course, if you want to become an intermediate appraiser, you need 3 to 5 years of relevant work experience. 
 the classification of luxury appraisers is delineated according to the scope of mastery of skills. Primary appraisers are proficient in handbag identification, while intermediate appraisers are proficient in handbags and wrist watches identification, while senior appraisers can also identify the authenticity of high-grade jewelry. 
 generally have the certificate < a > luxury goods < /a > appraiser, just "look at the colors" can see the luxury of the fake luxury, to distinguish B high imitation products is generally no problem, and for a higher grade a high imitation products, the teacher will even use the infrared instrument and other auxiliary identification. 
 abroad, luxury appraisers also belong to highly paid jobs. The average annual salary will be around 100 thousand yuan, and a senior appraiser can get 500 thousand yuan annual salary. 
When p is less than strong, the turning point of second hand luxury goods market is doubled, and /strong is no more than /p.
 "just as a dessert shop needs a roaster and a barber shop needs a stylist, the luxury appraiser follows the second hand luxury store." Li Na said. That is to say, the rise of luxury appraisers is behind the luxury of luxury luxury stores. 
 in Hangzhou, Milan station, French shop and other second-hand luxury stores are lined up along the Wulin Road and Feng Qi road. According to incomplete statistics, the number of second-hand luxury goods stores in China has increased from 512 in 2012 to 823 in 2013. "This year, it will definitely reach more than 1000." Ye Qizheng said. 
 in the eyes of the masses in the eyes of luxury brands, the "incomplete" statistics have not received much attention. In Li Na's eyes, the number of stores has doubled, which is already a very obvious hint -- the turning point of second-hand luxury stores. 
 the basis for this judgement comes from the sample of the second hand luxury market in Japan. In the late 80s and early 90s, Japan experienced a depression after the prosperity of luxury goods. Since then, people have reduced the purchase of new luxury goods and started selling old luxury goods. 
 "from 1997 to 2007, the number of second-hand luxury stores in Japan increased from more than 1000 to more than 10000, an increase of 10 times." Li Na said. Obviously, the development of the luxury market in Japan is strikingly similar to the current Chinese market. 
 there is another judgement based on the report of the Institute of wealth and quality. As of the first half of 2013, the transaction volume of the domestic second-hand luxury market is about 3 billion yuan, but the annual average growth rate has reached over 30%, far exceeding the growth rate of the first hand luxury market in the same period. 
 in addition, in Beijing, Shanghai, Guangzhou three places of consumers, the purchase intention of second-hand luxury survey results show that 60% of Beijing respondents indicated that they need to realize their luxury goods, 34% of respondents showed willingness to buy, the willingness to sell far more than the willingness to buy also appeared in Shanghai. Analysts believe that this is due to the most obvious effect of the "gift economy" of luxury goods in the first tier cities, and that the central anti-corruption efforts have intensified, making many luxuries become idle goods and waiting for sale. 
 there is a very interesting question: how many luxuries did Chinese guests hide in the hands of luxury travelers after several years of luxury boom? 
 strong > annual growth rate slowed to 2%, luxury goods in China recession, /strong > /p >
According to the relevant data of the P wealth Research Institute, the total value of luxury goods that can be circulated for two times in the current Chinese consumers is about 300 billion yuan, which is echoed with such a huge purchase volume, but it is a gradual decline of luxury goods. 
 from all kinds of signs, the Chinese guests who have too many luxuries in their hands can't afford to buy them. What's terrible is that the degree of fatigue has affected the survival of luxury goods in China. 
Last year, Giorgio Armani and Dolce&Gabbana shut down their flagship store in the Bund, Shanghai, and Patek Philippe, Boucheron and jewellery brand Boucheron, which were not far away, also withdrew. 10 years ago, grabbing the gold position of the Bund three in Shanghai became a symbol of luxury brand occupying territory. After 10 years, this collective retreat is also regarded as an important signal for luxury goods to decline in China. 
The withdrawal of P is continuing. Not long ago, Hermes announced its withdrawal from Wuxi Commercial Mansion and said it would gradually withdraw from the two or three tier cities across the country. Lenovo Hangzhou, although no luxury goods have been withdrawn for a while, is not ideal from the sales performance of luxury goods in major department stores. "The growth rate of luxury goods has slowed down significantly, and the sale of watches has even suffered a negative growth." Insiders said. 
 and in the just concluded department store's big promotion, the former discount "arrogant" big names, such as Fendi, Balenciaga, Tod, s, etc., put the end of the season discount to 50 percent off and 40 percent off, so that many guests first experienced a "discount sale" feeling for the first time. 
 indeed, luxury goods in China have been more and more difficult in the past year. According to the report from Bain, the annual growth rate of luxury goods in mainland China was 30% in 2011 and 7% in 2012, which has slowed to 2% last year. 
Less than P, the number of outlets for luxury stores is also decreasing. Statistics show that in 2011, the number of newly opened stores in China reached 150, and the number of shops opened to 58 this year. The same number of new stores has been reduced by Hugo Boss, Giorgio Armani, Dunhill and so on in Gucci. {page_break} 
 consumption concept changes, celebrities and people are coming to second-hand shop /p >
 luxury can no longer expand as wantonly as it did a few years ago. Instead of shrinking stores in China, a > second-hand luxury goods < /a > shows a thriving scene. 
 the fact is that whether rich or not, Chinese luxury goods buyers have ample reasons to rush to second-hand stores. 
Less than p ago, Li Nian, a popular domestic actress who played the "Snail House", openly sold second-hand luxury goods in her Taobao store. A pair of Chanel's a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > marked 200 yuan, and Li Nian said it was "selling at a loss". 
 stars start selling idle luxury goods, and ordinary people are no exception. Chen Jiapin, the head of Hangzhou luxury luxury store Milan station, recalled some of the old guests in the store. Their similar selling rhythms were "selling Gucci bags at the very beginning, and then LV, Prada, or even Hermes". The guests who sold five or six handbags at once were not rare this year. "Most of the luxury goods that are sent to sell are brand new, and many are gifts from friends." Chen Jiapin said. 
P, of course, there are many customers who have used the luxury bags and come to the second-hand stores to seek cash. "The first generation of luxury goods in China has completed the consumption trajectory from the entry to the classic section, from the second line to the first-line brand. For these people, the luxury goods purchased in the past for" quantity accumulation "should now be cleaned up. Li Na said. 
What are the most active people in the second hand luxury market? The wealth and Quality Research Institute pointed out in the analysis report that the 10 million largest groups with assets less than 10 million in 2013 and assets between 10 million -5000 million yuan, the willingness to sell second-hand luxury goods rose to 48% and 50% respectively. This change means that the volume of China's second hand luxury market is expanding further, and 80% of the non core consumers have become active groups in the second hand luxury market. P 
 industry secret worry: will the appraiser become a gimmick? /p >
 the emergence of luxury appraisers is an important guarantee for the second-hand luxury stores. At the moment, many second-hand luxury stores in China often receive unknowingly "fake" sellers. The wealth Quality Research Institute analysis shows that the most easily seen luxury luxury stores in China are LV, Gucci, Chanel, Hermes, Prada, Rolex, Cartier, Bottega Veneta, Dior and Burberry. 
 this indicates that consumers still have the chance to buy fake goods in the second hand luxury goods market. We interviewed some senior appraisers and provided the following simple identification techniques for luxury handbags: 
 LV: look at coding. The coding consists of two letters plus four numbers, which reflects the place of origin and the year of production. From the left, the initial number of the serial number is the manufacturing country number, and the 4 digit represents the production year. Two Some products will also appear in the beginning of the "DK" encoding, DK is the direct shop in the repair time of the proof number, that is, the product has been repaired. Counterfeit Louis Weedon products are often mostly printed with "FL". 
 Hermes: look at the suture. Hermes's products are all hand-made. There are no mechanized sutures and overlapping stitches on handbags, especially in wallet products. In addition, there will be a small "H" logo at the end of the zipper of the wallet products. 
 Chanel: read the label. The handbag will have the same "white label" as the number on the identity card. The "CHANEL" logo is printed on the right side of the label and can be seen with a fluorescent lamp. Most of them are red banded. 
 although at present, luxury appraisers with certification qualifications can solve the biggest bottleneck of domestic luxury goods stores, which is the biggest bottleneck, but there are still many worries in the industry. 
 in the luxury appraisal course held on the tide net, there was an unpleasant interlude. A suspected fraudulent counterfeit was mixed into the classroom. Finally, he was invited out. It also worried the industry: if the counterfeiters went to a luxury primary appraiser, wouldn't it be self defeating? 
 "I have met some students who are biased about the concept of genuine products. Businessmen tell them that a LV bag is raw material, and hardware is a high imitation that the naked eye can not distinguish. They accept it as a genuine product." Li Na said, "the problem is still in the Chinese consumer market. Many buyers are willing to buy high imitation luxury goods at a lower price, which makes the soil of fake luxury still exist in a short time." 
 in addition, Chen Jiapin, head of Milan station in Hangzhou, believes that there is still no sound supervision mechanism and certification mechanism in the second hand luxury industry, and no institution in the country acknowledges the effectiveness of luxury appraisers. Luxury appraisers are likely to become a gimmick.