2014 Six Trends In Retail Industry

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< p > < strong > M & amp; < /strong > /p >

< p > < strong > < a > href= > http://sjfzxm.com/news/index_c.asp > > Industry > /a > > opportunity of great integration > /strong > /p >

Less than P, 2014, the competition in commercial retail industry will be more intense and polarized. The industry will usher in a new round of integration.

Shen Zhengyuan, a researcher of circulation industry in China investment consulting industry research center, said that at present, China's retail structure has already been set up: including the national chain enterprises represented by Huarun, big RFA and WAL-MART, Carrefour and so on; with the excellent regional private enterprises represented by BBK and Yong Hui, and small and medium-sized enterprises represented by regional enterprises.

And enterprises in the top of the industry will be more active this year to find a way out and make a new layout in the new round of integration.

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< p > Shen Zhengyuan pointed out that the retail industry will enter a long period of slight increase. In the past, those small and medium-sized enterprises leans through economic leaps will be more difficult in 2014 and become the target of merger.

This point in 2013, from Huarun million to buy Tesco, Wangfujing to eat spring department stores, PARKnSHOP, the lotus market, high-profile selling, home depot, best buy and other foreign retail giants to withdraw from China, or "curve saving the country" or looking for cooperation can be seen.

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< p > reporter comment: the trend of mergers and acquisitions of retail department stores has occurred under specific circumstances. The profit growth rate has declined and valuations are at the bottom. Some small and medium-sized retail enterprises holding their own property, cash flow, and channel advantages will become the eyedore of capital and industry giants.

This is a good opportunity for the enterprises that are trying to make the bottom of the merger and acquisition of a big stick.

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< p > < strong > key words 2 < /strong > < /p >

< p > < strong > Guan Dian < /strong > < /p >.

< p > < strong > "broken arm hemostasis" will be staged more frequently than < /strong > /p >

< p > a few days ago, the report on the key chain retail business statistics released in 2013 by the website of the joint venture website of the retail professional website showed that in 2013, the number of super retailers in the main foreign retailers increased by 72.2% over the same period last year.

Last year, WAL-MART closed 4 stores in a week. Tesco Tesco and Carrefour were once caught in a closed shop trouble. WAL-MART has made clear that it will close 25 stores in 2014.

A number of retail experts have said that the number of stores this year may exceed that of last year.

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"P >" from 2014 to 2016, many retail stores will have property expired.

The sharp rise in rents has made it difficult for retail businesses to bear. Most stores in the urban area will not be able to renew their rents.

Huang Wenjie, CEO of business consulting at Chu Rui, said that the average rental rate of commercial real estate increased by 3% to 5% every year, and the average annual rent increase of the core gold business circle was even more than 10%. The growth rate of the same store needs more than 8% to ensure that the sales cost rate is stable.

This also means that in 2014, there will be more "off arm hemostasis" phenomenon in the industry.

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Reporter P commented: the phenomenon of "open up" is no longer in existence. This shows that retail businesses are paying for the blind and excessive expansion of the past. At the same time, they also show that the saturation of market capacity has led to homogenization or the existence of too many stores in the same business circle, and the stores without competitive advantages will be eliminated.

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< p > < strong > cross boundary < /strong > < /p >

< p > < strong > > how to make shopping malls more fun is the key. < /strong > /p >

< p > began in 2010 in the commercial real estate investment development boom, or in 2014 the most serious year of commercial real estate bubble.

According to statistics from China shopping center industry information center, there are about 3100 shopping centers in China and 4000 in 2015.

At present, there are 156 shopping centers with more than 100 thousand square meters in Guangzhou, of which 46 are under construction and there will be more in the future.

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< p > "at present, the homogeneity rate of domestic shopping centers has reached 60%."

Guo Zengli, director of China shopping center industry information center, said that the combination of shopping centers in the past was nothing more than "theme department stores + hypermarkets + cinemas + restaurants". The homogenization of brands was very serious, and the blowout supply accompanied by shopping centers led to more difficult new investment sessions this year.

Statistics show that the vacancy rate of shopping centers in the first tier cities has reached 8.4%, and the second tier cities have reached 10.5%.

Peng Qiang, vice president of Guangzhou Commercial Economics Association, also believes that this year is the watershed of shopping centers from fanaticism to loss. Shopping center's thematic or subdivision strategy will introduce the "crossover wind" and will seek breakthroughs.

The "cross boundary" shopping center will stand out from the traditional homogenized shopping centers. It has invested heavily in the construction of the "oceanarium" last year at the good Plaza, and has planned the "Guangzhou three annual exhibition" with the Guangzhou Academy of fine arts. It has seen the Chinese and French arts festival, Duo A dream exhibition and so on.

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< p > reporter comment: for shopping centers, there will be more and more experiential services including eating, drinking and playing Tesco. In the future, restaurants, cinemas and so on are easier to achieve. But how to make shopping malls more fun is the biggest test for shopping centers.

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< p > < strong > key words 4 < /strong > < /p >

< p > < strong > < a > href= > http://sjfzxm.com/news/index_c.asp > pformation > /a > /strong > /p >

< p > < strong > department stores and buyers are still hard to break through < /strong > < /p >.

Under the suppression of the policy of restrains the three consumption, the department stores' "house leakage" is falling overnight. Many people in the industry think that it is almost impossible to expect a turning around in 2014. "P"

Over the years, apart from discount sales and coupons, the department store has not seen any new tricks. But under the impact of electricity suppliers and shopping centers, department stores have been calling for years of pformation slogans.

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< p > Chen Haiquan, director of the modern circulation research center of Jinan University, said that the pformation of Guangzhou department store this year highlights two aspects: first, the shopping center will be pformed into an introduction to the experience, entertainment, catering and education, and the pformation of the entire shopping mall; on the other hand, the pformation of Tianhe City department store, modern department store and Guangzhou friendship will take a step forward in the pformation of the whole market.

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P comment: in order to avoid homogenization, more mainstream department stores will join in the shopping mall pformation army this year. The most popular department stores are self-employed and buyer system, because they haven't solved the problems of self-management, what kind of products they are self running, where the funds for self employment need to be accounted for, and the training mechanism of buyers.

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< p > < strong > Community < /strong > /p >

< p > < strong > community business is a gold mine to be developed < /strong > < /p >.

< p > community business is regarded as the next gold mine to be developed in retail industry.

With the implementation of China's urbanization strategy, it provides a guarantee for the vigorous development of physical commerce, especially community commerce.

Many industry insiders said that the good business of community business lasted for more than ten years, especially in the environment of low retail sales.

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Luo Zhijie, the industry insider, said that community commerce is not only a convenience store for layout, but also a laundrier is so simple. There should be more efforts and cooperation between planning and business to reflect the cluster effect. The formats of restaurants, supermarkets, entertainment and leisure can be integrated with each other, making p more convenient.

Bai Jia, Huarun Wanjia and other more than 1000 square meters of community supermarkets as the main business in the next two years to provide reference.

In addition, he pointed out that the shopping centres in prosperous business circles are almost saturated, and there will be more community shopping centers this year. These shopping centers have risen from the concept of shopping malls to social networking places in the community to enhance the function of lifestyle from all aspects.

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< p > reporter comment: Although community business is promising, the enterprises involved are bitter and unable to speak out. There are many problems.

First, positioning is difficult and accurate; two, community business is far more complex than other business circles; three, there is no mature way of community business operation in China for reference.

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< p > < strong > New Technology < /strong > < /p >

< p > < strong > < a > href= > http://sjfzxm.com/news/index_c.asp > > offline > /a > explore the whole channel marketing < /strong > /p >

< p > 2013, some traditional enterprises began to embrace O2O actively.

Yintai business, Wangfujing department store and so on also achieved online order, offline pick-up, mobile acoustic payment and other attempts.

With the gradual deepening of technology awareness in real businesses, more retailers will be able to break through this year with mobile technology as a "tool".

Chu Rui commercial CEO Huang Wenjie said, on the one hand, consumption habits have changed, showing the characteristics of wisdom, interconnection and independent consumption, and consumers are more adept at choosing shopping channels that they are familiar with.

Spending on multi-channel shoppers through mobile phones, computers, and physical stores is 4~5 times higher than the average of single channels.

On the other hand, such platforms, such as Alibaba, Tencent, Jingdong and so on, have thrown the "olive branch" to the retail enterprises. It is a basic strategy for this year's business to show that the entity business is the foundation for the O2O strategy of the retail industry.

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