Interview With Zhang Rui: Baby Boom Is The World'S Market For Children'S Wear.

< p > relevant data show that by 2010, the birth rate of Chinese a href= "http://sjfzxm.com/news/index_s.asp" > /a > will enter the peak period. The baby boom will follow the overall outbreak of children's economy.

China's children's industry has become the largest consumer industry in the United States next to the United States. By 2010, it will be expected to enter the trillions club.

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< p > > now, < a href= "http://sjfzxm.com/news/index_s.asp" > children's wear > /a > there is a phenomenon of "adults squeeze children", that is, many adult clothing enterprises have entered the children's clothing industry. At the same time, many children's shoes company's shoes on both feet are still in the shoe market, and one has already stepped into the children's wear market, which is bound to exacerbate the competition of children's wear market.

To this end, reporters interviewed Zhang Rui, a senior veteran in children's wear industry.

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Reporter: some time ago, you pointed out on the Internet that children's clothing industry appeared the phenomenon of "adults crowded children". Now there are many children's shoes industry entering the children's clothing market. What do you think of it? < /strong > < /p > P. < strong >

< p > Zhang Rui: in fact, this phenomenon began two or three years ago, and internationally famous brands Nike and Adidas originally made shoes. The two international tycoons children's shoes and children's shoes were listed at the same time.

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< p > > so many enterprises enter a href= "http://sjfzxm.com/news/index_s.asp" > children's wear industry < /a >. On the one hand, it shows that our children's wear market has great potential. On the one hand, it shows that children's clothing market is profitable.

Over the next few years, there will be a group of comprehensive children's suppliers.

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< p > < strong > reporter: what is the reason why children's shoes companies enter children's clothing industry? Based on those considerations, < /strong > < /p >

< p > Zhang Rui: there are several reasons. From the consumer's point of view, the shoes should be considered when buying clothes.

When buying shoes, it will also check the clothes that match it; from the channel, children's shoes agents want to be bigger and stronger, increasing the brand of new children's shoes is an option, but raising the performance of children's shoes may be very costly, just like primary school exams, 90 to 100 points is only 10 points difference.

For example, increasing the brand of children's clothing is a new way to develop, and it can start from scratch, and it has a long way to go.

In addition, more and more children's children's shop is springing up all over the world. These stores also want to have shoes and clothes with the same brand.

Market resources can be shared.

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< p > for manufacturers, they all hope that the East is bright and the west is bright. < a href= "http://sjfzxm.com/news/index_s.asp" > children's shoes < /a > do well, then do children's wear, which is good for being bigger and stronger; children's shoes industry has low profits, and a shoe material makes adult shoes, and its price is naturally higher than that of children's shoes.

The profit of children's clothing industry is higher than that of children's clothing. This is why many children's shoes companies turn the company into a certain shoe and clothing company.

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< p > < strong > reporter: Children's shoes enterprises enter a lot of children's clothing, do children's clothing enterprises enter the market of children's shoes? < /strong > < /p >

< p > Zhang Rui: the question is good, and the answer is not many.

This is related to the characteristics of children's clothing and children's shoes.

Besides special a href= "http://sjfzxm.com/news/index_s.asp" > children's wear > /a, such as down garments, most brands of children's clothing, such as spring, summer, autumn and winter, can support a store, but children's shoes are more difficult to support.

In addition, from the data of Nike and < a href= "http://sjfzxm.com/news/index_s.asp" > Adidas < /a >, the sales ratio of children's shoes and children's clothing is 4:6, which in fact indicates that children's clothing enterprises enter children's shoes market less.

In the children's shopping mall, we also find that children's clothing has a lot of special cabinet, and children's shoes cabinet is less.

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< p > < strong > reporter: what are the pros and cons of children's shoes enterprises entering the children's clothing market? < /strong > < /p >

< p > Zhang Rui: there are many advantages and disadvantages.

First of all, children's clothing investment will be greater. Next, children's wear needs good designers and excellent marketing teams.

< a href= "http://sjfzxm.com/news/index_s.asp" > children's shoes agents < /a > will generally be less powerful than children's clothing agents. That is to say, children's shoes enterprises can use the resources of their children's shoes, but they need to open up new channels for becoming bigger and stronger.

This process is very risky, of course, risks and opportunities coexist.

If there is no way to go, go forward is the way forward! < /p >

< p > < strong > reporter: can we predict the future change of children's market < /strong > < /p >

< p > Zhang Rui: there is no way to predict. First, there will be more and more shoes and clothing companies. Two, < a href= "http://sjfzxm.com/news/index_s.asp" > children's shoes and clothes less than /a will be more and more storefronts, and more comprehensive stores or living rooms will be added.

Children's shoes enterprises that enter into children's clothing may not succeed, but entering the children's wear market is at least a step toward becoming bigger and stronger. Walking on two feet will be more secure.

Of course, if some children's shoes enterprises can withstand the temptation, concentrate on the children's shoes market is also a big choice, after all, there is no child shoe predators appear.

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