Chen Jinbo: Create Exclusive Brand Of Tailor Made For Teenagers

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< p > young people pay attention to the fashion and fashion of fashion design, and parents make more consideration on the comfort of clothes, the health and safety of fabrics.

In order to meet the needs of teenagers and parents in all directions, POOVE, the first brand of the exclusive product of teenagers, has created four advantages of exclusive edition, exclusive color, exclusive fabric and exclusive technology in the field of teenagers' shoes and clothing after 26 years of continuous exploration and innovation, and has become the leader of exclusive brand for teenagers.

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< p > recently we have the honor to see Mr. Chen Jinbo, general manager of POOVE.

A dialogue with Chen has made us know more about the connotation of POOVE's exclusive brand for teenagers. We also have a deeper understanding of the "a href=" http://www.91se91.com/pioneer/ "Youth" /a "shoes and clothing market.

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< p > < strong > reporter: there is a great difference in body shape among adolescents at the stage of growth and development. How can POOVE find a suitable dress style for everyone? < /strong > /p >

< p > < strong > Chen Jinbo: < /strong > POOVE has been committed to the research and development of the exclusive products of teenagers for 26 years, and has established a strong fund and technology support for "China Youth exclusive product research and development base".

Different from other places, Asian teenagers have their own "a href=" http://www.91se91.com/pioneer/ "/a". Our R & D base has carried out a lot of data collection and collation over the years, and has made research, comparison, and record of the changes of the young people's physique in different growth stages. According to their developmental characteristics, we have developed the most suitable clothing products for them.

For example, the clothing length, chest circumference, front and back neckline, front and rear clamping positions of teenage clothes are essentially different from those of adults. POOVE has made great improvements on the basis of traditional teenagers' clothing to make clothing fit with the shape of teenagers.

Therefore, young people of different ages and different sizes can find fit clothes at POOVE based on our years of data collection and analysis.

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< p > < strong > reporter: POOVE's exclusive fabric is higher than the national standard. Why should POOVE set such a high standard to request herself? < /strong > /p >

< p > < strong > Chen Jinbo: < /strong > youth is the hope and future of a family. It is also the hope and future of a country, to ensure the safety of fabrics. This is not only the professional ethics and the spirit of self-discipline of enterprises, but also the sense of social responsibility of enterprises and the righteousness of POOVE.

To this end, POOVE youth exclusive fabric is based on the National Youth fabric standards, and higher than the national standard as internal standards, such as pH, chemical residues, elasticity and other indicators are higher than the national standard.

From a href= "http://www.91se91.com/pioneer/" > source < /a >, we must strictly check to ensure fabric's real safety, comfort and environmental protection.

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P: < strong > reporter: different teenagers have different understanding and preferences in color. How do POOVE prepare to grasp their psychological needs? < /strong > /p >

< p > < strong > Chen Jinbo: < /strong > for a long time, the uniforms and sportswear with single colors and thousands of people seem to be the mainstream of teenagers' clothing.

For example, the age between 8 and 16 is not suitable for adult clothing, and children's clothing is too childish. At this age, the personality of the crowd is very distinct. They like fashion and fashion clothes.

Generally speaking, a lot of people are very particular about the color of the warm colors. If they can not find their own clothes, many people will mix with each other, and the effect will be very bad.

To this end, POOVE set up the "China Youth exclusive product color research and development base", dedicated to < a href= "http://www.91se91.com/pioneer/" > Color < /a > research.

Over the years, POOVE has grasped the demand for color diversity of young people, and also has a good understanding of youngsters' psychology and aesthetic taste.

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< p > < strong > reporter: what are the characteristics of POOVE exclusive craft products? < /strong > < /p >

< p > < strong > Chen Jinbo: < /strong > POOVE is suitable for the crowd of 8 to 16 year olds. In order to satisfy the age group's "a href=" http://www.91se91.com/pioneer/ "dress requirement < /a > on different occasions, in addition to increasing the richness of the product in design, we also have our own" exclusive standard "in the process.

For example, basketball is one of the teenagers' favorite sports.

However, this sport can easily cause sweat on the feet, resulting in bacterial clumps in the shoes. Wearing such shoes for a long time can easily cause foot diseases and affect the development of the body.

Over the years, POOVE has improved its production technology and product quality through the international cooperation strategy. For example, in recent years, Dow Chemical's "fairy shield anti-bacterial technology" has been widely adopted, which has the effect of inhibiting bacterial growth, long-term anti odour and refreshing cleanliness. This is also a breakthrough upgrade of POOVE footwear exclusive technology.

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