Shoemaking Material: Leather Professional Market Blowout Forced Transformation And Upgrading

< p > in recent years, the professional market of leather has springing up all over the country. In 2012 alone, more than ten professional markets of different scales opened up or broke through the earth. The blowout situation has attracted the attention of the industry. < /p >
< p > the prosperity of the professional market reflects the prosperity of the industry to some extent. However, behind the prosperity of the professional market, there are also some problems. Experts pointed out that in the development of the professional market blowout period, more calm and vigilant. < /p >
< p > < strong > professional market < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > forced transformation < /a > upgrade > /strong > /p >
< p > there are four characteristics and directions in the transformation and upgrading of the professional market throughout the country: < /p >
< p > 1. The professional market has changed from traditional property to commercial property. It has integrated more commercial service functions and improved the degree of service refinement. Liu Suilong believes that the professional market as a part of the industry, responsible for the production of products. For example, the middle and high grade leather market needs to introduce quality system, classify and guide the leather products according to the origin and quality, and guide the performance and product category of leather products. Which kind of leather is suitable for shoes and provides reference for small and medium-sized enterprises. These are ways to improve service. < /p >
< p > two, the professional market is transformed from a pure entity economy to a virtual "intelligent" economy, and the professional market has the functions of e-commerce platform and financial services. Shiling international leather and leather city is a successful example of transformation. Relying on the professional market, the national leaf group and the holy land group work together to create Shilin international leather and leather trading center and settlement center, providing a more pragmatic virtual business service for merchants. < /p >
< p > three, the professional market of finished products is changing from professional market to professional shopping mall. Many markets have been upgraded from centralized distribution to high-end shopping centers, and some have even been promoted to a "ShoppingMall" which integrates leisure, entertainment and shopping. The traditional "sparrow" survival status, which lacks planning and grid production, has become a past form. With the large-scale upgrading of software and hardware, the specialized market of leather finished products will invariably evolve into a "shopping mall" with a comfortable environment and a single product. < /p >
Less than P, now, when you enter the specialized market of some newly built or upgraded Haining Leather City, Xinji Leather City, Chong Fu fur world, some of the crowds and chaos in the original impression have been replaced by cleanliness, elegance and order. Greening, shady leisure areas and modern leisure facilities, escalators, sightseeing elevators and other luxury facilities have promoted the professional market to a "ShoppingMall" with leisure, entertainment and shopping. < /p >
< p > four, the brand effect of the professional market is increasingly prominent, and the chain operation of the leather specialized market has made a major breakthrough. "Brand chain has been common in the retail market, such as Prince shoe city, Yun Po shoe city and so on, but how to link the specialized market with large volume of origin type is a major complex project." Ma Ruihua, director of Specialized Committee circulation of China Leather Association, said. < /p >
< p > November 21, 2008, the Haining leather city of Shuyang, Jiangsu is open for business. Haining leather city has fired the first artillery of chain expansion nationwide. Since then, Haining leather city has accelerated its "nationwide attack" in the whole country, and the brand of Haining leather city has also put the banner of "chain" in Northeast, central and southwestern regions. As the only professional market in the leather industry, the brand effect of Haining leather city is beyond doubt. It is derived from the attraction and concentration of its brand effect, and its chain operation has been a great success. It has also developed a successful mode for the chain operation of the leather specialized market. < /p >
< p > < strong > problem concentration needs urgent attention and vigilance < /strong > /p >
In the past few years, the development of the professional market has been developing rapidly. Although there are factors for the development of the industry and the needs of the consumer market, we must also soberly see the heat of the commercial real estate industry in the P. < /p >
< p > according to the research and statistics of market circulation Specialized Committee of China Leather Association, there are more than 1500 specialized leather markets in China, covering the north, northeast, East and Central South and southwest, especially in North China, northeast, Jiangsu, Zhejiang and Guangdong. There are hundreds of different types of specialized markets in the Guangdong area where the leather industry is well-developed and the professional market has started earlier. The market covers leather and fur market, footwear market, luggage and leather goods market, hardware materials market and comprehensive market. In the "a href=" http:// www.91se91.com/news/list.aspx ClassID=101112107105 "> leather industry" /a "developed Jiangsu and Zhejiang provinces, there are more than ten leather specialized markets, many products in the market are very similar. In North China, Beijing is the center, and there are more than ten different types of leather specialized market. < /p >
< p > the specialized market has gathered some problems in the process of rapid development. Some of these problems are caused by the development rules of the specialized market itself, while others are caused by the development characteristics of China's leather industry. < /p >
< p > one is the unreasonable and disorderly development of the business plan in the professional market. The construction of many markets is spontaneous behavior of the market, and the government lacks guidance. Because of this, some markets soon began to struggle and even shut down, such as the Qingdao fur city in Laoshan Mountain District, the warm Ledu Leather City in the city of Qingdao, and the fur city in the central square of Chengyang district. < /p >
< p > two is the application of < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107101" > Electronic Commerce < /a > is relatively lacking. The market system that combines tangible market with invisible market, traditional format and new format is the trend of development in the future. But at this stage, the professional market of leather is still at the initial stage in combination with e-commerce. Some professional market pilot is still in the exploratory stage. Although there have been gratifying changes, there are few examples of mature operation. < /p >
< p > three is the lack of personalities in the professional market and the lack of professional market with core competitiveness. The chairman of the China Leather City in Haining believes that at present, there is still a lack of standardized and orderly core competitive market industry, and there are a lot of surplus markets in which there is neither fish nor fowl, the market with low taste and half dead. The quality of low-grade market sales is not guaranteed, brand can not be mentioned, and there is no credibility. Now counterfeit Haining leather city market has 51, even the market name must be counterfeit, it can be imagined that its quality and service is completely impossible. < /p >
< p > the healthy development of the professional market is inseparable from the joint efforts of the three governments, industry associations and specialized markets. < /p >
< p > in the planning, supervision and management of the market, the government should make a difference. For new and expanded large scale specialized markets, we should scientifically demonstrate, rationally plan and supervise effectively. < /p >
< p > industry associations also need to play a more effective role in guiding the development of specialized markets. China Leather Association is worried about the complicated and disorderly development of the professional market of leather, and has adopted a series of effective measures such as standard specification and grade determination, trying to guide the professional market to develop in a healthy and orderly way. < /p >