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2/3 Of The Southern Costume Lost The Mai City.

2014/1/20 10:49:00 40

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Southern Garments Weifang Garment Industry

fashion men's wear is still in the exploratory stage. Most of the men who made men's wear were small and medium-sized private enterprises, mostly engaged in wholesale or raw materials processing, with few brands.

Nowadays, because most brands start late and lack experience, apart from expanding the number of codes in the northern market and the variance between the north and the south of the version, brand planning also needs to be explored.

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Prince password /p >

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Prince password is a fashion menswear brand in Guangdong. Qingdao week manager is an agent in Henan area.

Not long ago, he got in touch with Ms. Chen, who was engaged in investment promotion work in a large shopping mall in the city. She wanted to go to the shopping mall in Weifang. I didn't expect Ms. Chen to worry that the South men's suit was not suitable for the men in Weifang.

"the boss of the company is from Jiangxi, and the manufacturer is also located in Guangdong. Although the company registered in Beijing, all the clothing codes and styles are set according to the needs of South market."

Manager Zhou told reporters that the brand clothing style version more.

"Weifang is a typical northern city. Men are also tall and strong. The number of our clothes is smaller, the version is thin, too tall or too fat for men to find the right number.

In fact, in the past few years, we have found this problem in the process of expanding the shop, and we are constantly exploring and perfecting it. Last year, our designer team just increased the largest 2X code to 3X code.

Zhou said that if the company can successfully enter Weifang, enterprises will also seek further adjustment.

this southern brand of men's clothing has been adjusted according to the size of the northerners. Now it is becoming mature in our city.

Pacific bird > /strong > /p >

after adjustment success, the sale is .

Zibo people Wang Jie is the general agent of Taiping bird Menswear Zibo and Weifang area. The person responsible for the operation and selection of goods is Xu Nan, a Weifang man.

"In the summer of 2010, when Taiping bird came to Weifang, because the version was thin and slender, the number of code was small. Customers often gave up when they tried it on because they did not have enough size."

Xu Nan said, at that time, the sales volume in one quarter was only thirteen yuan and forty thousand yuan.

In the autumn of 2010, Xu Nan and his boss Wang Jie repeatedly discussed and discussed with the manufacturers, and finally decided to make quick adjustments.

"only S to 3XL6 yards at the beginning, and 3XL has only a few individual styles, with a very small number of production.

After adjustment, according to the northerners' physique, 185 yards of fat and 190 yards were added.

At the same time, when purchasing, it also tends to medium to large.

With the adjustment of the new code clothing market, by the end of 2010, the monthly turnover suddenly broke 4.5 million yuan.

"adjustment is very successful. Now there are 4 stores in century Taihua and other shopping malls. In the off-season, each store has a monthly sales volume of 3.4 million yuan, and it can reach 7.8 million yuan in the peak season."

Xu Nan is confident of the prospects of the adjusted Taiping bird menswear.

CABBEEN /p >

after being defeated, adjust in time .

since 2013, a brand new brand of men's wear has appeared in CABBEEN's major shopping malls.

The CABBEEN men's clothing that just entered Ginza and Zhenhua attracted many customers to linger.

However, after some time, CABBEEN, the first Chinese designer brand to enter the fashion week in New York, was not popular in Weifang.

"P >" because of the size and style of clothing, there are great differences in the South and the north, the South clothing number is smaller, the look is more garish, the north people are tall, like the stable, conservative color, so CABBEEN clothing was once in Weifang, at one time, at the beginning of a month, a store is still less than 100 thousand yuan. "

Chen has recalled more than 5 years of investment experience.

Agents of P CABBEEN soon realized this problem and began to recommend and facilitate enterprise adjustment.

"Company designers have increased the number of yards for Northern customers. In December of last year, CABBEEN opened a new store in Weifang and is already very mature."

Ms. Chen told reporters that after adjusting the code number, from the data shown in January this year, the sales volume of the first month of the new store has reached 2.3 million yuan, and is developing steadily.

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has been rushing to inflow, many brands have been exhausted and finally quit Weifang /p >

reporter learned from the interview that most of the men's clothing brands in the South rise before and after 2010, so they are in the "painful period" of adjustment to the northern cities.

In addition to the successful adjustment of Taiping, CABBEEN and other enterprises, more brands failed because of the unsuccessful adjustment.

There are many brands that do not even dare to cross Jiangbei.

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< --EndFragment-- > "2010, fashion men's wear suddenly appeared in the south.

Almost overnight, many brands of men's wear in southern Guangzhou, Dongguan and Ningbo were first settled in Weifang. After two or three years of shuffling, only 1/3 of them were supported, and the remaining 2/3 had quit Weifang because of the unsuccessful adjustment.

In the years of investment promotion by Ms. Chen, there has been a continuous discussion of the South men's wear brand. However, over the past few years, dozens of brands still have only a dozen or so left.

"P," Ms. Chen told reporters. "When we went to the southern city to do some brand research, we learned that some men's clothing had already dispelled the idea of Jiangbei. They thought that expanding the market to the North meant that they would have to pay huge manpower, material and financial resources."

analysis .

body, lifestyle, culture and so on, resulting in differences in clothing between North and South

"north and South garments are different in code number and edition type. Southerners are Petite in size, and the number of clothing is smaller. Most of the colors are flowery, beautiful and have many styles.

The North clothing code is large and the color is more stable.

Ms. Chen told reporters that on the basis of these reasons, the South men's wear was initially unacceptable when they first crossed the river.

"for example, trousers made by Southern garment manufacturers are suitable for southern people, and Weifang men may not have enough hips or trousers long enough to wear them."

Some of the jackets have narrow shoulders and are not fat enough to wear.

Ms. Chen said that for a long time, this seems to be a problem for the north and South garment enterprises.

"this is also closely related to the living habits and cultural differences between the north and the south."

Ms. Chen told reporters, "men in the north are very particular about their dress and dress, and the business clothes with luxurious atmosphere are more popular. While men in South China are more sensitive to fashion and accept new things faster, fashion is more fashionable, free and avant-garde, which results in the difference in clothing between North and south."

South men's wear brand north, the most need to solve is the size problem .

"through the investigation of the brand of the major shopping malls in Weifang, I find that the most important thing to solve is the size problem.

There are two ways to solve this problem. One is to enlarge the sizes, and the other is to increase the number of codes directly. "

Years of work experience let Ms. Chen realize that the South men's clothing brand must adjust in order to have a foothold in Weifang.

Ms. Chen said that many southern men's clothing brands in Weifang increased to two design teams after adjustment. One team designed clothes for South market and the other was responsible for the northern market.

"For example, before wearing 180 yards of clothing, when buying the southern brand, the largest number is 180 yards but thinner.

After the factory is adjusted, make 180 yards to make fat, thin two edition, or increase 185 or 190 yards, so that's right.

reporter has learned that for the size of clothing, the state has already promulgated the national standard of clothing size and so on, and has strict rules for the size of large L, medium M, small S and so on.

"This is a conclusion drawn from thousands of Chinese people's physical measurement that it is applicable to the vast majority of people.

But applied to reality, because of the difference between North and South regions, the sizes of clothing and shoes and hats are also different.

Ms. Chen said.

agents choose goods according to the preferences of Weifang men, such as /p >

in addition to modifying the size of the problem, < a href= "http://www.91se91.com/news/index_c.asp" > agent > /a > selection of goods is also very important.

Their vision determines that the style of stationing in northern clothing determines to a large extent the recognition of male customers in < a href= "http://www.91se91.com/news/index_c.asp" > Weifang < /a >.

Xu Nan, P, a worker in Taiping bird Menswear, told reporters that the clothing brands will hold the annual selection of goods, and agents from all over the place are going to pick clothes styles and numbers that they consider appropriate.

"In every election meeting, I will choose some atmosphere and solemn clothes according to the preferences of Weifang men. The color is more stable. The number will generally avoid the minimum code, the middle code to a larger size.

In terms of style, it tends to be normal and fat, which is suitable for southern people.

Xu Nan told reporters that such a choice of style, the South men's clothing in Weifang to win the market, in order to be welcomed by Weifang men.

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< a > href= > http://www.91se91.com/news/index_c.asp > > Southern dress > /a > the time of settling in is earlier, accounting for 2/3 of the market in our city /p >

in the first and two floors of KOF TOWER and the KOF TOWER, the reporters found that most of the brand women's clothes were Southern brands.

Reporters interviewed learned that the same as Jiangbei, women's clothing and men's wear in Weifang market is very different.

Men's clothing is still exploring, but women's clothing has long been adjusted due to the early arrival time, and the South brand is rich, so the southern women's clothing has been steadily foothold in the city's women's wear market.

"Southern women's clothing brand has sprung up earlier, and began to enter the northern market in more than 10 or more than 20 years ago.

Impression, women's clothing initially entered Weifang, also experienced from "acclimatized" to the adjustment process.

Mr. Wang, who is responsible for the planning in a shopping mall in the city, said that these women's brands had not adapted to the living environment of Weifang for about seven or eight years ago because of size and type. "Many of them exposed these problems during the trial period, but after the designer redesigned the type or number of codes, these brands quickly adjusted and basically stabilized the Weifang market in a quarter."

"Southern women's clothing occupies about 2/3 of the market in Weifang, mainly in Guangzhou, Dongguan and Ningbo. There are fashion brands such as Li Heng, Zishu, Ling Ge and so on in the century Taihua and Zhong Bai shopping malls, such as Mars Phil, Li and other brands.

Mr. Wang said.