Smart Wearable Devices Are Surging, Creating A Free Game For Smart Shoes.

Smart bracelet, smart watch, smart glasses, are all additional equipment that people wear. Imagine that when a product has to change the pattern of consumer behavior, its promotion will inevitably be somewhat resisted. Wan Xianjie monkey CEO P points out that only clothes and shoes are the consumers' demand products, because consumers will definitely use these products every day. They find through the market survey that shoes will be the most suitable smart wearable devices. Therefore, idear monkey has chosen the blue ocean to cut into the wearable equipment from shoes. The current smart bracelet and watches are still in the red sea fight when the wearable devices remain in the current situation of consumers' unformed cognition and consumption behavior, and this choice has to be said to be a wise decision. < p

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The team of < p > Idear monkey has put forward the theoretical basis of the "a href=" http://www.91se91.com/news/index_c.asp "traditional shoes industry" /a from the Internet perspective. The executive director Wan Xianjie has been engaged in the shoe industry for more than 20 years in the production and brand operation experience. He said: when deciding to invest in the field of smart wearable equipment, he has decided to "subvert" the shoe industry, so he chose a price approaching the cost to encourage consumers to choose better intelligent shoes products by replacing them.

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All of the "a href=" http://www.91se91.com/news/index_c.asp "shoes brand" /a "must rely on sales to obtain profits. A pair of shoes with a cost of one hundred and fifty yuan should be sold at least five hundred yuan or more, not to mention the function of intelligent equipment, while idear monkey's intelligent shoes will penetrate the market with the price of 99-299 yuan in countervailing duty and 299 intelligent rods at a four hundred yuan high cost performance" millet "mode. It will be close to consumers in the way of selling shoes rather than selling smart wearable products. It will quickly accumulate users in the popular demand market. Once a user reaches a certain amount of value added services, the profits of the value-added service can be enough to support the cost of shoes manufacturing, and intelligent shoes may even be provided to consumers in a free way. < p

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< p > idear monkey is a business mode of building an industrial chain based on a href= "http://www.91se91.com/news/index_c.asp" > smart shoes < /a >. In the short, medium and long term operation stage, it has formulated a feasible profit model, with a hard and soft profit way to match the concept of software and hardware dual open source platform to expand the niche.

In addition, Zhang Zhihua, chief operating officer, said: idear monkey smart shoes are different from other intelligent shoe makers. In style, they have sports, leisure, business and so on, which will produce a broader market coverage effect. The market subversion strategy that tends to cost will quickly seize the market. Compared with the red sea war of smart bracelet and smart watch, the marketing strategy of idear monkey has its own uniqueness.

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< p > General wearable devices may not be like smart phones, which can be a huge single terminal. At least for now, it is still an active object in the "geek circle". A free game of smart shoes by Idear monkey of China's original intelligent shoe team may break the status quo. Maybe one day, when one billion and three hundred million of China's 10% people wear cheap smart shoes and use smart devices to manage sports and health, China's original Nike will be just around the corner.

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