How To Transform And Upgrade Shoe Enterprises In The Cold Current

With the global financial turmoil, the devaluation of the US dollar, blocked exports, stock market volatility, RMB exchange rate, energy and raw material prices, labor shortage, new labor law, inflation, monetary tightening, food prices rising, economic growth slowing down, earthquake and cold disaster, etc. For Wenzhou shoe enterprises in China's shoe capital, influenced by many of the above-mentioned risk factors, the industry integration competition has accelerated, and many enterprises have closed down, closed down, relocated and laid off staff. All kinds of multimedia have witnessed and recorded the footprints of this industry in this era of financial crisis. Shoe industry enterprises are facing a cold winter, especially in the closing stage of 2008. The situation of many enterprises' capital chain is getting worse. For small and medium-sized shoe enterprises, the momentum is not optimistic. although China's domestic consumption power is also tightening under the "cold current" of the world economy, the impact of China's economy on the world economy has also begun to increase since the reform and opening up 30 years ago. Premier Wen Jiabao said that on the whole, the fundamentals of China's economic development have not changed and are developing in the direction expected by macro-control. It is said that the consumer demand of footwear enterprises will continue to be more competitive in the next three years. Therefore, it is said that the consumer demand of footwear enterprises will continue to be more severe if they do not compete in the market in 2008 Competition in the next stage will be pulled to a greater distance, if the enterprise can not keep up with it, it will fall a large area. But after all, the world economic fluctuations have been put in front of the reality, how to turn the crisis in front of us into opportunities? Premier Wen Jiabao fully affirmed the management idea of "development, transformation and upgrading" of Huajian industry during his investigation in Huabao Shoes Co., Ltd. of Dongguan Huajian group, pointing out that development is the hard truth, upgrading is the core, and transformation is restructuring. This points out how China's manufacturing industry, especially the shoe industry, can get rid of the predicament, walk out of the trough and highlight the encirclement Important direction. Ma Jiantang, director of the National Bureau of statistics and his party, also said that the global financial crisis has had a certain impact on Wenzhou's economy. Some small and medium-sized enterprises with weak competitiveness have collapsed, but many large enterprises are still strong. Therefore, it has not hurt the overall situation of Wenzhou economy. On the contrary, it is a favorable opportunity for industrial adjustment. "It's an opportunity." During the forum, Ma Jiantang encouraged Wenzhou private enterprises to speed up structural adjustment, transformation and upgrading. Wang Zhentao, President of Aokang Group, China's shoe capital, recently pointed out that China's manufacturing industry is facing the biggest difficulties in the past 30 years of reform and opening up. China's shoe industry has been in a "cold winter period". After market shuffling and integration, there will be few brands left in the industry in the near future. When talking about the work ideas of the fourth quarter of 2008, Wang Zhentao clearly pointed out that we should focus on the core of sales and profits, complete the tasks in 2008 and the budget indicators in 2009, improve morale, efficiency and performance, and ensure the safety of production, capital, assets and risks. When talking about how to successfully transform an enterprise, Wang Zhentao believes that entrepreneurs or decision makers should first have a strategic vision and the ability to correctly analyze and judge the current situation, but also to be prepared in times of safety. In a good situation, they should think of bad situations and make corresponding preparations. At the second China brand festival in 2008, Qian Jinbo, President of Red Dragonfly Group, gave a passionate speech on the future of shoe enterprises. He believed that China's shoe industry was rising and China had the foundation to become a powerful shoemaking country. Previously, Red Dragonfly Group has successfully developed China's first pair of sports shoes. In terms of channel construction, it is reported that red dragonfly currently has 4000 sales terminals, and has established a new mode of terminal sales - integrated stores, creating "affordable fashion and luxury" for customers. In terms of corporate culture construction, it has built China's first national footwear Culture Museum. A well-known chairman of the board of directors in the industry said at an internal meeting of the company's middle-level cadres about the seriousness of the marketing work at the end of the year, the sound of firecrackers is getting closer and closer to us, and the situation of market competition is becoming more and more severe! Think of Mr. Wang's key sentence of "centering on sales and profit" of Aokang Group, and feel the confidence of general manager Qian of Red Dragonfly Group in building national brand. The author thinks that if shoe enterprises want to achieve the success of "breakthrough" in 2008, they must first pay attention to capital chain management, think about danger in times of safety, strengthen management inside, establish service quality outside, establish confidence, and do a long-term "combat" response“ The full preparation of "cold winter" is an important way out for Wenzhou shoe enterprises to break through the crisis of "economic fluctuation".